Publications

May 2022
Case

From GOP to NFT: Anthony Scaramucci and the Launch of Flatter NFT

By: Lauren Cohen, Richard Ryffel and Grace Headinger

Anthony Scaramucci, Managing Director of SkyBridge Capital, considered whether he should officially greenlight the launch of SkyBridge’s own NFT platform — Flatter NFT. He had led the investment firm to push first into Bitcoin and then Ethereum to make SkyBridge a... View Details

2009
Working Paper

Policy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes

By: Katherine L Milkman, Mary Carol Mazza, Lisa L. Shu, Chia-Jung Tsay and Max H. Bazerman

Policies that would create net benefits for society but would also involve costs frequently lack the necessary support to be enacted because losses loom larger than gains psychologically. To reduce this harmful consequence of loss aversion, we propose a new type of... View Details

Keywords: Decision Making; Cost vs Benefits; Policy; Government Legislation; Outcome or Result; Welfare

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Program

Driving Nonprofit Performance and Innovation—Virtual

industries, and countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Chief executive officers, presidents,... View Details

09 May 2011
Research & Ideas

Moving From Bean Counter to Game Changer

Buried in the middle layers of many organizations resides a strata of highly skilled experts, from HR managers to risk evaluators, whose collective wisdom and experience could prove invaluable in informing strategic decisions at the... View Details

Keywords: by Kim Girard; Banking

June 2019
Case

Rachael Ray: Cooking Up a Brand

By: Boris Groysberg, Robin Abrahams and Kerry Herman

Rachael Ray built a remarkable career and brand, first as a cooking personality, and then as a lifestyle maven. This case explores her early career, decisions taken along the way, and the successes she achieved in publishing, television and as a spokesperson. As her... View Details

Keywords: Personal Development and Career; Decision Choices and Conditions; Brands and Branding; Entrepreneurship

2011
Article

Top Executives Need Feedback: Here's How They Can Get It

By: Robert Steven Kaplan

As executives become more senior, they are less likely to receive constructive feedback on their performance or their strategy. To get it, they should call on their junior colleagues. The problem: subordinates don't want to offend the boss. Therefore, as executives... View Details

Keywords: Performance; Strategy; Networks; Decisions; Management Teams

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15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

for marketers is to make such interventions short, memorable, and motivational—as when Metro Trains in Melbourne, Victoria, successfully launched a viral ad campaign on railway safety called “Dumb ways to die.” 4. Get concrete. People... View Details

Keywords: by Rachel Layne; Transportation; Auto

May 2022
Case

What's Next

By: Richard S. Ruback and Royce Yudkoff

Is there a typical long-term career path for people who become entrepreneurs through acquisition? What choices do searchers and investors make subsequent to their first search? The former searchers profiled here identified five common longer-term career paths and... View Details

Keywords: Personal Development and Career; Entrepreneurship; Investment Portfolio; Decision Making; Financial Services Industry

July 2025
Case

Greenwood Online: A Fin-Tech Service for Culture and Community (A)

By: James Riley and Bernal Cortés

In 2020, Ryan Glover and Paul Judge launched Greenwood, a fintech startup designed to counter systemic racial discrimination in the American banking ecosystem by offering accessible financial services tailored to Black and Brown communities, but available to all.... View Details

Keywords: Purpose; Identity; Cultural Branding; Impression Management; Organization Behavior; Strategic Alignment; Start-up; Mission and Purpose; Decisions; Marketing Strategy; Organizational Structure; Banking Industry; United States

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

coauthor of the new book Build the Life You Want: The Art and Science of Getting Happier, for an intimate, powerful conversation that touches on: the mistake people make in thinking that money, power, and fame will bring them happiness;... View Details

Keywords: by HBS Staff

12 Oct 2021
News

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

August 2004
Article

Capital Controls, Risk and Liberalization Cycles

By: Laura Alfaro and Fabio Kanczuk

The paper presents an overlapping-generations model where agents vote on whether to open or close the economy to international capital flows. Political decisions are shaped by the risk over capital and labor returns. In an open economy, the capitalists (old) completely... View Details

Keywords: Business Cycles; Development Economics; Voting; Risk and Uncertainty; Cash Flow; Saving; Investment; Economy; Wages

March 2008 (Revised August 2009)
Case

Linden Lab: Opening Second Life

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld

In early 2008, managers in Linden Lab, creator of the virtual world Second Life, faced decisions about the company's strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had achieved... View Details

Keywords: Business Growth and Maturation; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Open Source Distribution; Partners and Partnerships; Software

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05 Jul 2006
Working Paper Summaries

Effects of Task Difficulty on Use of Advice

Keywords: by Francesca Gino & Don A. Moore; Consulting

22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

Setting the right sales targets for employees is a difficult balancing act, with long-term consequences on growth and morale. Setting a target too low, making it easily achievable, might cause an an employee to not put in the effort.... View Details

Keywords: by Michael Blanding

April 2006
Module Note

Asset Allocation: A Half-Course Module Note

By: Luis M. Viceira

Provides an overview of the main ideas and structure of a 15-session module on long-term asset allocation designed for MBA graduate students and investment professionals. This module is taught as part of a full-length, 30-session elective class on investment management... View Details

Keywords: Asset Management; Investment; Decisions; Management; Management Analysis, Tools, and Techniques; Teaching; Theory

2018
Working Paper

Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne

We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details

Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption

SSRN

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July 2009 (Revised January 2012)
Case

Risk Management at Wellfleet Bank: All That Glitters Is Not Gold

By: Anette Mikes

This case motivates a debate on the role of staff functions, such as risk management: what does it mean for them to be independent, and at the same time, to partner the business lines? The case describes the risk assessment process in the corporate banking arm of... View Details

Keywords: Decision Choices and Conditions; Judgments; Credit; Banks and Banking; Governance Controls; Risk Management; Mathematical Methods