Publications

01 Mar 2016
First Look

March 1, 2016

2016 Boston: Self-published An Easy Introduction to Financial Accounting: A Self-Study Guide By: Narayanan, V.G. Abstract—This book is a self-study guide written for someone who wishes to teach themselves basic financial accounting. It is based on a course by the same... View Details

Keywords: Sean Silverthorne

September 2009 (Revised December 2009)
Supplement

The Future of Iraq Project (B)

By: Noel Maurer and Sogomon Tarontsi

The first round of bidding on the rights to develop Iraq's oil field did not go as planned. All the bidding groups wanted to charge a fee per barrel that the Iraqi government considered too high. As a result, the Iraqi government conducted the auction a second time,... View Details

Keywords: Non-Renewable Energy; Foreign Direct Investment; Contracts; Auctions; Business and Government Relations; Energy Industry; Iraq

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

Program

Preparing to Be a Corporate Director

equip you with critical tools and insights that will enhance your readiness for corporate board service and enable you to make a lasting contribution at the highest level of an organization. Key Benefits This board-readiness program... View Details

03 Dec 2008
What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

governments to influence choices in ways that encourage choosers to make decisions in their best interest. They call it "libertarian paternalism." This involves utilizing "nudges" such as... View Details

Keywords: by Jim Heskett

27 Jun 2013
Working Paper Summaries

Social Norms Versus Social Responsibility: Punishing Transgressions Under Conflicting Obligations

Keywords: by Francesca Gino, Celia Moore & Lamar Pierce

14 Jan 2014
First Look

First Look: January 14

http://hbr.org/2014/01/can-a-strong-culture-be-too-strong/ar/1 January 2014 MIT Sloan Management Review Strategic Decisions for Multisided Platforms By: Hagiu, Andrei Abstract—Multisided platforms such as... View Details

Keywords: Sean Silverthorne

09 May 2012
Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

its stores. But, obviously, it didn't make money from movies sitting on the shelves; it was only when a customer rented a movie that Blockbuster made anything. It therefore needed to get the customer to watch the movie quickly, and then... View Details

December 2019
Case

Steemit: A New Social Media?

By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman

This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

to friends. The case is about the marketers' decisions regarding what to do with these films: They could put them on DVDs, or run them in movie theaters before feature films, or do any number of other things. Q: What's the takeaway from... View Details

Keywords: by Garry Emmons; Service

15 Jul 2021
News

How Acknowledging Your Employees Emotions Builds Trust

Program

Authentic Leader Development

Summary Companies need to be developing leaders who exhibit high standards of integrity, take responsibility for their actions, and make decisions based on enduring principles rather than short-term... View Details

22 May 2007
Working Paper Summaries

The Speed of New Ideas: Trust, Institutions and the Diffusion of New Products

Keywords: by Felix Oberholzer-Gee & Joel Waldfogel

December 2021
Case

Green Monday

By: José B. Alvarez, Billy Chan and Dawn H. Lau

This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Social Enterprise; Entrepreneurship; Business Startups; Business Model; Mission and Purpose; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Hong Kong; China; Asia

In 1886, the Pennsylvania Supreme Court struck down a law that prohibited employers from paying wages in company store scrip and mandated monthly wage payments. The court held that the legislature could not pre-scribe mandatory wage contracts for legally competent... View Details

21 Mar 2011
Research & Ideas

Are We Thinking Too Little, or Too Much?

you've done something the same way for 10 years, it might be time to reconsider.” "Academics traditionally have taken two different approaches to decision-making," says Norton, who teaches in the Marketing Unit. "One view is that people often View Details

Keywords: by Carmen Nobel

June 2019 (Revised February 2020)
Case

Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)

By: Tsedal Neeley, Paul Leonardi and Michael Norris

Eric Hawkins, director of engineering at AppFolio—a digital technology firm that offered cloud-based business software to small and medium sized companies—was shocked by an unusual request from his senior leadership team. Could Hawkins and one of his agile teams build... View Details

Keywords: Values; Agile; Vision; Corporate Culture; Leadership; Values and Beliefs; Organizational Culture; Decision Choices and Conditions; Digital Transformation; Technology Industry; United States; California

30 Mar 2015
Research & Ideas

Managing the Family Business: Preparing to Sell

mechanisms (forums for discussions and decisions, plus rules, policies, and agreements) to help the family make decisions and keep family members informed, united, and hopefully committed to future... View Details

Keywords: by Jonathan Pellegrin; Food & Beverage; Retail

March 2001 (Revised August 2001)
Exercise

Ginny's Restaurant: An Introduction to Capital Investment Valuation

An individual is considering the development of a new restaurant. To make the decision, she uses NPV analysis to determine whether she should undertake the investment, and, if so, the optimal size of the investment. View Details

Keywords: Valuation; Decision Making; Business Startups