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(4,311)
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Show Results For
- All HBS Web
(4,311)
- People (7)
- News (1,015)
- Research (2,199)
- Events (57)
- Multimedia (96)
- Faculty Publications (1,749)
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
- January 2014 (Revised May 2015)
- Case
Open English
By: Jeffrey J. Bussgang and Lisa Mazzanti
Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level.... View Details
Keywords: Technology Strategy; Product Management; Startup; Online Learning; Digital Platforms; Entrepreneurship; Business Startups; Technology Industry; Miami; Venezuela
Bussgang, Jeffrey J., and Lisa Mazzanti. "Open English." Harvard Business School Case 814-020, January 2014. (Revised May 2015.)
- Web
IT Strategy: IT Modernization Drives Academic Library Innovation | Information Technology
the vanguard of academic library innovation, linked data experimentation, semantic data modeling, and digital product development through new, cutting-edge technology and processes. The current architecture needs to be redesigned to... View Details
- Web
Strategic Plan | Information Technology
who make a difference in the world. Underpinning our mission, vision, and priorities is a set of strategic initiatives that will help us ensure a cutting-edge digital and technology landscape. The strategic plan was developed in close... View Details
- 01 Jun 2006
- News
Bridging the Success Gap
Navarro Six years ago, Diego (“James”) Navarro (MBA ’89) completed what he calls “a 25-year apprenticeship,” though others might call it a successful career in the high-tech industry. But for Navarro, it was only training for the work he’s doing now as the founder and... View Details
- Web
Credits – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections
HBS Home HBS Index Contact Us Site Credits Curator: Melissa Banta Website Design and production: Alex Taylor, Big Ring Design Production management: Jon Sallade, Melissa Burton and Sara Grant, Web and Intranet Services Digital... View Details
- Web
DEC - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Library Visionary, Innovator, Educator A ccording to business journalist Udayan Gupta, "[ARD] was an attempt to design a tool that would finance business development, especially in the unchartered waters of high technology–without government involvement." 40 In 1957,... View Details
- 24 Dec 2014
- News
Helping businesses understand consumers
Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their consumers into everything they do. (Published December 2014) View Details
- Web
The Worker - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
Production The Worker Chapter Introduction Chapter Images The Audience Bibliography The Worker: The Human Factor Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email: histcollref@hbs.edu © President... View Details
- Web
The Message - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
Chapter Images The Product The Production The Worker The Audience Bibliography The Message: Confidence in Corporate America Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email: histcollref@hbs.edu ©... View Details
- 01 Mar 2010
- News
Cyberposium 15
Last November’s Cyberposium, titled “Navigating the Digital Storm,” marked the fifteenth anniversary of what many call the premier on-campus tech gathering in the United States. Organized by the HBS student-run TechMedia Club, the event... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
of Varanasi, India; and the ruins of Sukhothai, Thailand. The Engaged Leader: A Strategy for Your Digital Transformation by Charlene Li (MBA 1993) (Wharton Digital Press) Technology has revolutionized the... View Details
- Web
Site Credits - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
Big Ring Design Production management: Ben Dubrovsky and Sarah Jane Gilbert, Baker Library Information Products Digital Photography: Julia Featheringill and Mary Kocol, Imaging Services, Harvard College Library Exhibit Design: Chris... View Details
- Web
Raffaella Sadun | Working Knowledge
School’s Project on Managing the Future of Work and co-PI of the Digital Reskilling Lab. Her research focuses on managerial and organizational drivers of productivity and growth in corporations and the public sector. She co-founded... View Details
- 19 Jan 2024
- News
Blockchain for Good
After immigrating to the United Kingdom in the late 1960s to escape the Nigeria-Biafra civil war, Stella Dyer (MBA 1994) and her family lived in public housing and had very little money. “But we still had more than our friends and relatives back home,” she recalls. “My... View Details
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Battery Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Electronics Industry; Food and Beverage Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- November–December 2021
- Article
Does Gender Matter? The Effect of Management Responses on Reviewing Behavior
By: Davide Proserpio, Isamar Troncoso and Francesca Valsesia
We study the effect of management responses on the reviewing behavior of self-identified female and male reviewers. Using data from Tripadvisor, we show that after hotels begin to respond to reviews, the probability that a negative review comes from a self-identified... View Details
Keywords: Word Of Mouth; Online Reviews; Management Responses; E-commerce; Gender; Prejudice and Bias; Digital Platforms; Customers
Proserpio, Davide, Isamar Troncoso, and Francesca Valsesia. "Does Gender Matter? The Effect of Management Responses on Reviewing Behavior." Marketing Science 40, no. 6 (November–December 2021): 1199–1213.
- February 2019
- Case
Halliday's OASIS
By: Scott Duke Kominers and Nicole Tempest Keller
Wade Watts has won control of the OASIS – a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform’s potentially negative externalities. View Details
Keywords: Managing Markets; Corporate Responsibility; Virtual Reality; Digital Platforms; Management; Corporate Social Responsibility and Impact; Social Media; United States
Kominers, Scott Duke, and Nicole Tempest Keller. "Halliday's OASIS." Harvard Business School Case 819-106, February 2019.
- 01 Jun 2017
- News
In My Humble Opinion: Jen Wong (MBA 2004)
When Jen Wong (MBA 2004) joined Time Inc. as president of digital operations in 2016, the internet cheered. With stints at AOL and PopSugar, Wong was a respected veteran of the young digital media industry,... View Details
Keywords: April White
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
August and reports about 3 million unique visitors a month. As president of The Blaze, Morgan will focus on establishing the site as a premier digital network serving the loyal audience Beck has built around his three-hour daily radio... View Details