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  • All HBS Web  (4,290)
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Show Results For

  • All HBS Web  (4,290)
    • People  (8)
    • News  (815)
    • Research  (2,929)
    • Events  (13)
    • Multimedia  (12)
  • Faculty Publications  (1,779)
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  • 12 Jan 2004
  • What Do You Think?

How Should We Think About the Exportation of Jobs?

in markets for labor fueled by dramatic improvements in communication. Those with a global, macro economic view tended to regard these developments as long overdue. Those concerned about the psychological and View Details
Keywords: by James Heskett
  • 28 Jun 2018
  • Cold Call Podcast

L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet

Keywords: Re: Rohit Deshpande; Entertainment & Recreation; Fine Arts
  • 06 Jan 2012
  • News

Where Are They Now?

the HBS Club of India—over the top. “We identified a significant global market and focused on an unmet but essential need, as health care is not optional,” says Mahesh, who got a very personal perspective on India’s deep deficit of... View Details
Keywords: Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance
  • 20 Oct 2021
  • Blog Post

Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)

The HBS Summer Fellows Program enables students to apply their classroom training as they explore career opportunities in roles or regions where compensation is generally lower than the traditional MBA level. We are connecting with some of our 59 View Details
  • 12 Jan 2015
  • News

Good Investments

some may still be looking to maximize their investments, a lot of these folks would be willing to invest and get a more modest return, perhaps, while having a fabulous social impact.” That the return is kept modest is a necessary... View Details
Keywords: Dan Morrell; impact investing; ideas; Securities, Commodities, and Other Financial Investments; Finance
  • 12 Sep 2017
  • Working Paper Summaries

The Better is the Enemy of the Good

Keywords: by Christine L. Exley and Judd B. Kessler
  • 01 Jun 2013
  • News

Five Bright Ideas

Article 26 of the UN's Universal Declaration of Human Rights, which is a driving force behind the founding of ALISON.com, the online education company Mike Feerick launched in 2007. Based in Ireland, ALISON (Advance Learning Interactive Systems Online) is a for-profit... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Elementary and Secondary Schools; Educational Services
  • 16 Sep 2002
  • Research & Ideas

The Irrational Quest for Charismatic CEOs

work in exploring the forces that govern the process of CEO change. I have conducted research in four interrelated areas: factors that lead to vacancies in the CEO position; factors that affect the choice of successors; the role of market... View Details
Keywords: by Martha Lagace
  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

communities throughout the United States to inspire young people to read. Visa operates the world's leading consumer credit card payment system. Although there is no obvious connection between the credit card business and literacy promotion, research that revealed that... View Details
Keywords: by James Austin
  • 29 May 2001
  • Research & Ideas

Good News, Not Blues, For the Inner City

businesspeople, we've seen ourselves as helpless" in eradicating seemingly intractable problems like poverty, he said. Though giving money and volunteering time are good things to do, a better solution, he insisted, is to apply View Details
Keywords: by Martha Lagace
  • Article

Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships

By: Irene Consiglio, Daniella Kupor, Francesca Gino and Michael I. Norton
We document the existence and consequences of brand flirting: a short-lived experience in which a consumer engages with and/or indulges in the alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers... View Details
Keywords: Consumer Behavior; Brands and Branding; Emotions
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Consiglio, Irene, Daniella Kupor, Francesca Gino, and Michael I. Norton. "Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships." Journal of Consumer Psychology 28, no. 1 (January 2018): 5–22.
  • Article

Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride

By: Silvia Bellezza and Anat Keinan
This research examines how core consumers of selective brands react when non-core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which... View Details
Keywords: Consumer Behavior; Attitudes; Brands and Branding
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Bellezza, Silvia, and Anat Keinan. "Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride." Journal of Consumer Research 41, no. 2 (August 2014): 397–417.
  • 14 Apr 2020
  • Cold Call Podcast

'Fortnite' Was a Blockbuster for Epic Games. What’s the Encore?

Keywords: Re: Andy Wu; Entertainment & Recreation; Video Game
  • 09 Oct 2019
  • Research & Ideas

For Better Ideas, Bring the Right People to the Brainstorm

boot camp, asking participants to break into pairs and have a conversation about the Indian wedding industry. “Everyone in India has experience with the wedding industry,” Koning says. “It’s a giant market and growing fast.” Before the... View Details
Keywords: by Michael Blanding
  • Web

Student Association | MBA

social events, and, offering products and services to students (e.g., yearbook and the HBS Survival Guide). All members of the MBA student body are members of the SA. HBS is about the people — the relationships, peer learning, memorable... View Details
  • 01 Oct 1999
  • News

HBS Clubs Help Nonprofits Succeed

Community Partners program has seen more than one hundred volunteers tackle consulting projects ranging from strategic planning to marketing to technology management. Aside from offering alumni an opportunity to try their hand at... View Details
  • May 1986 (Revised January 1989)
  • Case

Gillette Co.: Dry Idea Advertising (A), The Creative Problem

Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details
Keywords: Creativity; Advertising; Product Marketing; Consumer Products Industry; United States
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), The Creative Problem." Harvard Business School Case 586-042, May 1986. (Revised January 1989.)
  • 04 Dec 2014
  • News

Hacking Health Care

vision is Hacking Heath, a Montreal-based social collaborative that hosts weekend brainstorming sessions, or “hackathons,” to spur innovation in the industry and, ultimately, save lives. “The end game is to transform health care with more... View Details
Keywords: Jill Radsken
  • 11 Jun 2012
  • Research & Ideas

When Business Competition Harms Society

Competition Corrupts Business Practices, suggests that many organizations in highly competitive markets are likely to bend the rules if doing so will keep their customers from leaving for a rival firm. "Competition is generally... View Details
Keywords: by Carmen Nobel; Auto
  • January 2015 (Revised October 2018)
  • Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman
In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details
Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Apparel and Accessories Industry; United States
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Collis, David, Diane Chang, Matthew Shaffer, and Ashley Hartman. "Nasty Gals Do It Better." Harvard Business School Case 715-412, January 2015. (Revised October 2018.)
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