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Show Results For
- All HBS Web
(4,306)
- People (8)
- News (818)
- Research (2,937)
- Events (13)
- Multimedia (12)
- Faculty Publications (1,788)
- July 2008 (Revised February 2009)
- Supplement
(PRODUCT) RED (B)
By: Youngme E. Moon, Michael I. Norton and David Chen
Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details
Keywords: Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa
Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (B)." Harvard Business School Supplement 509-014, July 2008. (Revised February 2009.)
- 20 Jan 2015
- News
Patient Medical Records, Pocket-sized
launched programs to sell MedKaz to each prospective market segment—to consumers and groups with specific healthcare needs, to corporations that can offer MedKaz as an employee wellness benefit, and to such government entities as the... View Details
- 19 Feb 2019
- Working Paper Summaries
Relative Performance Transparency: Effects on Sustainable Choices
- 01 Sep 2014
- News
Case Study: Declawing the Competition
company’s mission is social responsibility: A portion of the proceeds and products is donated to animal welfare organizations. KitNipBox regularly works with artisan suppliers who create handmade products and support animal welfare.... View Details
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
Typical of comments regarding the issue of choice were those by Mehmet Genc, who said, "As choice increases, search costs increase . . . [and] it takes longer to make a decision. At the same time, due to social changes, we have even... View Details
- 12 Jan 2015
- News
Good Investments
some may still be looking to maximize their investments, a lot of these folks would be willing to invest and get a more modest return, perhaps, while having a fabulous social impact.” That the return is kept modest is a necessary... View Details
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
style, such processes enable the CEO to make effective decisions consistent with where he wants the company to go. One of our new CEOs learned this the hard way. Soon after he became CEO, he was asked to approve a marketing campaign for... View Details
- April 1990
- Supplement
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses
By: Stephen A. Greyser and Norman Klein
Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these... View Details
Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses. Harvard Business School Supplement 590-109, April 1990.
- 12 Sep 2017
- Working Paper Summaries
The Better is the Enemy of the Good
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing... View Details
- March 2010
- Article
The Desire to Win: The Effects of Competitive Arousal on Motivation and Behavior
By: Deepak Malhotra
The paper theoretically elaborates and empirically investigates the "competitive arousal" model of decision making, which argues that elements of the strategic environment (e.g., head-to-head rivalry and time pressure) can fuel competitive motivations and behavior.... View Details
Keywords: Decision Making; Auctions; Bids and Bidding; Behavior; Motivation and Incentives; Personal Characteristics; Competition
Malhotra, Deepak. "The Desire to Win: The Effects of Competitive Arousal on Motivation and Behavior." Organizational Behavior and Human Decision Processes 111, no. 2 (March 2010): 139–146.
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
volunteerism and "ownership." Those were messages in the very thoughtful responses to this month's column. Dianne Jacobs commented, "This builds on the real social need for people to connect in sync with a purpose."... View Details
Keywords: by Jim Heskett
- 01 Mar 2011
- News
Noted & Quoted
with stories of humble beginnings and noble struggles against overpowering adversaries, providing underdog narratives for consumers.” — HBS assistant professor Anat Keinan describing the market power of “challenger brands.” (Financial... View Details
- 01 Jun 2011
- News
The Best-Laid Plans
with Urban Water Partners RelayRides explanatory video FashionStake-Reuters story An online shipping platform that uses social networks and smartphones. Low-cost medical care and monitoring that helps seniors to live at home. The “Skype”... View Details
- 05 Oct 2009
- Research & Ideas
The Vanguard Corporation
title is SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth and Social Good (Crown Business). Sean Silverthorne: What is a vanguard company? Rosabeth Moss Kanter: Vanguard means ahead of the pack, the leaders, the ones... View Details
Keywords: by Sean Silverthorne
- 17 Aug 2011
- News
Breath of Life
bioreactor had been used to seed a patient’s stem cells onto a donor trachea, so treatment was limited by the supply of donor organs. Now we know the bioreactor can seed a patient’s cells onto a manmade scaffold so patients will not have to wait for a suitable donor.”... View Details
- 27 Jan 2023
- News
Turning Up the Volume
small and lacks fully dedicated resources. Goldman realized that if LEDA could not count on effective media placement, social media strategy, and student outreach, funding could dwindle (or worse), and students who might otherwise benefit... View Details
Keywords: Maureen Harmon
- 04 Dec 2014
- News
Hacking Health Care
vision is Hacking Heath, a Montreal-based social collaborative that hosts weekend brainstorming sessions, or “hackathons,” to spur innovation in the industry and, ultimately, save lives. “The end game is to transform health care with more... View Details
Keywords: Jill Radsken
- 24 Apr 2014
- News
Private capital, public good
US in 2011, a nonprofit organization dedicated to mobilizing capital to drive social progress. “The vision of expanding opportunity, by applying the rigor and discipline of markets to public goals, is what... View Details
- 14 Apr 2020
- Cold Call Podcast