Marketing Effectiveness - Publications - Faculty & Research

05 Aug 2002
Research & Ideas

Five questions for Regina E. Herzlinger

the sick. The resulting competition for consumers with differentiated products will control costs by increasing quality of care—e.g., integrated teams for congestive heart failure have reduced costs by $8,000 per year per enrollee. This higher-quality View Details

Keywords: by Martha Lagace

15 Feb 2000
Research & Ideas

The Right Connections

trying to raise money." Organizational behaviorists have known for years that third-party endorsements are critical to a young firm's success. Higgins and Gulati wanted to understand the origins and nature of these important relationships. The result is an HBS... View Details

Keywords: by Judith A. Ross

22 Dec 2009
First Look

First Look: Dec. 22

suddenly erupt in a full-blown crisis. The CCA approach is well-suited to capturing such "non-linearities" and to quantifying the effects of asset-liability mismatches within and across institutions. Risk adjusted CCA balance... View Details

Keywords: Martha Lagace

01 Mar 2017
News

Research Brief: Lost in Translation

intraday trading volumes and more modest price movements in stocks compared with calls led by more fluent speakers. “Executives typically speak English quite well when they’ve had time to prepare and rehearse,” says Yu. “But when they don’t have a script to work off... View Details

Keywords: Erin Peterson

21 Jun 2004
Research & Ideas

Music Downloads: Pirates—or Customers?

Carolina at Chapel Hill. Their paper, "The Effect of File Sharing on Record Sales," caused a ruckus in the music industry not seen since the British invasion of the Beatles. Many recording executives were not singing "Yeah,... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Music

16 Sep 2002
Research & Ideas

The Irrational Quest for Charismatic CEOs

work in exploring the forces that govern the process of CEO change. I have conducted research in four interrelated areas: factors that lead to vacancies in the CEO position; factors that affect the choice of successors; the role of market... View Details

Keywords: by Martha Lagace

Fast Answer

Resources for Harvard Economics Students

complete list of databases available to the Harvard Community via WRDS. See WRDS Fast Answers for more information. Which databases can I use in person at Baker Library? Bloomberg Current and historical financial information is available here on... View Details

Web

The Green Industrial Strategy Project | Institute for Business in Global Society

The Green Industrial Strategy Project More Research Projects The Green Industrial Strategy Project examines how business and government can create, scale, and compete in clean tech markets to accelerate decarbonization. As clean... View Details

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

HBS Working Knowledge readers want it all, judging by our all-time most popular articles. Here you'll find stories on everything from maintaining a professional image to writing a business plan, from how to market on social media to why... View Details

Keywords: by Sean Silverthorne

22 May 2012
First Look

First Look: May 22

products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets require a process optimized for control and efficiency. In... View Details

Keywords: Sean Silverthorne

03 May 2013
News

Looking Through Glass, Historically

large internal market and easy access to raw materials and fuel. But America's real edge lay in its genius for mass production and not labor-intensive work, which could be done more cheaply overseas. Since imported glass was typically... View Details

Keywords: Visual arts; crafts; glass making; Miscellaneous Manufacturing; Manufacturing

20 Jul 2010
First Look

First Look: July 20

Publications Market Reaction to and Valuation of IFRS Reconciliation Adjustments: First Evidence from the UK Authors: Joanne Horton and George Serafeim Publication: Review of Accounting Studies (forthcoming) Abstract We investigate the... View Details

Keywords: Martha Lagace

Web

Tools | New Venture Competition

Venture: Iterating Based on Market Feedback video Play Video duration: 1:01:01 Testing Your Social Venture: Iterating Based on Market Feedback How do you test and iterate your idea? Social entrepreneurs and... View Details

12 Oct 1999
Research & Ideas

Value Judgments: Business Ethics Across Borders

from different points of cultural reference, they learn to anticipate and deal with the kinds of value conflicts they are likely to face as global managers. Paine points out that students taking her course also develop a business philosophy and a set of values that... View Details

Keywords: by Judith A. Ross

14 May 2001
Research & Ideas

Are You Managing To a ‘T’? Time To Break With Tradition

successful T-shaped manager must learn to live with, and ultimately thrive within, the tension created by this dual responsibility. Although this tension is most acute for heads of business units, any T-shaped manager with operating unit obligations must wrestle with... View Details

Keywords: by Morten T. Hansen & Bolko Von Oetinger

Profile

Alex Nelson

solve complex problems and meet people's needs — I could do more effectively as a business person." Finding meaningful roles After just over two and a half years with Boston Consulting Group (BCG), where Alex worked on a variety of... View Details

01 Mar 2025
News

Forward Thinking

There was a time when human activity in outer space was a highly centralized, government-led endeavor, says Professor and Senior Associate Dean Matthew Weinzierl. But that era has passed: Over the past two decades, a calcified space bureaucracy has given way to a... View Details

Keywords: Alexander Gelfand; Illustrations by Franziska Barczyk; Space Research and Technology; Government

23 Nov 1999
Research & Ideas

The Future of the Venture Capital Cycle

implies that the side effects associated with periods of rapid growth generate sufficient difficulties that periods of retrenchment are sure to follow. Neoclassical economics teaches us to examine not just the short-run supply and demand... View Details

Keywords: by Paul A. Gompers & Josh Lerner; Financial Services

01 Mar 2011
News

Swap ’Em If You Got ’Em

Hall (right): An online market for military personnel. Blake Hall (MBA ’10) grew up in a military family, became an Army Ranger, and was a platoon leader in Iraq for fifteen months. A conversation with a fellow veteran about the... View Details

Keywords: online retail; online shopping; online marketplace; National Security and International Affairs; Government; News, Library, Internet, and Other Services; Information

January 2004 (Revised October 2006)
Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong

Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details