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May 2020
Article

Sales Leadership During and After the Crisis

By: Frank V. Cespedes

Because customer acquisition and retention are the lifeblood of a for-profit enterprise, sales activities establish foundational conditions for a business. In turn, sales managers’ responsibilities in a crisis extend beyond keeping the lights on. Their leadership makes... View Details

Keywords: Sales; Leadership; Health Pandemics; Crisis Management

February 2000 (Revised May 2001)
Case

BET.com

By: Thomas R. Eisenmann and Pauline M Fischer

Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details

Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States

Matthew C. Weinzierl

Matt Weinzierl is Senior Associate Dean and Chair of the MBA Program at Harvard Business School, where he is the Joseph and Jacqueline Elbling Professor of Business Administration in the Business, Government, and the International Economy Unit, and a Research... View Details

Keywords: aerospace

August 1995 (Revised December 2006)
Case

Stonehaven, Inc.

By: H. Kent Bowen and Ramchandran Jaikumar

Stonehaven is a disguised version of a shoe factory located in Central Europe that must respond quickly to mix and volume changes for the U.S.-based company. Shoemaking involves several distinctly different processes, which must be designed and managed in a way to give... View Details

Keywords: Operations; Business Processes; Performance Capacity; Change Management; Design; Consumer Products Industry; Europe; United States

Linda A. Hill

Linda A. Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School and Faculty Chair of the Leadership Initiative. Hill is regarded as one of the top experts on leadership and innovation. Hill is... View Details

Research Summary

Overview

Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details

March 2022
Teaching Note

Sustainable Product Management at Solvay

By: George Serafeim

This teaching note is designed to be used in conjunction with the case “Sustainable Product Management at Solvay,” HBS No.120-081 and its related products to help faculty deepen students’ comprehension of business issues and energize classroom discussion. View Details

March 2008
Article

What Have We Learned from Market Design?

By: Alvin E. Roth

This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, marketplaces have to provide thickness, i.e. they need to attract a large enough proportion of the potential participants in... View Details

Keywords: Risk Management; Market Design; Market Participation; Market Transactions; Failure; Safety

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August 1994
Background Note

Note on Entering Foreign Markets: Opportunities for Smaller U.S. Companies

By: Norman A. Berg and James Weber

Designed specifically for the smaller U.S.-based company; provides a brief overview of the various means by which such companies can enter foreign markets and the sources of information and assistance, principally on exporting, available to them. View Details

Keywords: Trade; Information; Management; Market Entry and Exit; Distribution; United States

June 2014 (Revised January 2017)
Supplement

YAAS's Service Center (C)

By: Brian Hall and Sara del Nido

This case is about a compensation change at an automotive service company in the Middle East. The case allows investigation and analysis of many issues related to compensation design and human resource management, and even change management. The focus of the case is... View Details

Keywords: Compensation; Emotions; Values; Human Resources; Labor; Negotiation; Organizations; Social Psychology; Value Creation; Motivation and Incentives; Auto Industry; Service Industry; Kuwait; Middle East

January 2006 (Revised April 2006)
Case

Capitalism and Democracy in a New World

By: Bruce R. Scott, Sarah Potvin and Alison Adams

Focuses on the formulation of the Northwestern Ordinance as the core of a development strategy for capitalism and democracy in the United States. A precursor to the Constitution, the Northwestern Ordinance was based on the New England Model to achieve a broad and... View Details

Keywords: Equality and Inequality; Economic Systems; Income; Laws and Statutes; Government and Politics; Growth and Development Strategy; Power and Influence; United States

January 1993 (Revised July 2003)
Case

Texas High-Speed Rail Corporation

By: Timothy A. Luehrman

The finance director of the Texas High-Speed Rail Corp. (THSRC) is considering modifications to the financing program designed to support the development, construction, and operations of THSRC's planned high-speed rail system. The current plan achieves many objectives,... View Details

Keywords: Private Sector; Financial Strategy; Financing and Loans; Taxation; Management Analysis, Tools, and Techniques; Strategic Planning; Valuation; Rail Industry; Texas

November 2001 (Revised January 2002)
Case

Monster.com: Success Beyond the Bubble

In 2001, Monster.com was an Internet site that, among other things, connected individuals seeking jobs with organizations wanting to hire. Its substitutes included help wanted classified advertising in newspapers. Monster was one of the few Internet companies that had... View Details

Keywords: Internet and the Web; Business Growth and Maturation; Service Operations; Service Delivery; Price Bubble; Growth and Development Strategy; Employment Industry

25 Jan 2016
Working Paper Summaries

Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment

Keywords: by Benjamin G. Edelman, Michael Luca & Daniel Svirsky; Tourism; Travel; Technology

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

not less. In their new book, Greater Good: How Good Marketing Makes for Better Democracy, the authors argue that the core benefits of marketing align closely with the requirements View Details

Keywords: by Sean Silverthorne

October 1976 (Revised June 2008)
Case

Chemalite, Inc.

A chemical engineer who has set up a company to manufacture and market one of his inventions is trying to prepare his state of the corporation report. This case is designed to serve as a vehicle to introduce students to basic bookkeeping and accounting functions. View Details

Keywords: Financial Reporting; Financial Statements; Business Startups; Valuation; Chemical Industry

February 2021
Supplement

HNA Group: Global Excellence with Chinese Characteristics (C)

By: William C. Kirby, Billy Chan and John P. McHugh

July 2017 was supposed to be a triumphant month for HNA Group. The latest Fortune Global 500 list showed the company had again skyrocketed in its ranking to no. 170, an improvement of over 200 positions from the year prior. Yet earlier that same July, the mysterious... View Details

Keywords: Conglomerate; Airline Industry; Coronavirus; Financial Risk; Debt; Bankruptcy; Global Strategy; Restructuring; Health Pandemics; Financial Markets; Organizational Change and Adaptation; Financial Condition; Globalized Firms and Management; Business and Government Relations; Air Transportation Industry; Financial Services Industry; China

2025
Working Paper

Corporate Actions as Moral Issues

By: Zwetelina Iliewa, Elisabeth Kempf and Oliver Spalt

We examine nonpecuniary preferences across a broad set of corporate actions using a representative sample of the U.S. population. Our core findings, based on large-scale online surveys, are that (i) self-reported nonpecuniary concerns are large both for stock market... View Details

Keywords: Public Opinion; Corporate Social Responsibility and Impact; Moral Sensibility

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June 2016
Case

Alnylam: Building a Biotechnology Powerhouse

By: Kevin Schulman

Alnylam is an early stage biomedical technology focused on commercial development of a novel technology platform, siRNA. This technology offered promise to treat rare genetic disorders that could not be treated with other technologies. Alnlyam's development entailed... View Details

Keywords: Technological Innovation; Commercialization; Health Disorders; Intellectual Property; Biotechnology Industry

June 2008
Supplement

Kit Hinrichs at Pentagram (B)

By: Linda A. Hill and Emily Stecker

This case focuses on Kit Hindrichs, a 65 year-old partner at Pentagram, a privately-owned multidisciplinary design firm. One of the world's most prestigious design firms, Pentagram was founded by five designers from different disciplines in London in the 1970s. By... View Details

Keywords: Business Offices; Design; Managerial Roles; Private Ownership; Business and Shareholder Relations; Partners and Partnerships; Equality and Inequality; London; San Francisco; New York (state, US)

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