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Show Results For
- All HBS Web
(4,290)
- People (8)
- News (815)
- Research (2,929)
- Events (13)
- Multimedia (12)
- Faculty Publications (1,779)
- 03 May 2011
- First Look
First Look: May 3
Business Review 89, no. 5 (May 2011) Abstract Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many... View Details
Keywords: Sean Silverthorne
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article suggests that the business history of emerging View Details
Keywords: Carmen Nobel
- March–April 2013
- Article
Expected Firm Altruism, Quality Provision, and Brand Extensions
By: Julio J. Rotemberg
A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands towards their target consumers. Consumers who purchase an experience good of high quality reasonably deduce that the supplier of... View Details
Rotemberg, Julio J. "Expected Firm Altruism, Quality Provision, and Brand Extensions." Marketing Science 32, no. 2 (March–April 2013): 325–341.
- August 2009
- Article
Rewriting History
By: Alexander Ljungqvist, Christopher J. Malloy and Felicia Marston
We document widespread ex post changes to the historical contents of the I/B/E/S analyst stock recommendations database. Across a sequence of seven downloads of the entire I/B/E/S recommendations database, obtained between 2000 and 2007, we find that between 6,594... View Details
Keywords: Competency and Skills; Stocks; Profit; Market Transactions; Reputation; Financial Services Industry
Ljungqvist, Alexander, Christopher J. Malloy, and Felicia Marston. "Rewriting History." Journal of Finance 64, no. 4 (August 2009): 1935–1960.
- 2008
- Working Paper
Rewriting History
By: Alexander Ljungqvist, Christopher J. Malloy and Felicia Marston
We document widespread ex post changes to the historical contents of the I/B/E/S analyst stock recommendations database. Across a sequence of seven downloads of the entire I/B/E/S recommendations database, obtained between 2000 and 2007, we find that between 6,594... View Details
- July 1994
- Background Note
Retail Expansion Strategies
By: David E. Bell
Describes issues that should be considered by a retailer who is thinking of expanding the number of stores from one or two to many. View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Cognition and Thinking; Expansion; Retail Industry
Bell, David E. "Retail Expansion Strategies." Harvard Business School Background Note 595-005, July 1994.
- February 2013
- Article
Commitment and Behavior Change: Evidence from the Field
By: Katie Baca-Motes, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan and Leif D. Nelson
Influencing behavior change is an ongoing challenge in psychology, economics, and consumer behavior research. Building on previous work on commitment, self-signaling, and the principle of consistency, a large, intensive field experiment (N = 2,416) examined the effect... View Details
Baca-Motes, Katie, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan, and Leif D. Nelson. "Commitment and Behavior Change: Evidence from the Field." Journal of Consumer Research 39, no. 5 (February 2013): 1070–1084.
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
recruiting was a mature category, and predicted that Monster.com was unlikely to be usurped as its leader. By 2012, according to Reuters, Monster’s 23 percent US market share lagged CareerBuilder’s 34 percent. LinkedIn, propelled by the... View Details
- 14 Nov 2012
- Research & Ideas
New Agenda for Corporate Accountability Reporting
How do you measure corporate accountability? And can you do it credibly? Since the financial crisis of 2008-2009, for-profit corporations are facing greater demand to disclose more than revenues and expenses on annual financial reports. In response, some are pointing... View Details
- 01 Jun 2004
- News
Life Lessons
delegating authority to them.” Currently a marketing manager at General Mills, Sundy has a long-term goal: He’d like to become a member of the U.S. Senate, “to influence public policy and make a real contribution to society.” — GE Martín... View Details
- Web
Brand Name Management - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details
- Career Coach
Kristen Fitzpatrick
Kristen (HBS '03) is Managing Director, HBS Career and Professional Development. In this role, she coaches alumni and MBA students. Through her interactions with recruiters over the past decade, Kristen is familiar with many industries and how well HBS students and... View Details
- June 2011
- Teaching Note
PatientsLikeMe: An Online Community of Patients (TN)
By: Sunil Gupta and Jason Riis
Teaching Note for 511093. View Details
- 10 Jan 2018
- Research & Ideas
Working for a Shamed Company Can Hurt Your Future Compensation
bear more responsibility for whatever scandal occurred. And executives are penalized more if the infractions were recent. For companies in the market to hire, taking a closer look at these candidates could represent a hidden opportunity,... View Details
- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
similar study in today’s situation because of social media" This, they concluded, suggested the direct influence of Fox News Channel over the Democratic-leaning firms' behavior. A less-connected world Heese notes that while it is... View Details
- Career Coach
Vincent Dessain
Strategy consulting at Booz-Allen & Hamilton in New York and Paris; research; course development; recruitment and Executive Education at INSEAD and Harvard Business School; European Marketing Director at Timberland and New Balance. View Details
Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets
- 08 Dec 2015
- Research Event
Research Trends Discussed at India and South Asia Conference
is important, attendees said, because after all, a glimpse at India’s past can provide a way of understanding where business is heading in the future. Social scientists in a business school are always looking for intelligent ways to... View Details
- 01 Sep 2024
- News
The Exchange: Lessons from the Edge
while Khanna was studying emerging markets in the 1990s through applied math and the analytical social sciences. It was Nitin Nohria, before his tenure as Dean, who noticed the overlap and suggested they put... View Details
- 01 Apr 2001
- News
Beyond Accommodation
blind people through a network of associated agencies, NIB had once enjoyed a relative monopoly of the federal procurement market for its SKILCRAFT® brand of office supplies and some two thousand other products and services. But that... View Details
- 2009
- Working Paper
'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences
By: Zoe Chance and Michael I. Norton
Keywords: Job Search; Market Participation; Market Transactions; Marketplace Matching; Relationships; Social and Collaborative Networks
Chance, Zoe, and Michael I. Norton. "'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences." Harvard Business School Working Paper, No. 10-018, September 2009.