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Show Results For
- All HBS Web
(4,209)
- People (5)
- News (810)
- Research (2,678)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,850)
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- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
people buy and read books. Steve Jobs and Apple were similarly influential in the sale and distribution of music through iPod and iTunes. Successful leaders possess the ability to understand the impact of the context on their business and... View Details
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
had tremendous implications, some of which we see here. In exchange for these cool games and services, users have to give up their data and I’m not sure consumers always appreciate the extent to which their data is collected and is already available for View Details
- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
expensive process of selling and marketing to schools, said Kim, whereby every sale is done in person. Kalliarekos commented on the massive confusion about the industry in general. "Is there an education industry?" he asked,... View Details
- 01 May 2000
- What Do You Think?
Can You Hard-Wire Performance?
technicians, was legendary. Xerox hard-wired its success to results achieved for customers. Then the lure of improved cash flow combined with competitors' practices led to the decision to encourage machine purchases by users. Within a short period of time, View Details
Keywords: by James Heskett
- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
aligned. It was what we call in the book "forging strategic identity." Sometimes, usually with startups, this is done at the beginning of the CEO's tenure. In other instances this way of thinking develops over time. This process is often accompanied by divestment and... View Details
Keywords: by Martha Lagace
- 21 Dec 2010
- First Look
First Look: December 21
the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over as CEO in 2004 the chain was closing restaurants and suffering declining same-store sales and declining customer satisfaction. But in 2010, even... View Details
- 08 Jun 2010
- First Look
First Look: June 8
to accomplish the following: mine your sales data to identify "homerun" products you're missing; reinvent your forecasting and pricing strategies; build end-to-end agility into your supply chain; establish incentives that align... View Details
Keywords: Martha Lagace
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
competitors can help grow the market for your products and services, thereby boosting your sales at a time when, with the U.S. slowdown entering its third year, new revenue is exceedingly hard to find. Moreover, the presence of a... View Details
Keywords: by David Stauffer
- 07 Apr 2003
- Research & Ideas
XTV: Xerox’s Attempted Recovery From “Fumbling the Future”
its critics within Xerox. One senior research manager felt that Documentum had "stolen" some of PARC's best work. He believed that much of Documentum's success had been achieved through sales to Xerox's top corporate accounts by... View Details
Keywords: by Henry Chesbrough
- 30 Jan 2007
- First Look
First Look: January 30, 2007
should be designed to fit the corporate strategy. Although the results are capable of alternative interpretations, analysis provides no support for the view that "lean and mean" headquarters lead to better performance. Asset Fire View Details
Keywords: Martha Lagace
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
going to hurt you a lot more, and you're going to lose the trust of the public. It's hurt Volkswagen sales tremendously. If you're not upfront about these issues, it's going to hurt you greatly. General Motors is a good example of one... View Details
Keywords: Re: Liangzong Ma
- 14 Jan 2014
- First Look
First Look: January 14
and square," was a central component of the new strategy. The scheme initially had three pricing tiers and eliminated typical sales promotions in an attempt to simplify the shopping experience for consumers, thus moving J.C. Penney... View Details
Keywords: Sean Silverthorne
- 10 Apr 2012
- First Look
First Look: April 10
market's growth that is the primary driver of profit margins and sales growth. A few retailers have succeeded in going global by developing strategies that apply four retail-specific rules for globalization. Rule 1: The home market is the... View Details
Keywords: Carmen Nobel
- 13 Sep 2011
- First Look
First Look: September 13
Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random coefficient) FSL model predicts that... View Details
Keywords: Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
European economic integration slackened in the 1960s. National markets for goods, most services, and labor were not being integrated because they were not really being liberalized. The exception to this rule was financial services, one of which—the View Details
Keywords: Martha Lagace
- 25 Sep 2007
- First Look
First Look: September 25, 2007
It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a slowdown in growth as sales per-square-meter have declined. The company is now... View Details
Keywords: Martha Lagace
- 08 Jul 2013
- Research & Ideas
Everything Must Go: A Strategy for Store Liquidation
inventory. Three weeks into the liquidation event, they used the latest sales information to generate a transfer schedule for approximately $20 million of inventory, resulting in an estimated profit increase of over 2.5 percent of the... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, editor of Wired magazine, argues that the sudden availability of niche offerings more closely tailored to their tastes will lure consumers away from homogenized hits. The "tail" of... View Details
Keywords: Martha Lagace
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 17 Jun 2014
- First Look
First Look: June 17
quickly to execute the strategy. The firm has committed $1b in investment, building out a new software center in California and a commercial sales function at headquarters to deploy the new products and services. Purchase this case: View Details
Keywords: Sean Silverthorne