Publications

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2015
Chapter

Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference

By: Neeru Paharia, Jill Avery and Anat Keinan

In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency.... View Details

Keywords: Brand Management; CRM; Customer Relationship Management; Marketing Strategy; Marketing; Brands and Branding; Customer Focus and Relationships; Competition; Consumer Products Industry

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2015
Working Paper

Do-gooders and Go-getters: Career Incentives, Selection, and Performance in Public Service Delivery

By: Nava Ashraf, Oriana Bandiera and Scott S. Lee

We study how career incentives affect who selects into public health jobs and, through selection, their performance while in service. We collaborate with the Government of Zambia to experimentally vary the salience of career incentives in a newly created health worker... View Details

Keywords: Motivation and Incentives; Health Industry; Zambia

TeachingInterests

Scaling Minority Businesses

By: Archie L. Jones

Scaling Minority Businesses (SMB) is a field course designed to leverage the intellectual power and community of Harvard Business School to address the vital needs of Black-owned enterprises as they face the twin tasks of surviving and growing. The course... View Details

Web

Skydeck - Alumni

business—and he is racing tech’s biggest names to make a long-promised future a reality. Reddit’s Rise COO Jen Wong (MBA 2004) on how she grew revenues without compromising community Surviving the Iditarod Adventurer Sunny Stroeer (MBA... View Details

February 2025
Case

Luca de Meo at Renault Group (A) (Abridged)

By: Emily Truelove, Linda A. Hill and Lydia Begag

When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details

Educators

Web

Klarman Hall | About

basis of health and disease, supporting the Jewish community and Israel, expanding access to services and enrichment opportunities in Greater Boston, and ensuring a healthy democracy. In view of the transformative influence HBS has had on... View Details

Profile

Mark Giragosian

before class. Because I’m prepared, I’m better able to simply listen and respond in real time.” Yet academics are balanced with other commitments. Mark arrived on campus with his wife, Alexis Giragosian, and their two children, ages two and four. “I feel like there is... View Details

Web

Department Directory - Alumni

Help Department Directory 69ms HBS External Relations Teele Hall Soldiers Field Boston, MA 02163 Alumni Clubs and Associations 617.495.6890 (t) clubsteam@hbs.edu Alumni Communications 617.495.6554 (t) 617.495.7558 (f) alumni_comm@hbs.edu... View Details

Web

Finance - Faculty & Research

Organization Science We study the engagement of nascent firms with open source communities and its implications for innovation and attracting funding. To do so, we link data on 160,065 U.S. startups from Crunchbase to their activities on... View Details

29 Jul 2008
First Look

First Look: July 29, 2008

agglomerating (e.g., universities, government). Download the paper: http://www.hbs.edu/research/pdf/09-003.pdf Communication (and Coordination?) in a Modern, Complex Organization Authors:Adam M. Kleinbaum, Toby E. Stuart, and Michael L.... View Details

Keywords: Martha Lagace

07 Nov 2023
Blog Post

Get to Know the HBS Armed Forces Alumni Association

club retreat in the fall. In November, we sponsor and host the Harvard University Veteran’s Day ceremony. In addition, we hold semi-annual admissions outreach and mock-case events moderated by an HBS professor who is a military veteran. Additionally, we sponsor a... View Details

Fall 2024
Article

The Three Traps That Stymie Reinvention: Organizational Identity, Architecture, and Collaboration Can Be Either Assets or Liabilities to Pursuing Growth in New Sectors

By: Ryan Raffaelli

In more than a decade of researching innovation, I have observed how organizations respond to new opportunities, technological changes, or unexpected market shifts that threaten to upend their current business model. This process, which I call reinvention, may occur... View Details

Keywords: Innovation And Strategy; Change Leadership; Collaboration; Architecture; Transformation; Disruption; Leading Change; Innovation Strategy; Identity; Organizational Culture; Organizational Structure

2024
Working Paper

Omnia Juncta in Uno: Foreign Powers and Trademark Protection in Shanghai's Concession Era

By: Laura Alfaro, Cathy Bao, Maggie X. Chen, Junjie Hong and Claudia Steinwender

We investigate how firms and markets adapt to trademark protection, an extensively utilized but under-examined form of IP protection to address asymmetric information, by exploring a historical precedent: China’s 1923 trademark law. Exploiting unique, newly digitized... View Details

Keywords: Trademark; Firm Dynamics; Intermediaries; Intellectual Property Institutions; Trademarks; Intellectual Property; Laws and Statutes; Outcome or Result; Organizational Change and Adaptation; China

SSRN

November 2021
Article

A Salient Sugar Tax Decreases Sugary Drink Buying

By: Grant E. Donnelly, Paige Guge, Ryan Howell and Leslie John

Many governments have introduced sugary drink excise taxes to reduce purchasing and consumption of such drinks; however, they do not typically stipulate how such taxes should be communicated at point-of-purchase. Historical, field, and experimental data entailing over... View Details

Keywords: Decision-making; Open Data; Open Materials; Preregistered; Health; Policy; Taxation; Consumer Behavior; Decision Making

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2010
Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery

An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details

Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry

January 2013 (Revised March 2022)
Case

The Origins and Development of Silicon Valley

By: Tom Nicholas and James Lee

On October 1, 1891, as Senator Leland Stanford cut the ribbon at the ceremony gifting 8,000-acres of his Palo Alto, California, stock farm to a new, 559-student university bearing his name and seeking to produce "useful" in addition to "cultured" graduates, the... View Details

Keywords: Silicon Valley; History; Entrepreneurship; Technological Innovation; United States

Educators

2012
Chapter

Inflection Point: New Vision, New Strategy, New Organization

By: Nancy O. Andrews and Nicolas P. Retsinas

What does it cost to build a great society? More pointedly, what does it cost to lose a great society? Since the War on Poverty began almost 50 years ago, investments in America’s communities have spurred those questions. Today we face a society more unequal than... View Details

Keywords: Income Inequality; Equality and Inequality; Income; Residency; Poverty

February 2009 (Revised April 2011)
Case

Mistry Architects (A)

By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha

Describes an architecture firm founded and run by a husband and wife team, Sharukh and Renu Mistry, that emphasizes "green" building. The firm presents an unusual mix of projects-spanning the spectrum from larger corporate projects to small private homes. The mix also... View Details

Keywords: Family Business; Customer Focus and Relationships; Design; Housing; Corporate Social Responsibility and Impact; Business and Community Relations; Environmental Sustainability; Nonprofit Organizations; Conflict and Resolution

Educators