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  • All HBS Web  (11,567)
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  • All HBS Web  (11,567)
    • People  (60)
    • News  (2,827)
    • Research  (6,205)
    • Events  (72)
    • Multimedia  (107)
  • Faculty Publications  (4,135)
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  • 17 Oct 2016
  • News

The Right (And Wrong) Way To Harness Your Company's Underdog Status

  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

argue that the puzzling combination of high-frequency excess sensitivity and low-frequency decoupling between short- and long-term rates can be understood using a model in which (i) shocks to short-term View Details
Keywords: by Sean Silverthorne
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

talk or Kardashian talk and sometimes they go a little bit too far” Play involves both intentional interaction and turn-taking—and social media engagement between marketer and consumer certainly qualifies—making play an appropriate word... View Details
Keywords: by Dina Gerdeman; Advertising
  • September 2005 (Revised February 2007)
  • Case

Angels and Devils: Best Buy's New Customer Approach (A)

By: Anita Elberse, John T. Gourville and Das Narayandas
In November 2004, The Wall Street Journal reported that consumer electronics retailer Best Buy's new customer approach was to shun the "devils" among its customers. The "customer centricity" initiative, which was led by Best Buy's CEO Brad Anderson, was based on an... View Details
Keywords: History; Customer Relationship Management; Opportunities; Marketing Strategy; Leadership Style; Problems and Challenges; Growth and Development Strategy; Retail Industry; Electronics Industry
Citation
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Elberse, Anita, John T. Gourville, and Das Narayandas. "Angels and Devils: Best Buy's New Customer Approach (A)." Harvard Business School Case 506-007, September 2005. (Revised February 2007.)
  • 21 May 2019
  • News

Making Change Payments, Perspectives, and Politics

  • Research Summary

Current Research

 

I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details

  • 14 Feb 2018
  • HBS Seminar

Ruomeng Cui, Emory University

  • Research Summary

Tom's current research interests involve the role of accounting information in contracting, particularly in the setting of accounting based covenants in debt contracts. View Details
  • 25 Jul 2016
  • Blog Post

Advice on Switching Careers While at HBS

It is a feeling that is familiar to many of us, the “career switchers”: beginning an MBA program with a keen interest in a different industry, yet not really sure where to start. I had worked in management... View Details
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

established firm," explains Teixeira, who details the phenomenon in a recent paper, The Decoupling Effect of Digital Disruptors, coauthored with HBS Research Associate Peter Jamieson (HBS MBA'14). The companies spearheading the trend look... View Details
Keywords: by Michael Blanding
  • April 2012
  • Background Note

Note: Net Cash, Share Repurchases and EPS Growth

By: William E. Fruhan Jr.
How companies with large net cash positions can enhance earnings/share through share repurchase in an environment of low interest rates. View Details
Keywords: Stock Shares; Corporate Finance
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Fruhan, William E., Jr. "Note: Net Cash, Share Repurchases and EPS Growth." Harvard Business School Background Note 212-101, April 2012.
  • August 1978 (Revised October 1979)
  • Case

Grey Advertising/Canada Dry Account

After taking over Canada Dry's mixers account in 1966, Grey Advertising assembled a successful ad campaign that increased ginger ale sales significantly. But Canada Dry's market share for ginger ale and its other mixer products had remained the same or declined during... View Details
Keywords: Marketing Strategy; Consumer Behavior; Advertising Campaigns; Advertising Industry; Food and Beverage Industry
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Ward, L. Scott. "Grey Advertising/Canada Dry Account." Harvard Business School Case 579-012, August 1978. (Revised October 1979.)
  • Research Summary

Crowdsourced reviews

To determine whether online consumer reviews influence the way that reputation is formed, Professor Luca has combined reviews from the website Yelp.com with public restaurant data. He has shown that a one-star increase in Yelp ratings results in a 5- to 9-percent... View Details

  • 20 Apr 2011
  • Research & Ideas

Blind Spots: We’re Not as Ethical as We Think

without anyone realizing that they are doing anything wrong. Q: What is motivational blindness? A: Motivational blindness is the tendency to not notice the unethical actions of others when it is against our own best View Details
Keywords: by Sean Silverthorne
  • Career Coach

Cathy Hutchinson

Cathy (Kellogg '01) is a member of the Career & Professional Development team and coaches students and alumni interested in entertainment/ media & technology career paths.  In addition to managing... View Details
Keywords: Entertainment / Media; Sports; Telecommunications; Technology
  • Research Summary

Distress Investing

By: Arthur I Segel
Because of the economic crisis this past few years, I am interested in more work on debt restructuring and reorganization of real estate projects/companies. View Details

    Ethan C. Rouen

    Ethan Rouen is an associate professor of business administration in the Accounting and Management Unit at Harvard Business School, where he teaches the elective course Reimagining Capitalism. From 2020 to 2022, he served as the faculty co-chair of the View Details

    • 2020
    • Working Paper

    Mortgage Prepayment, Race, and Monetary Policy

    By: Kristopher Gerardi, Paul Willen and David Hao Zhang
    Over the period 2005 to 2015, Black borrowers paid more than 40 basis points higher mortgage interest rates than Non-Hispanic white borrowers. We show that the main reason is that Non-Hispanic white borrowers are much more likely to exploit periods of falling interest... View Details
    Keywords: Mortgages; Consumer Behavior; Race; Ethnicity; Equality and Inequality; Policy; United States
    Citation
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    Gerardi, Kristopher, Paul Willen, and David Hao Zhang. "Mortgage Prepayment, Race, and Monetary Policy." Working Paper, September 2020.
    • 16 Apr 2019
    • First Look

    New Research and Ideas, April 16, 2019

    forthcoming The Creativity Reader The Art of (Creative) Thought: Graham Wallas on the Creative Process By: Amabile, Teresa M. Abstract—The Creativity Reader is a necessary companion for anyone interested in... View Details
    Keywords: Dina Gerdeman
    • Profile

    Nikki Skovran

    which she helped develop an anti-gang task force, took Nikki in yet another new direction. “I noticed a lot of inefficiencies in the way the government approached things,” she says. “I became interested in... View Details
    Keywords: Nonprofit / Government; Consulting; Entrepreneurship
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