Publications

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May 1993 (Revised January 1994)
Case

Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant

By: Robert H. Hayes

Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the... View Details

Keywords: Decision Choices and Conditions; Production; Cross-Cultural and Cross-Border Issues; Emerging Markets; Problems and Challenges; Industrial Products Industry; Mexico; Alabama

Article

Unhealthy Consumerism: The Challenge of Trading Off Price and Quality in Healthcare

By: Kate Barasz and Peter A. Ubel

Over the last decade, healthcare in many parts of the world has shifted toward a more patient-centric, consumeristic model, marked by an emphasis on choice and a proliferation of typical consumer-facing information (e.g., price and quality data). However, while the... View Details

Keywords: Medical Decision-making; Choice; Health Care and Treatment; Quality; Price; Consumer Behavior; Decision Making

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Article

Strategic Orientations in a Competitive Context: The Role of Strategic Orientation Differentiation

By: Rohit Deshpandé, Amir Grinstein and Elie Ofek

Strategic orientation studies often provide 'best practice prescriptions' for firms in a given context—matching orientations to environmental conditions. While this perspective has value, empirical results are equivocal, and an important reality has been overlooked:... View Details

Keywords: Competition; Change Management; Situation or Environment; Decision Choices and Conditions

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November 2005 (Revised October 2012)
Case

The Auction for Burger King (A)

By: Carliss Y. Baldwin and James Quinn

Paul Walsh, CEO of Diageo, must evaluate bids received in an auction of the Burger King restaurant unit. Describes how Diageo came to own Burger King, the attempts to turn the unit around, the strategic reasons for its sale, the auction process, and various bidders'... View Details

Keywords: Management Teams; Leveraged Buyouts; Bids and Bidding; Valuation; Auctions; Decision Choices and Conditions; Negotiation Tactics; Service Industry; Food and Beverage Industry

Research Summary

Overview

By: Ayelet Israeli

Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details

Keywords: Channel Management; Pricing; Pricing Policies; Online Marketing; E-commerce; Analytics; Econometrics; Field Experiments; Data Analytics; Artificial Intelligence; Value Of Data

Research Summary

Managing Processes

David A. Garvin is examining the nature and use of managerial and organizational processes—the means by which work is accomplished—including strategic processes that chart corporate direction, resource allocation processes that distribute funds,... View Details

09 Feb 2016
First Look

February 9, 2016

also show how these same principles and tactics can be applied in everyday life, whether you are making corporate deals, negotiating job offers, resolving business disputes, tackling obstacles in personal relationships, or even... View Details

Keywords: Sean Silverthorne

July 2020
Case

CSL Capital Management: Patriot Proppants (A)

By: Victoria Ivashina and Yury Kapko

This two-part case series follows CSL Capital’s 2009 investment in the greenfield manufacturing company, Patriot Proppants. CSL, a recently established investment firm, employs a unique investment model, funding new ("green field") energy service businesses that serve... View Details

Keywords: Investment; Renewable Energy; Business Model; Decision Making

January 8, 2025
Article

Why Retailers Are Turning to Third-Party Marketplaces

By: Antonio Moreno

Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details

Keywords: Marketplace Matching; Distribution Channels; Customer Focus and Relationships; Cost vs Benefits; Retail Industry

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06 Jul 2016
Research & Ideas

The Truth About Authentic Leaders

are times when leaders have to make difficult decisions that are sure to displease people, and they’ll need to give tough feedback. At other times they need to be inspiring, good coaches, and consensus... View Details

Keywords: by Bill George

May 1998
Teaching Note

Development Relationships TN

By: David A. Thomas and Emily Heaphy

The final class of the Career Development module of the Self-Assessment and Career Development course (SACD) uses the topic of mentoring and developmental relationships to encourage students to think beyond the point of finding and accepting a suitable job offer. The... View Details

Keywords: Decisions; Curriculum and Courses; Job Offer; Personal Development and Career; Relationships; Strategy

15 Sep 2021
Research & Ideas

Don't Bring Me Down: Probing Why People Tune Out Bad News

appear to be related to excuse-driven motives. A new study confirms that individuals often avoid information to make themselves feel better about the decisions they make. But the results also suggest that a... View Details

Keywords: by Kristen Senz

October 2022 (Revised January 2023)
Case

Century Bank: Closing Time?

By: Lauren Cohen, Grace Headinger and Bill Kwon

Barry Sloane, second-generation Chairman, President, and CEO of his family’s bank, Century Bank, weighed whether to sell to Eastern Bank. As a small regional bank, Century faced a number of challenging trends, such as digitization and market share decline in the coming... View Details