Social Marketing - Publications - Faculty & Research

03 May 2011
First Look

First Look: May 3

Business Review 89, no. 5 (May 2011) Abstract Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many... View Details

Keywords: Sean Silverthorne

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article suggests that the business history of emerging View Details

Keywords: Carmen Nobel

March–April 2013
Article

Expected Firm Altruism, Quality Provision, and Brand Extensions

By: Julio J. Rotemberg

A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands towards their target consumers. Consumers who purchase an experience good of high quality reasonably deduce that the supplier of... View Details

Keywords: Customers; Quality; Consumer Behavior; Attitudes; Brands and Branding

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August 2009
Article

Rewriting History

By: Alexander Ljungqvist, Christopher J. Malloy and Felicia Marston

We document widespread ex post changes to the historical contents of the I/B/E/S analyst stock recommendations database. Across a sequence of seven downloads of the entire I/B/E/S recommendations database, obtained between 2000 and 2007, we find that between 6,594... View Details

Keywords: Competency and Skills; Stocks; Profit; Market Transactions; Reputation; Financial Services Industry

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2008
Working Paper

Rewriting History

By: Alexander Ljungqvist, Christopher J. Malloy and Felicia Marston

We document widespread ex post changes to the historical contents of the I/B/E/S analyst stock recommendations database. Across a sequence of seven downloads of the entire I/B/E/S recommendations database, obtained between 2000 and 2007, we find that between 6,594... View Details

Keywords: Competency and Skills; Stocks; Profit; Market Transactions; Reputation; Financial Services Industry

Citation

July 1994
Background Note

Retail Expansion Strategies

By: David E. Bell

Describes issues that should be considered by a retailer who is thinking of expanding the number of stores from one or two to many. View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Cognition and Thinking; Expansion; Retail Industry

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February 2013
Article

Commitment and Behavior Change: Evidence from the Field

By: Katie Baca-Motes, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan and Leif D. Nelson

Influencing behavior change is an ongoing challenge in psychology, economics, and consumer behavior research. Building on previous work on commitment, self-signaling, and the principle of consistency, a large, intensive field experiment (N = 2,416) examined the effect... View Details

Keywords: Behavior; Marketing

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15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

recruiting was a mature category, and predicted that Monster.com was unlikely to be usurped as its leader. By 2012, according to Reuters, Monster’s 23 percent US market share lagged CareerBuilder’s 34 percent. LinkedIn, propelled by the... View Details

Keywords: by Thomas R. Eisenmann; Technology

14 Nov 2012
Research & Ideas

New Agenda for Corporate Accountability Reporting

How do you measure corporate accountability? And can you do it credibly? Since the financial crisis of 2008-2009, for-profit corporations are facing greater demand to disclose more than revenues and expenses on annual financial reports. In response, some are pointing... View Details

Keywords: by Martha Lagace; Accounting; Energy; Utilities

01 Jun 2004
News

Life Lessons

delegating authority to them.” Currently a marketing manager at General Mills, Sundy has a long-term goal: He’d like to become a member of the U.S. Senate, “to influence public policy and make a real contribution to society.” — GE Martín... View Details

Keywords: James E. Aisner; Garry Emmons; Julia Hanna; Susan Young; Colleges, Universities, and Professional Schools; Educational Services

Web

Brand Name Management - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details

Career Coach

Kristen Fitzpatrick

Kristen (HBS '03) is Managing Director, HBS Career and Professional Development. In this role, she coaches alumni and MBA students. Through her interactions with recruiters over the past decade, Kristen is familiar with many industries and how well HBS students and... View Details

Keywords: Social Enterprise; Social Enterprise; Social Enterprise; Social Enterprise

June 2011
Teaching Note

PatientsLikeMe: An Online Community of Patients (TN)

By: Sunil Gupta and Jason Riis

Teaching Note for 511093. View Details

Keywords: Internet and the Web; Social and Collaborative Networks; Health Disorders; Growth and Development; Product Launch; Web Services Industry

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10 Jan 2018
Research & Ideas

Working for a Shamed Company Can Hurt Your Future Compensation

bear more responsibility for whatever scandal occurred. And executives are penalized more if the infractions were recent. For companies in the market to hire, taking a closer look at these candidates could represent a hidden opportunity,... View Details

Keywords: by Michael Blanding; Financial Services

09 Oct 2017
Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

similar study in today’s situation because of social media" This, they concluded, suggested the direct influence of Fox News Channel over the Democratic-leaning firms' behavior. A less-connected world Heese notes that while it is... View Details

Keywords: by Jen Deaderick; Media & Broadcasting

Career Coach

Vincent Dessain

Strategy consulting at Booz-Allen & Hamilton in New York and Paris; research; course development; recruitment and Executive Education at INSEAD and Harvard Business School; European Marketing Director at Timberland and New Balance. View Details

08 Dec 2015
Research Event

Research Trends Discussed at India and South Asia Conference

is important, attendees said, because after all, a glimpse at India’s past can provide a way of understanding where business is heading in the future. Social scientists in a business school are always looking for intelligent ways to... View Details

Keywords: by Dina Gerdeman; Education

01 Sep 2024
News

The Exchange: Lessons from the Edge

while Khanna was studying emerging markets in the 1990s through applied math and the analytical social sciences. It was Nitin Nohria, before his tenure as Dean, who noticed the overlap and suggested they put... View Details

Keywords: Jen McFarland Flint; Educational Support Services; Educational Services

01 Apr 2001
News

Beyond Accommodation

blind people through a network of associated agencies, NIB had once enjoyed a relative monopoly of the federal procurement market for its SKILCRAFT® brand of office supplies and some two thousand other products and services. But that... View Details

Keywords: Margie Kelley; AT&T; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services