Publications

02 Mar 2015
Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

day, 7 days a week and is available from one's own home without a trip. While Amazon has been compared to Walmart, it's probably most apt to compare Amazon to category killers. Amazon's sales are only a fraction of Walmart's, but like... View Details

Keywords: Re: Rajiv Lal; Retail

September 2009 (Revised May 2019)
Case

The London 2012 Olympic Games

By: John T. Gourville and Marco Bertini

It's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize... View Details

Keywords: Pricing; Customer Satisfaction; Price; Strategy; Profit; Revenue; Sales; Sports Industry; London

August 1983 (Revised May 1985)
Case

Jamestown Co.

By: Benson P. Shapiro and Edward J. Hoff

In May 1983 Ms. Katherine O'Brien, vice president of marketing, was deciding whether Jamestown should discontinue the use of independent representatives in favor of a direct company salesforce. Jamestown sold informal stoneware dinnerware through department and gift... View Details

Keywords: Decision Making; Leadership Style; Marketing Channels; Salesforce Management

27 Aug 2018
Sharpening Your Skills

Guts, Gall, and Good Luck: What It Takes To Be An Entrepreneur

become staples of our modern country and economy: beauty products, national sales forces, and corporate social responsibility. Who Owns Space? Entrepreneurs like Elon Musk and Jeff Bezos are tapping into their vast personal wealth to make... View Details

Keywords: by Sean Silverthorne

01 Sep 2015
News

Is the Auction House of the Future Online?

online-only model requires limited physical infrastructure, allowing Paddle8 to expedite sales and charge a commission of 8 to 15 percent, well below some auction houses’ 20 to 25 percent commissions. For Julka, it’s the sharing economy... View Details

Keywords: April White; Wu-Tang Clan

01 Sep 2010
News

Faculty Books

offerings, and fatter profit margins. Featuring case studies from around the world, this book shows how to mine sales data to identify “home-run” products, reinvent forecasting and pricing strategies, and extract maximum value from... View Details

Keywords: Retail Trade; Water Transportation; Transportation

10 Mar 2021
News

Vision: A Unicorn Evolves

product sped up the process of creating and following up on sales pitches, which resulted in 10 times more meetings for GroupTalent’s two sales reps, Medina says. But the influx of interest overwhelmed the... View Details

Keywords: April White; entrepreneurship; technology; startups; leadership

March, 2023
Article

Linking Value and Price

By: Frank V. Cespedes

Keywords: Customer Value and Value Chain; Price; Salesforce Management

Read Now

July 2020
Article

Reframing Value in a Crisis

By: Frank V. Cespedes and David Hoffeld

Reframing is the process of moving buyers from their current perspective(s) to one that motivates a different response. The current crisis makes this capability more important than ever. View Details

Keywords: Sales; Customers; Perspective; Value; Change; Health Pandemics

Read Now

August 2008 (Revised April 2012)
Case

Real Property Negotiation Game (A): Seller Case, Raleigh Commons

By: Arthur I Segel and John H. Vogel, Jr.

The Real Property Negotiation Game simulates the experience negotiating the sale, purchase, or financing of a property. The class competes as either a lender, buyer, or one of two groups of sellers, Raleigh, North Carolina and Las Vegas, Nevada. This is the seller... View Details

Keywords: Price; Negotiation; Property; Sales; Financing and Loans; Real Estate Industry; Raleigh

August 2008 (Revised April 2012)
Supplement

Real Property Negotiation Game (B): Seller, Las Vegas Pines

By: Arthur I Segel and John H. Vogel, Jr.

The Real Property Negotiation Game simulates the experience negotiating the sale, purchase, or financing of a property. The class competes as either a lender, buyer, or one of two groups of sellers, Raleigh, North Carolina and Las Vegas, Nevada. The seller case, Las... View Details

Keywords: Negotiation; Property; Price; Sales; Financing and Loans; Real Estate Industry; Las Vegas

29 May 2012
First Look

First Look: May 29

Publication:Stanford Social Innovation Review (summer 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ssireview.org/articles/entry/in_search_of_the_hybrid_ideal Coordinating Marketing and Sales in B2B... View Details

Keywords: Sean Silverthorne

20 Dec 2016
First Look

December 20, 2016

https://cb.hbsp.harvard.edu/cbmp/product/217004-PDF-ENG Harvard Business School Case 817-041 ZenRecruit: Sales Coaching and Performance Reviews Amara Kaggwa leads the small but rapidly expanding sales team... View Details

Keywords: Carmen Nobel

03 Sep 2009
What Do You Think?

Are Retention Bonuses Worth the Investment?

a tool . The problem is not the tool, but the user if the company were better run, you wouldn't need to bribe people to stay (but) there are times when the retention bonus is appropriate, such as when a company is for sale ." Rajat... View Details

Keywords: by Jim Heskett

01 Jun 2010
News

Admit It: You’re in Denial

marketing produced the legendary Model T, which put America on wheels and made Ford a business titan. More than 15 million Model T autos were sold in the two decades after its introduction in 1908. But something happened. By 1927, Model T View Details

Keywords: Richard S. Tedlow; Colleges, Universities, and Professional Schools; Educational Services; News, Library, Internet, and Other Services; Information; Management

December 2010 (Revised June 2011)
Case

Back to the Future: Redeveloping Unilever House

By: A. Eugene Kohn, Arthur I Segel and Andrew Pierson Terris

Steve Williams, General Counsel of Unilever PIc, has two key decisions to make prior to commencing construction on the redevelopment of Unilever House - the company's London corporate headquarters. The purpose of the redevelopment is to reinvigorate the corporate... View Details

Keywords: Organizational Culture; Leasing; Sales; Restructuring; Leading Change; Financing and Loans; Decisions; Business Headquarters; Design; Projects; London