Publications

22 Aug 2012
Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

the twentieth century, companies relied on a "full-service" agency for most or all of their advertising service needs, including both creative development and media planning and buying. Agencies were compensated primarily by commissions... View Details

Keywords: by Michael Blanding; Advertising

January 2010 (Revised March 2011)
Case

The Children's Hospital of Philadelphia: Network Strategy

By: Michael E. Porter, Carolyn Daly and Andrew Peter Dervan

In 2009 Children's Hospital of Philadelphia (CHOP) had been recognized as the best children's hospital in the country for six years in a row; but leadership saw CHOP as more than the large main campus in western Philadelphia. Beginning in the 1990s, CHOP had created a... View Details

Keywords: Communication; Health Care and Treatment; Service Delivery; Organizational Structure; Networks; Integration; Health Industry; Philadelphia

June 2008
Case

Brigham and Women's Hospital: Shapiro Cardiovascular Center

By: Michael E. Porter, Robert S. Huckman and Jeremy Lance Friese

Considers the situation facing Gary Gottlieb, president of Brigham and Women's Hospital (BWH), prior to the opening of BWH's integrated cardiovascular center. This case allows students to develop an appreciation of the strategic, financial, organizational, clinical,... View Details

Keywords: Health Care and Treatment; Health Disorders; Service Delivery; Organizational Design; Integration; Health Industry

December 2002 (Revised February 2003)
Case

Mount Auburn Hospital: Physician Order Entry

Mount Auburn Hospital is preparing to introduce a physician order entry (POE) system throughout the hospital, starting with the labor and delivery ward. POE systems replace paper-based and oral medication ordering processes with an information system; the physician... View Details

Keywords: Change Management; Service Delivery; Information Technology; Health Care and Treatment; Innovation and Invention; Health Industry

07 Sep 2021
News

One Degree of Difference

having Spanish speakers on the staff and leadership team. “It means we’re developing a bilingual service from the beginning.” Beyond being the right thing to do, it’s critical to Ovia’s competitive advantage, he acknowledges: “If we’re... View Details

Keywords: Jen McFarland Flint; Ambulatory Health Care Services; Ambulatory Health Care Services

22 Aug 2012
Working Paper Summaries

A Randomized Field Study of a Leadership WalkRounds™-Based Intervention

agreed to implement an 18-month long WalkRounds -based program to improve safety. We compared their results to 138 work areas in 48 randomly selected control hospitals. Participants: We conducted the program in four types of clinical work areas: View Details

Keywords: by Anita L. Tucker & Sara J. Singer; Health

March 2002 (Revised May 2003)
Case

Supply Chain Close-Up: The Video Vault

By: V.G. Narayanan and Lisa Brem

The owners of the Video Vault struggle to determine the optimal stocking levels of home videos in an industry fraught with new technology, new pricing paradigms, and stiff competitive pressure from large national chains. Teaching Purpose: To demonstrate the role of... View Details

Keywords: Supply Chain Management; Competition; Motivation and Incentives; Price; Technological Innovation; Service Delivery; Entertainment and Recreation Industry