Publications

July 2009 (Revised October 2009)
Supplement

Tale of the Lynx (B)

By: Noam T. Wasserman

Continuation of the 'Tale of the Lynx' case series. View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship

01 Jun 2022
Blog Post

Five Lessons From My First Year at HBS

lives when we find ourselves at crossroads. For me, HBS has been a great opportunity to practice reconnecting with myself, my values, and beliefs for these future crossroads. 4. There’s never a right answer, but have an opinion. The HBS View Details

Web

South Asia - Global

be a major force within the world economy. As a result, the School supports its faculty with their research interests on the emerging trends that are quickly transforming and shaping the region. To date, the IRC has supported most of the View Details

October 2010 (Revised November 2010)
Case

The NFL's Digital Media Strategy

By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson

In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details

Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry

October 2022
Supplement

Framebridge (B): A New Approach

By: Rembrand Koning and Alicia Dadlani

In 2022, after revamping operations and expanding retail stores, Framebridge founder and CEO Susan Tynan is optimistic for the future but realizes changing market dynamics. New competitors are entering the market, and margin pressures remained. This case is part two of... View Details

Keywords: Business Startups; Business Strategy; Entrepreneurship; Operations; Market Entry and Exit; Consumer Products Industry; United States; District of Columbia; Kentucky

11 Mar 2022
News

Professors Josh Lerner and Shai Bernstein: Complexity

May 2020
Teaching Note

Big Boom Beverages: Fight or Flight? (Brief Case)

By: Stephen A. Greyser and William Ellet

Teaching Note for HBS Brief Case No. 920-557. The case addresses analysis and decisions related to the entrepreneurial life of a distinctive energy beverage, including its niche market launch, early problems, reformulation, social media impact, market success, and... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

January 1990
Case

Ashland Oil, Inc.: Trouble at Floreffe (A)

This case series involves a crisis in business ethics and management decision making, when one of the company's diesel fuel storage tanks collapses, releasing nearly one million gallons of oil into the Monongahela and Ohio Rivers. Divided into four cases guiding the... View Details

Keywords: Ethics; Corporate Social Responsibility and Impact; Decision Making; Crisis Management; Energy Sources; Energy Industry

October 2009 (Revised June 2010)
Case

Hulu: An Evil Plot to Destroy the World?

By: Anita Elberse and Sunil Gupta

In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details

Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Motion Pictures and Video Industry

July 2024 (Revised May 2025)
Teaching Note

Leading Culture Change at Microsoft Western Europe

By: Amy C. Edmondson and Catherine Huang

This teaching plan is designed to be used in conjunction with the case study “Leading Culture Change at Microsoft Western Europe,” HBS No. 624-096, to help faculty deepen student understanding of psychological safety and organizational culture transformation through... View Details

Keywords: Culture Change; General Management; Psychological Safety; Leadership; Transformation; Organizational Culture; Problems and Challenges; Groups and Teams; Business or Company Management; Technology Industry; Europe

August 2022
Supplement

Atlanta Ransomware Attack (B)

By: Amit Goldenberg and Julian Zlatev

This case describes the March 2018 Ransomware attack on the information technology (IT) systems of the city of Atlanta and the response by Mayor Keisha Lance Bottoms and her administration. The case includes a brief background on Bottoms and her young administration at... View Details

October 2019
Case

How to Encourage Others to Give and When to Pass the Torch? Insights from The Philanthropy Connection

By: Christine Exley and Kathleen McGinn

This case follows the co-founder and president, Marla Felcher, of The Philanthropy Connection (TPC). TPC is a nonprofit organization that centers around collective giving: members of TPC make an annual contribution that is then distributed to select nonprofit... View Details

Keywords: Giving And Philanthropy; Philanthropy and Charitable Giving; Motivation and Incentives; Nonprofit Organizations

October 2010 (Revised August 2012)
Supplement

Harvest: Organic Waste Recycling with Energy Recovery (B)

By: Deishin Lee, Baris Ata and Mustafa H. Tongarlak

This case describes the waste management industry and a clean technology solution for landfill diversion and renewable energy production. The (A) case focuses on the operational characteristics of waste management and waste to energy, and the characteristics of the... View Details

Keywords: Framework; Wastes and Waste Processing; Management; Operations; Social Issues; Problems and Challenges; Energy Generation; Renewable Energy; Quality; Industry Structures; Energy Industry

March 2023
Case

Best Buy: Renew Blue (A)

By: Sunil Gupta, Dave Habeeb and Amram Migdal

Preabstract: The A Video Case should be assigned to students in advance of class. The B case is intended to be used in class by educators and the C case can be assigned to students during or after class. The product is designed as a low-prep case for students, with... View Details

Keywords: Job Offer; Management Succession; Personal Development and Career; Business or Company Management; Leadership; Selection and Staffing; Retail Industry

Web

Technology & Operations Management - Faculty & Research

implications of these findings for research allocations in science and scientists’ leaving one institution for another. July 2025 Case The Future in Sight: LumineticsCore and the First Autonomous AI for Diagnostics By: Michael Lingzhi Li... View Details

01 Mar 2012
News

Harvard Business School Opens New Classroom At Taj Lands End, Mumbai

October 2019 (Revised August 2022)
Case

Nehemiah Mfg. Co.: Providing a Second Chance

By: Michael Chu, Brian Trelstad and John Masko

In 2009, Dan Meyer and Richard Palmer, two veterans of the fast-moving consumer goods (FMCG) industry, founded Nehemiah Manufacturing to build FMCG brands while providing jobs to Cincinnati, Ohio’s beleaguered urban core. Two years later, the pair made their first... View Details

Keywords: Fast Moving Consumer Goods; Social Entrepreneurship; Retention; Selection and Staffing; Employment; Human Capital; Growth Management; Brands and Branding; Social Marketing; Mission and Purpose; Prejudice and Bias; City; Urban Scope; Consumer Products Industry; Manufacturing Industry; Ohio; United States

May 2025
Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman

A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details

March 2024
Teaching Note

CyberArk: Fearlessly Forward in a Digital World

By: David B. Yoffie

Teaching Note for HBS Case No. 724-382. CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details

Keywords: Cybersecurity; Strategy