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28 Aug 2023
Research & Ideas

The Clock Is Ticking: 3 Ways to Manage Your Time Better

writing in the MIT Sloan Management Review suggest that productivity and workforce engagement are maximized at four meeting-free days. But if some meetings are necessary, one productivity expert says that 25... View Details

Keywords: by Kristen Senz

April 2017 (Revised January 2020)
Case

Korea Telecom: Building a GiGAtopia (A)

By: Shane Greenstein, Feng Zhu and Kerry Herman

Korea Telecom (KT) has committed $4 billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Chang-Gyu Hwang, and his team are considering which areas to prioritize in terms of new... View Details

Keywords: Mobile and Wireless Technology; Technological Innovation; Infrastructure; Growth and Development Strategy; Competitive Strategy; Decision Choices and Conditions; Telecommunications Industry

October 2007 (Revised March 2008)
Case

Dove: Evolution of a Brand

By: John A. Deighton

Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details

Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Consumer Products Industry

August 2010 (Revised December 2010)
Case

Malcolm Life Enhances Its Variable Annuities

By: Robert C. Pozen and David J. Pearlman

The case involves an insurance CEO choosing between different designs for a variable annuity product in light of hedging, marketing, and pricing issues. The case provides students with background on the economics and regulation of life insurance and variable annuities.... View Details

Keywords: Annuities; Insurance; Investment Return; Governing Rules, Regulations, and Reforms; Product Design; Insurance Industry; United States

25 Oct 2012
HBS Seminar

Andy McAfee, MIT

Web

Overview | MBA

science-based organizations, including novel ways for expanding access to transformative therapies. Understand the financial underpinnings of investment decisions in the life sciences, including real-option approaches to investments, as... View Details

31 Aug 2007
Working Paper Summaries

Innovation through Global Collaboration: A New Source of Competitive Advantage

Keywords: by Alan MacCormack, Theodore Forbath, Peter Brooks & Patrick Kalaher

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

14 Feb 2017
First Look

First Look at New Research: February 14

https://www.hbs.edu/faculty/Pages/item.aspx?num=52096 2016 Financial Market History: Reflections on the Past for Investors Today The Origins of High-Tech Venture Investing in America By: Nicholas, Tom Abstract—The United States has View Details

Keywords: Sean Silverthorne

January 1990 (Revised August 1992)
Case

R&D Race

Two firms are engaged in a race to develop a new process. Various strategic aspects of the race are analyzed. View Details

Keywords: Competition; Product Development

Find at Harvard

March 2019
Case

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli and David Lane

DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details

15 Oct 2013
First Look

First Look: October 15

Publications August 2013 Economic Development and Cultural Change The Costs of Favoritism: Is Politically-Driven Aid Less Effective?" By: Dreher, Axel, Stephan Klasen, James Raymond Vreeland, and Eric Werker Abstract—As is now well... View Details

Keywords: Sean Silverthorne

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

Psychology and Financial Fragility By: Gennaioli, Nicola, and Andrei Shleifer Abstract—The collapse of Lehman Brothers in September 2008 caught markets and regulators by surprise. Although the government rushed to rescue other View Details

Keywords: Dina Gerdeman

January 2014 (Revised January 2017)
Case

Nivea (A)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar

The case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand... View Details

Keywords: Innovation; Innovation Management; Crowdsourcing; Big Data; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Social and Collaborative Networks; Collaborative Innovation and Invention; Analytics and Data Science; Consumer Products Industry; Consumer Products Industry

August 1993 (Revised August 2002)
Exercise

Work Methods Design Exercise

Teams of students receive identical product design specifications, a sample unit of the product, and a series of assignment questions that entail time and motion studies, which they must both understand and perform before class discussion. In class, teams explain how... View Details

Keywords: Resource Allocation; Product Development

Career Coach

Cathy Hutchinson

Prufrock Pictures (Film & TV production company based at CastleRock Entertainment/Warner Bros.) - Development Executive; RealNetworks, Inc. - Product Manager View Details

Keywords: Entertainment / Media; Sports; Telecommunications; Technology

July 2022 (Revised August 2022)
Case

Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category

By: Ayelet Israeli and Anne V. Wilson

Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details

Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States