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  • July–August 2020
  • Article

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

By: Lingling Zhang and Doug J. Chung
The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details
Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation
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  • 2013
  • Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Keywords: Internet and the Web; Digital Marketing
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  • 2013
  • Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp
Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details
Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Consumer Products Industry; Food and Beverage Industry
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  • 11 Jun 2019
  • Book

These Aren't Beach Books, but Managers Should Read Them Anyway

A Good Place to Start Driving Digital StrategySunil Gupta explores how traditional businesses can make the leap into the digital age. American Capitalism: New HistoriesHistorians are taking a new look at... View Details
Keywords: by Sean Silverthorne
  • 29 Dec 2019
  • Research & Ideas

Read Our Most Popular Research Stories of 2019

plans for future workforce makeup and training, and its search for opportunities from digital infrastructure and automation. What’s Really Disrupting Business? It’s Not Technology Technology doesn't drive disruption—customers do. The... View Details
Keywords: by Sean Silverthorne
  • Profile

Aspa Lekka

"I started knowing nothing," she says. But she went above and beyond the call of duty, completing extra work to advance her skills. "I managed to build a number of models for digital marketing – it gave me deep knowledge of... View Details
Keywords: Consulting

    Harold V. Haverty

    Haverty achieved over 5 consecutive years of 25%+ return on equity ratios and double digit revenue growth. He is credited with diversifying Deluxe – expanding into electronic funds processing from off-line check printing. Haverty was... View Details
    Keywords: Finance
    • Web

    Railroads and the Transformation of Capitalism | Harvard Business School

    HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction Exhibit Railroads: The Transformation of Capitalism Research... View Details
    • April 2018
    • Supplement

    Flipkart (B): The Ongoing Battle for India's E-Commerce Market

    By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
    In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports... View Details
    Keywords: Digital Platforms; Internet and the Web; Competition; Retail Industry; India
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    • March 2018 (Revised October 2019)
    • Supplement

    ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (B)

    By: Feng Zhu, Weiru Chen and Shirley Sun
    Supplements the (A) case. View Details
    Keywords: Outsourcing; Disintermediation; Digital Platforms; Information Technology; Problems and Challenges; Global Strategy; Information Technology Industry; China
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    • June 2005
    • Case

    CarMax

    By: Rajiv Lal and David Kiron
    Carmax is the largest multi-market used car dealer in the U.S., and has no format-to-format competitor in the $375 billion used car market. CarMax is trying to do what some analysts believed to be impossible: sell used cars profitably on a national scale, and at the... View Details
    Keywords: Profit; Brands and Branding; Digital Platforms; Segmentation; Auto Industry
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    • 19 Aug 2024
    • News

    Quantum Leap

    only is he trying to make this breakthrough technology accessible, but he’s also competing against the likes of IBM and Google for market share. The story, “Quantum Leap” appears in our June issue and is written by contributor Alexander Gelfand. It is read here by Ted... View Details
    • 01 Dec 2020
    • News

    A New Approach to Contact Tracing

    and strict quarantine measures, drawing on the city-state’s previous experience with pandemics, including SARS, H1N1, MERS, and Zika. Then in March 2020, Singapore deployed the world’s first Bluetooth-based contact-tracing system, TraceTogether, a new View Details
    Keywords: Jennifer Gillespie; Government
    • Web

    Credits – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

    HBS Home HBS Index Contact Us Site Credits Curator: Melissa Banta Website Design and production: Alex Taylor, Big Ring Design Production management: Jon Sallade, Melissa Burton and Sara Grant, Web and Intranet Services Digital... View Details
    • Web

    The Human Factor: Introducing the Industrial Life Photograph Collection at Baker Library

    the Baker Library Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email: histcollref@hbs.edu © President and Fellows of Harvard College View Details
    • Web

    Site Credits - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

    Big Ring Design Production management: Ben Dubrovsky and Sarah Jane Gilbert, Baker Library Information Products Digital Photography: Julia Featheringill and Mary Kocol, Imaging Services, Harvard College Library Exhibit Design: Chris... View Details
    • Jun 07 2017
    • Testimonial

    Taking on New Experiences and Challenges

    • 01 Jun 2017
    • News

    Drawing on the Crowd for Innovative Problem-Solving

    problem-solving challenges. “I became a professor to understand why communities, like those that create open-source software, were innovating. It did not correlate with my intuition about the best ways to incentivize innovation and organize people,” says Lakhani, who... View Details
    • Web

    Core Body of Knowledge - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections

    The Competition McKim, Mead & White The Campus Emerges Concrete Symbols The Dedication Building the Campus Research Links Bibliography Archival Collections Digital Resources Site Credits Core Body of Knowledge “I have reached the... View Details
    • 01 Dec 2020
    • News

    Invest in the New Abnormal

    in the current environment has resulted in volatility in purchases and productivity, resulting in a net economic crisis that has not been witnessed by anyone alive today.” To engage customers in this new abnormal, Deshpandé offers the following principles. Grow your... View Details