Publications

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October 2018 (Revised July 2019)
Technical Note

The Brand Management of Places

By: E. Ofek and Nathaniel Schwalb

The brand management of places, such as countries, cities and regions, has received increasing attention in recent years. The associations, impressions and reputations that people have of a certain place can have a big impact in a number of areas – from tourism, to... View Details

Keywords: Place Brand; Destination Brand; Nation Brand; Public Diplomacy; Brands and Branding; Management; Perception; Public Opinion

February 2019
Article

Pettiness in Social Exchange

By: Tami Kim, Ting Zhang and Michael I. Norton

We identify and document a novel construct—pettiness, or intentional attentiveness to trivial details—and examine its (negative) implications in interpersonal relationships and social exchange. Seven studies show that pettiness manifests across different types of... View Details

Keywords: Relationships; Personal Characteristics; Perception; Societal Protocols

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Article

Reclaim Your Commute: Getting To and From Work Doesn't Have to be Soul Crushing

By: Francesca Gino, Bradley Staats, Jon M. Jachimowicz, Julia J. Lee and Jochen I. Menges

Every day, millions of people around the world face long commutes to work. In the United States alone, approximately 25 million workers spend more than 90 minutes each day getting to and from their jobs. And yet few people enjoy their commutes. This distaste for... View Details

Keywords: Commuting; Welfare; Attitudes; Satisfaction; Performance Productivity

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2015
Article

Aid and the Rise and Fall of Conflict in the Muslim World

By: Faisal Z Ahmed and Eric D. Werker

The conflict following the Arab Spring is not the first wave of civil war in the Muslim world in recent time. From the mid-1980s to the end of the century, an average of one in 10 predominantly Muslim countries experienced violent civil war in any given year. We... View Details

Keywords: War; International Relations; Religion; Energy Sources

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1992
Chapter

Sharing the Burden. Fair Allocation and Equity

By: James K. Sebenius, Michael Grubb, Antonio Magalhaes and Susan Subak

Keywords: Fairness; Equality and Inequality; Resource Allocation; Welfare

May 2005 (Revised May 2011)
Background Note

Inequality and Globalization

By: David A. Moss, Anna Harrington and Jonathan Schlefer

Inequality represented a major issue at the dawn of the 21st century. By many measures, inequality had increased over the previous several decades, within both developed and developing countries. Whether global inequality (measured across countries or among the people... View Details

Keywords: Equality and Inequality; Wealth and Poverty; Income; Globalization

18 Nov 2014
News

Enhancing educational opportunities in the community

Courtney Miller Cavatoni (MBA 1999) works to further educational opportunities as board chair of an independent school in southwestern Virginia, where good schools are attracting families and businesses to the area. (Published November 2014) View Details

01 Feb 2002
News

Egawa Heads New Research Office in Japan

In an effort to expand the reach of its Asia-Pacific Research Center, HBS has opened a satellite office in Japan. Masako Egawa (MBA '86) has been named executive director of the Japan Research Office in Tokyo. Formerly an executive director in charge of the transport... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

November 2018 (Revised June 2019)
Case

The Rise of Populism and Italy's Electoral 'Tsunami'

By: Rawi Abdelal, Dante Roscini and Elena Corsi

Italy’s March 2018 elections led to a populist government that included the right-wing League and the anti-establishment 5 Star Movement. To respect their electoral promises, the two parties came up with a budget plan that provided for a public deficit at 2.4%, a... View Details

Keywords: Globalized Economies; Unemployment; Extremism; Political Elections; Immigration; Poverty; Social Issues; Government and Politics; Financial Condition; Financial Markets; Italy

September 2010 (Revised April 2012)
Case

Better World Books

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh

Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an... View Details

Keywords: Business Model; For-Profit Firms; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Public Opinion; Social Issues; Online Technology; Retail Industry