internet of things - Publications - Faculty & Research

March 2021 (Revised August 2022)
Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal

In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details

Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States

Citation

Educators

Purchase

24 May 2022
Research & Ideas

Career Advice for Minorities and Women: Sharing Your Identity Can Open Doors

professor at Harvard Business School, who co-authored the study published in Nature Human Behaviour with the Wharton School of the University of Pennsylvania colleagues Erika Kirgios, Aneesh Rai, and... View Details

Keywords: by Pamela Reynolds

02 May 2022
What Do You Think?

Can the Case Method Survive Another Hundred Years?

that management challenges and opportunities posed by such things as the need for sustainability, the development of the metaverse, questions about the future of work and the... View Details

Keywords: by James Heskett; Education

19 Oct 2021
Research & Ideas

Fed Up Workers and Supply Woes: What's Next for Dollar Stores?

in particular. And it’s spotty in China; China has a zero-tolerance policy for COVID. All those things interfere with supply, but they also interfere with the logistics and transportation. And then, we have congestion on the eastbound... View Details

Keywords: by Christine Pazzanese, Harvard Gazette; Retail

Blog

Inside the Learning: Boston By the Season

No matter the season, there are plenty of things to do! Read on for some of our favorite activities. Spring While Boston's spring arrives late and is fairly short, its... View Details

02 Jul 2018
Research & Ideas

Corporate Tax Cuts Don't Increase Middle Class Incomes

have no impact on their income. “The proponents of corporate tax cuts have argued that it will increase wages for workers, but a lot of things have to go right for that to... View Details

Keywords: by Roberta Holland

05 Jul 2006
Research & Ideas

The Accidental Innovator

Retention." That is, we need two processes, one to generate things we can't think of in advance, and another to figure out which of the View Details

Keywords: by Sarah Jane Gilbert

01 Mar 2024
News

The War Within

When the full-scale Russian invasion of Ukraine began in February 2022, Nataliia Zhyliak’s world was upended in a matter of days. At the time, Zhyliak, a psychologist in the western Ukrainian city of Kamianets-Podilskyi, was working at an education and rehabilitation... View Details

Keywords: Janelle Nanos; illustration by Daniel Bejar

Web

Historical Data & Sources - Business History

Historical Data Visualization Historical Data & Sources All Records Data & Sources Adult Literacy Rates World Bank, World Development Indicators database Central Intelligence Agency, The World Factbook National Center of Education... View Details

02 Jun 2010
What Do You Think?

How Do You Weigh Strategy, Execution, and Culture in an Organization’s Success?

execution." The importance of execution was advanced, for example, by Mercedes Fernandez, who reminded us that "execution makes things happen." Bob Legge said: "An outstanding strategy... View Details

Keywords: by Jim Heskett

17 Oct 2018
Research & Ideas

Pro Basketball Coaches Display Racial Bias When Selecting Lineups

over better workers in favor of those of their own race or background. The danger is particularly high when things are going well. At those times, it may be easy to become... View Details

Keywords: by Michael Blanding; Sports

24 Jun 2021
Blog Post

Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class

different angles, and felt a deep sense of responsibility. Everyone has gone on to do amazing things and many of us continue to help each other a decade after graduation.”... View Details

16 Mar 2015
Research & Ideas

Advice on Advice

certain things unsaid. Sometimes the advice-seeker is leaving out key pieces of information inadvertently or because of discomfort with his contribution to the problem.... View Details

Keywords: by Dina Gerdeman

20 Apr 2020
Blog Post

Introducing LivelyHood, A Volunteer Nonprofit Founded in Response to COVID-19

impact of the pandemic by enabling the most vulnerable among us to stay safe in their homes. The idea is simple. Volunteers are pinged if a neighbor is in need of groceries or a prescription, and they pick... View Details

12 Mar 2021
News

My Favorite Case

rural regions, and regulatory uncertainties. “One of the exciting things about Alibaba and Ant Financial is Jack Ma’s vision of financial inclusion across China. So you have... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Web

Baker Library / Bloomberg Center | About

Internet service. The space also houses some historical treasures for the School, including the Written Analysis of Cases slot; the Baker 20 case distribution center; a rendering View Details

19 Jul 2017
Research & Ideas

Why Government 'Nudges' Motivate Good Citizen Behavior

incentive or an educational campaign,” says Beshears. “But we were surprised to see the extent to which it is true.” According to behavioral scientists, nudges are dollar for dollar a hugely cost-effective way of causing people to change... View Details

Keywords: by Michael Blanding

25 Apr 2024
News

Origin Stories

American Petroleum Institute. At Harvard and Harvard Business School, Hess learned the language of business and the languages of the countries where Hess did business, including Spanish, Arabic, and Farsi.... View Details

23 Apr 2018
Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

of good things going on in terms of sponsorship. Now we just need to understand better what does work and why.” “So, while you might be hoping sponsorship might close the... View Details

Keywords: by Carmen Nobel

Web

McArthur Hall | About

bedrooms arranged in eight-person suites with common areas that maximize the opportunity for collaborative discussions. Rooms are equipped with the latest multi-media tools and wireless Internet access. Located on the northeast corner... View Details

Publications