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Show Results For
- All HBS Web
(3,612)
- People (15)
- News (949)
- Research (2,110)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
- 09 Jun 2003
- Research & Ideas
The Challenge of the Multi-site Nonprofit
donor list and money raised? Is it the affiliate that actually raises the funds, or the national organization that provides the overall brand and direction? Are affiliates... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2013
- News
Len Schlesinger Returns
Limited Brands, I had to transition from a knockoff design and speed-sourcing model to building brands and coming to grips with what that meant to our portfolio of businesses.... View Details
- Career Coach
Laurie Matthews
Whether working with clients on their own leadership development or focusing on navigating a particular career juncture, Laurie helps her clients crack their own codes to figure out how to make the most of their professional and life... View Details
- 08 Jul 2014
- First Look
First Look: July 8
power comes a new challenge: people now expect companies to understand what type of relationships they want and to respond appropriately-they want firms to hold up their end of the bargain. Unfortunately, many View Details
Keywords: Carmen Nobel
- 01 Mar 2023
- News
Case Study: Power Nappy
to landfill waste. What’s worse, each of the 27 million diapers that are tossed every year will take four or five centuries to decompose, due to their petroleum-based materials. Between the lack of performance in the sustainable brands... View Details
- 01 Mar 2006
- News
Faculty Books
operations covering widely recognized brands including Lipton, Hellmann’s, Birds Eye, Ben & Jerry’s, Dove, Sunsilk, and Pond’s. Taking advantage of full access to corporate archives View Details
- 11 Jun 2018
- Blog Post
Reimagining Fashion For The Good Of All
Zalando is a fairly unknown brand in the U.S., but the leading online fashion platform in Europe. Growing at a yearly rate of +20%, it was founded 10 years ago and it currently has more than 15,000 employees... View Details
Keywords: Consumer Products / Retail
- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their View Details
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
my foreign assests and resources be protected? Are Global Brands Effective? Why Global Brands Work Japanese automakers create single products and... View Details
- 29 May 2017
- Blog Post
The Diverse Community at HBS
Before I came to HBS, I worked at Disney in a consumer insights role with the Corporate Brand Development and Studio Marketing teams. Tracking evolving consumer behaviors in entertainment was part of my job... View Details
Henry P. Crowell
Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell... View Details
Keywords: Food & Tobacco
- 06 Jul 2015
- News
Lights! Camera... Market!
an increased awareness of and preference for the brand immediately following the release and premiere of the film at both the 2013 Toronto International Film Festival View Details
- March 2025
- Teaching Note
Kering Eyewear
By: Rohit Deshpandé and Nicole Zelazko
This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
- July 2011
- Teaching Note
Shanghai Diligence Law Firm (TN)
By: Robert G. Eccles and Penelope Rossano
Teaching Note for 409065. View Details
- 17 Oct 2006
- First Look
First Look: October 17, 2006
20,000 employees operating in 138 countries, Lenovo needed a global marketing and branding strategy to extend its global reach. This meant determining what Lenovo stood for and... View Details
Keywords: Sean Silverthorne
- 01 Mar 2023
- News
Elevator Pitch: Spread the Wealth
Australian brand Maggie Beer. Building on a $5 million early fundraise, Upstreet has opened a funding round to build its share rewards program and begin expansion into the United States View Details
- 01 Nov 2013
- News
T-Mobile's Wacky Plan to Trash the Wireless Business Model
- 01 Jun 2014
- News
A Look at Olook
July 2011, after a year-and-a-half at McKinsey and about six months as the cofounder of Dafiti, which he calls a "Zappos clone"—a kind of Brazilian knockoff of the famous American online shoe seller. Olook sells its own View Details
- 13 Sep 2011
- First Look
First Look: September 13
brands, Brita, Burt's Bees, and Green Works. These brands had fared differently over the past three years, and each presents multiple courses of action heading into 2011.... View Details
Keywords: Sean Silverthorne
- 31 Aug 2010
- First Look
First Look: August 31
and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and... View Details
Keywords: Sean Silverthorne