Publications

Find at Harvard

November 2021 (Revised March 2022)
Case

AppHarvest: Rebuilding the Appalachian Economy Through Agriculture

By: Joshua Lev Krieger, William R. Kerr and Christian Godwin

In 2021, AppHarvest completed construction of a 60-acre indoor farming facility, one of the world’s largest, recorded its first sales, and went public in a multi-billion dollar IPO. Described as “a force of nature,” Jonathan Webb founded the company to bring jobs back... View Details

Keywords: Agricultural; Entrepreneur; Business Startups; Development Economics; Sales; Goals and Objectives; Going Public; Growth Management; Buildings and Facilities; Agriculture and Agribusiness Industry; North America

June 2019
Teaching Note

Zebra Medical Vision

By: Shane Greenstein and Sarah Gulick

Teaching note is meant to accompany Zebra Medical Vision case, which offers a look at a company’s decisions as a small startup competing with other startups and major technology companies. It also demonstrates the challenges faced by a machine learning company working... View Details

Keywords: Business Startups; Science-Based Business; Applications and Software; Patents; Cross-Cultural and Cross-Border Issues; Health Care and Treatment; Health Industry; Medical Devices and Supplies Industry; Technology Industry; Israel

December 2014
Supplement

Interview with Anders Byriel and Mads Nygård: Kvadrat

By: Boris Groysberg and Sarah L. Abbott

Anders Byriel, CEO of the family-owned Danish textiles company, Kvadrat, and Mads Nygård, SVP of Strategy & Organization at Kvadrat, discuss the challenges and opportunities faced by the company. They elaborate on areas covered in the case including: 1.) Asia; 2.) Soft... View Details

Keywords: General Management; Organization Behavior; Strategy; Performance Management; Leadership; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Human Resources; Manufacturing Industry; Denmark

October 2006 (Revised January 2009)
Case

Vitreon Corporation: The Hyalite Project

By: Roy D. Shapiro

Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative, and there are deep disagreements about what is wrong and how to... View Details

Keywords: Leadership; Production; Organizational Culture; Performance Productivity; Groups and Teams; Conflict Management; Manufacturing Industry

March 2005 (Revised August 2019)
Case

Cisco Systems: Managing the Go-to-Market Evolution

By: V. Kasturi Rangan

With the collapse of the dot-com market and related shrinkage in the high-tech industry, Cisco took a dip in its sales and profits in 2001. Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new... View Details

Keywords: Change Management; Design; Business Cycles; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Market Entry and Exit; Business Strategy

November 2004 (Revised April 2009)
Case

Launching the New MINI

By: Douglas B. Holt and John A. Quelch

Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details

Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States

April 1991
Background Note

Implementing Change: Note

Highlights the challenges of implementing major change in an organization. It first describes the common pitfalls so that implementors will be "forewarned." Next, it characterizes the guidelines for successful implementation as the "ten commandments", while offering a... View Details

Keywords: Business or Company Management; Change Management

26 Jun 2015
News

New Wine, New Bottle

16 Jun 2012
News

Trying to be creative in a 'Dilbert' world

01 May 2013
News

Apple’s Ive Seen Risking iOS 7 Delay on Software Overhaul

28 Aug 2011
News

Who will be Silicon Valley's next Steve Jobs?

16 Nov 2020
Research & Ideas

Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.

The strained presidential transition facing President-elect Joe Biden probably rings true for many CEOs and other business leaders stepping into new positions of power. We asked Rosabeth Moss Kanter, an expert on leadership and change, to discuss challenges confronting... View Details

Keywords: by Sean Silverthorne

27 Jun 2018
News

L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet

01 Sep 2016
News

Behind the Apple Tax Situation, an Unprecedented Financial Policy

13 Oct 2016
Video

The Crash and the Fix of Healthcare.gov

05 Feb 2025
Blog Post

Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019)

Armed with the frameworks and values I had developed, I began tackling challenges with renewed confidence. Complex issues felt more manageable, and I found myself approaching problems with a more strategic and holistic lens. My career has... View Details

Keywords: All Industries

March 2025 (Revised March 2025)
Case

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small

Tim Leiweke reviewed how his development group and partners had completely rebuilt an aging Seattle landmark into the world’s greenest arena, carrying the visible name Climate Pledge Arena. It had attracted a new National Hockey League franchise, the Kraken, and... View Details

Keywords: Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Seattle