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Show Results For
- All HBS Web
(4,209)
- People (5)
- News (810)
- Research (2,678)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,850)
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- 21 Jul 2015
- First Look
First Look: July 21, 2015
Case 515-033 Sustainability at IKEA Group By 2014, IKEA Group was the largest home furnishing company, with EUR28.5 billion of sales and a plan to reach EUR50 billion by 2020, mainly from emerging markets. At the same time, IKEA Group had... View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
marketers to offer consumers much more choice including the ability to tailor solutions to individual needs at only slightly greater cost. American Express and Harrah's Entertainment, both heavy investors in IT, now tailor their marketing communications to the buying... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
effectively use the resources at his disposal within IMG, such as the sales division, which keeps in close contact with the corporate world; IMG's promotion and event marketing, which may feature Sharapova; and other divisions, like the... View Details
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
substantially fewer violations. With improved compliance, channel prices increase by 2% without loss in volume. The reduction in violations is particularly stark among authorized retailers with lower sales volume, those that previously... View Details
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
(PAM) space, a cybersecurity subsegment it had essentially created to secure organizations’ IT systems and sensitive data. Over 17 years, the Israeli company had grown to a market capitalization of over $1.6 billion, with sales exceeding... View Details
Keywords: Carmen Nobel
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
have the resources, ideas, and ability to quickly pivot the deployment our sales strategy in a new format? How are we going to differentiate when our new mode of communication is the same as everyone else?” Skills needed now: Making... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link: View Details
Keywords: Sean Silverthorne
- 16 Sep 2014
- First Look
First Look: September 16
emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application for 3D printing for consumers, despite a... View Details
Keywords: Sean Silverthorne
- 11 Apr 2018
- Research & Ideas
Sexual Harassment: What Employers Should Do Now
tolerated with others. The sales manager who brings in big bucks but acts in a hostile, domineering way with his team may be seen as the definition of success, yet letting “a brilliant jerk be a jerk” could cost a company many other... View Details
Keywords: by Dina Gerdeman
- 09 May 2017
- First Look
New Research and Ideas, May 9
Ito En with teas). On the bright side, Kameda’s recent acquisition of a U.S. company, Mary’s Gone Crackers, was showing steady sales growth, though profits were very low due to high manufacturing and raw ingredient costs, and distribution... View Details
Keywords: Sean Silverthorne
- 09 Sep 2008
- First Look
First Look: September 9, 2008
case challenges students to identify the best path forward. How can the progress achieved from 2004 to 2007 be sustained? AREVA T&D hopes to surpass ABB and Siemens in sales and profitability by focusing on superior product offerings,... View Details
Keywords: Sean Silverthorne
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
is, of course, that the affiliate did not actually cause the transaction. The transaction would have occurred anyway, and so any amounts paid to that affiliate are entirely wasted. Dell pays the money and gets no benefit; all the sales... View Details
- 07 Aug 2007
- First Look
First Look: August 7, 2007
project, in which the sales and marketing structure play a central role. Will his ideas allow the company to keep its customers and successfully go after new markets? Purchase this case:... View Details
Keywords: Martha Lagace
- 04 Dec 2012
- First Look
First Look: December 4
fiscal 2000, Circuit City was at the top of its game. The world's leading consumer electronics retailer had delivered record sales and profits for the first year of the new millennium. It was a fitting moment for Richard Sharpe, the CEO... View Details
Keywords: Carmen Nobel
- 14 Nov 2006
- First Look
First Look: November 14, 2006
currency. This reduced profitability because Clearwater's costs were in Canadian currency while its sales where largely in other currencies. The case also discusses the challenges of maintaining a sustainable fishery and uses the collapse... View Details
Keywords: Sean Silverthorne
- 07 Feb 2005
- Research & Ideas
How “Career Imprinting” Shapes Leaders
management track were often placed directly into sales positions at Abbott, and then advanced primarily through this particular function. Integration of the different functions of the firm occurred at the top of their divisions (there... View Details
Keywords: by Mallory Stark
- 08 Nov 2011
- First Look
First Look: Nov. 8
supplement:http://cb.hbsp.harvard.edu/cb/product/311135-PDF-ENG Penn Warranty Corporation Richard S. Ruback and Royce YudkoffHarvard Business School Case 212-007 Penn Warranty Corporation sold warranty contracts to the used-car market. During the recession in 2008/2009... View Details
Keywords: Sean Silverthorne
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
positions such as commission-based sales in efficient and liquid markets—do not need wide spans of support. In fact, such organizations generally operate more efficiently with narrow spans, since each job is independent and individual... View Details
Keywords: by Robert Simons
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
not doing this to increase our sales ... or our profits." Our sample cases have exhibited remarkable correlation between altruistic drives and family companies. From an ethical point of view, it is to be expected that individuals... View Details
- 26 Jan 2016
- First Look
January 26, 2016
increases in future sales growth and profitability. In sum, our results document a surprisingly large impact of immigrants’ role as economic conduits for firms in their new countries. Publisher's link:... View Details
Keywords: Sean Silverthorne