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Show Results For
- All HBS Web
(4,291)
- People (13)
- News (896)
- Research (2,506)
- Events (13)
- Multimedia (6)
- Faculty Publications (1,443)
- May 2006 (Revised July 2007)
- Case
Creating Meaning for the Customer: The Case of GMACI
Excellence in exploiting customer information and leveraging its affiliation to the GM group are among the strategic options that GMAC Insurance CEO Gary Kusumi is considering. GMAC Insurance, the wholly-owned auto insurance subsidiary of General Motors, formed through... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Knowledge Use and Leverage; Strategy; Auto Industry; Insurance Industry
Martinez-Jerez, Francisco de Asis, Nathan Mangum, and Joshua Bellin. "Creating Meaning for the Customer: The Case of GMACI." Harvard Business School Case 106-073, May 2006. (Revised July 2007.)
- October 2004 (Revised March 2005)
- Case
Citizens Bank
By: Rajiv Lal and Arar Han
In November 2004, Larry Fish, chairman of Citizens Bank, is wondering about the challenges posed by the latest and largest acquisition in the history of the bank. Fish has always believed that the success of Citizens thus far was facilitated by the credo he introduced... View Details
Keywords: Acquisition; Change Management; Customer Focus and Relationships; Employees; Leading Change; Performance Effectiveness; Banking Industry
Lal, Rajiv, and Arar Han. "Citizens Bank." Harvard Business School Case 505-034, October 2004. (Revised March 2005.)
- Web
Building and Sustaining a Successful Enterprise - Intensive - Course Catalog
HBS Course Catalog Building and Sustaining a Successful Enterprise - Intensive Course Number 1507 Baker Foundation Professor of Management Practice Willy Shih Spring; Q3; 1.5 credits 14 sessions Paper This short version of BSSE will View Details
- Profile
Tiffany Niver
technology and pushing forward the envelope and innovation in consumer-facing technology businesses. I also think that HBS makes us think about our broader legacy and the ways we will push forward issues and agendas outside of our careers. Personally, I look forward to... View Details
- Web
Olivia Staffon Archives | Social Enterprise
of utilizing business practices for land management issues. Scouring... INITIATIVES focus on societal challenges that are too complex for any one discipline or industry to solve alone. View Details
- Student-Faculty-Profile
Michelle Shell & Ryan Buell
Research focus Michelle: Ryan and I are both interested in deeply understanding what happens when customers interact with an organization’s operating system. Insights about customer behavior can influence a company to operate differently... View Details
- September 2020 (Revised July 2022)
- Teaching Note
Algorithmic Bias in Marketing
By: Ayelet Israeli and Eva Ascarza
Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and... View Details
- June 2001 (Revised October 2001)
- Case
Netonomy
A new software product enables wireless telcos to offer a self-service customer service solution, lowering costs and improving service levels. Discusses the definition of good self-service. Examines how the company should prioritize its growth opportunities and what... View Details
Keywords: Internet and the Web; Service Delivery; Applications and Software; Globalization; Customer Focus and Relationships; Growth and Development Strategy; Information Technology Industry; Service Industry
Hallowell, Roger H., and Helen E Clement. "Netonomy." Harvard Business School Case 801-462, June 2001. (Revised October 2001.)
- August 2022
- Teaching Note
BTS & ARMY
By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
- February 2008 (Revised December 2011)
- Case
Weber Shandwick: The Client Relationship Leader Program
By: Robert G. Eccles and Kerry Herman
In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details
Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry
Eccles, Robert G., and Kerry Herman. "Weber Shandwick: The Client Relationship Leader Program." Harvard Business School Case 408-077, February 2008. (Revised December 2011.)
- 29 May 2013
- Research & Ideas
Faculty Symposium Showcases Breadth of Research
financial industry and those who regulate it, there are strong but conflicting viewpoints about the impact of private equity buyouts of public firms, especially in the wake of the recent global financial crisis. Some critics focus on the... View Details
- Career Coach
Martha Tassinari
development, from self-assessment to networking to negotiation to professional development, with a particular focus on marketing oneself effectively (resume, LinkedIn, bio, pitch and interviewing) and navigating the network-based search.... View Details
- 13 Oct 2020
- Blog Post
Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part
around issues of racism in the US and make long-term change. The team transformed the Anti-Racism Fund GoFundMe project into a nonprofit organization, ARF, and then set off to make that organization the best it could be. The Future of ARF The main View Details
- 21 Apr 2011
- Research & Ideas
Searching for Better Practices in Social Investing
philanthropy and a search for 'give us better practices,' " said Nancy Roob, president and CEO of the Edna McConnell Clark Foundation (EMCF). Joining her on the panel were Matt Bannick (HBS MBA 1993), managing partner of Omidyar... View Details
- 16 Jun 2023
- Blog Post
The HBS Climate Rising Podcast Reaches 50 (Episodes)
organizations, and everything in between. They also hoped the podcast’s focus on managers would enable faculty and students at HBS and beyond to discover new insights, research ideas, and business... View Details
- February 2022
- Teaching Note
AptDeco: Circular Economy Furniture Marketplace
By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
- 01 Mar 2008
- News
Negotiating with Wal-Mart
Wal-Mart, the world’s largest retailer, sold $315.6 billion worth of goods in 2006. With its single-minded focus on “EDLP” (everyday low prices) and the power to make or break suppliers, a partnership with Wal-Mart is either the Holy... View Details
- Web
Challenges and Opportunities in the Restaurant Industry - Course Catalog
consumer interaction, the restaurant industry has been lightly studied academically. And yet its entrepreneurial and management learnings have broad application beyond restaurants. Sited within General Management, this course explores... View Details
- 2002
- Chapter
Use the Balanced Scorecard to Partner with Strategic Constituents: Employees, Customers, Suppliers, and Communities
By: Robert S. Kaplan and David P. Norton
Keywords: Balanced Scorecard; Employee Relationship Management; Customer Relationship Management; Business and Community Relations; Business and Stakeholder Relations
Kaplan, Robert S., and David P. Norton. "Use the Balanced Scorecard to Partner with Strategic Constituents: Employees, Customers, Suppliers, and Communities." Chap. 2 in Partnering: The New Face of Leadership, edited by Larraine Segil, Marshall Goldsmith, and James Belasco, 9–33. New York: AMACOM, 2002.
- 04 Oct 2024
- In Practice
Research-Based Advice for the Seasonally Overwhelmed and Schedule Challenged
aside time to focus that can help restore work-life balance. Joseph Fuller: Make time for ‘deep work’ at the office and home People have struggled to balance the demands of work and their personal lives since the emergence of organized... View Details
Keywords: by Rachel Layne