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  • 09 Sep 2009
  • First Look

First Look: September 9

Course MaterialsAirbus A380—Turbulence Ahead Harvard Business School Case 609-041 Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond View Details
Keywords: Martha Lagace
  • January 1985 (Revised June 1993)
  • Case

Turner Construction Co.

By: Frank V. Cespedes
In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account... View Details
Keywords: Organizational Structure; Projects; Market Entry and Exit; Integration; Contracts; Marketing Strategy; Sales; Business or Company Management; Business Offices; Geographic Location; Construction Industry
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  • September 2001 (Revised October 2002)
  • Case

Virgin Group, The: Filling in the Value Gap

By: Frances X. Frei, Hanna Rodriguez-Farrar and Corey B. Hajim
Chronicles the successes and failures of the Virgin Group. By examining these examples, students discover attributes of Virgin's overall service concept, which, at its core, competes on quality rather than on price. Students are challenged to consider how Virgin might... View Details
Keywords: Quality; Competition; Price; Business Conglomerates; Service Operations; Service Delivery; Market Entry and Exit
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  • 02 Jun 2003
  • Research & Ideas

Stuck in Gear: Why Managers Don’t Act

at coping with industry change is not just due to such commonly cited barriers as insufficient resources, he says. "Managers get trapped by success, a condition that I call active inertia, or management's tendency View Details
Keywords: by Martha Lagace
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

Abstract Two sets of studies illustrate the comparative nature of disclosure behavior. The first set investigates how divulgence is affected by signals about others' readiness to divulge. Study 1A shows a "herding" effect, such... View Details
Keywords: Sean Silverthorne
  • 30 Nov 2009
  • Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

the findings suggest that music buyers evaluate bundles in other ways. Consumers respond more favorably to a bundle if its items are more consistent in their appeal. That is, bundles that are highly uneven... View Details
Keywords: by Sean Silverthorne; Music
  • 06 Dec 2016
  • First Look

December 6, 2016

uncertainty into the consumer's relative product valuations since she is unable to observe the entire catalog of products that the retailer will sell that season. Rationally acting consumers may respond... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2010
  • Research & Ideas

Rocket Science Retailing: A Practical Guide

understand customers and their needs deeply. Develop the ability to respond to this understanding with better-tailored assortments, replenishment of the hits, and timely... View Details
Keywords: by Martha Lagace; Retail; Auto
  • 28 Mar 2017
  • First Look

First Look at New Research, March 28

value-added products like yogurt. The entry of large multi-brand retailers like Walmart and Carrefour in the Indian market threatens to squeeze Amul's margins and undermine its low-cost distribution network.... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2015
  • Research & Ideas

How New BofA Executives Learn its ’Deep Smarts’

unwritten rules and possible challenges to expect in the new role. For example, one unwritten norm critical for a successful entry into the organization is the need to build... View Details
Keywords: Re: Dorothy A. Leonard; Banking
  • 22 Sep 2003
  • Research & Ideas

When Protestors Knock at Your Door

a productive way for a company to respond? Spar: To be targeted is to be chosen by an NGO (or group of NGOs) for specific attack. When this occurs, NGOs use a range of tactics,... View Details
Keywords: by Cynthia Churchwell
  • April 2010 (Revised March 2011)
  • Supplement

Google in China (B)

By: John A. Quelch
In a January 2010 public statement, Google threatened to stop censoring its search results on its Google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details
Keywords: Cross-Cultural and Cross-Border Issues; Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China
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  • 20 May 2019
  • Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details
Keywords: by Michael Blanding
  • 02 Sep 2008
  • First Look

First Look: September 3, 2008

the paper: http://www.hbs.edu/research/facpubs/workingpapers/papers0809.html#wp09-018 Responding to Public and Private Politics: Corporate Disclosure of Climate Change Strategies Authors:Erin M.Reid, Michael... View Details
Keywords: Sean Silverthorne
  • 26 Nov 2013
  • First Look

First Look: November 26

find significant evidence for the idea that barriers to entry induce persistence in lobbying. The existence of these costs is further confirmed in studying how firms responded... View Details
Keywords: Sean Silverthorne
  • 06 Nov 2000
  • Research & Ideas

The Determinants of Corporate Venture Capital Success

plagued earlier corporate ventures. The agreement made clear that the XTV partners had the flexibility to respond rapidly to investment opportunities, something that... View Details
Keywords: by Paul Gompers & Josh Lerner
  • October 1990 (Revised November 1992)
  • Case

Ceramics Process Systems Corp. (A)

By: Clayton M. Christensen
A small ceramics company started by a group of MIT professors struggles with some basic technology strategy issues. A plan to take "one commercializable step" at a time in order to get a foothold in the market goes awry because of incompatibility between the company's... View Details
Keywords: Business Startups; Technology; Problems and Challenges; Market Entry and Exit; Innovation Strategy; Technological Innovation; Research and Development; Production; Manufacturing Industry; Cambridge
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  • November 1997
  • Case

Microsoft Goes Online: MSN 1996

By: David B. Yoffie
Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World... View Details
Keywords: Cost Management; Growth and Development; Market Entry and Exit; Strategy; Competitive Advantage; Web; Information Technology Industry
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  • 17 Sep 2013
  • First Look

First Look: September 17

the correct classification of churners and non-churners. Profit from targeting a customer depends on not only a customer's propensity to churn, but also on her spend or value, her probability of responding... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

https://cb.hbsp.harvard.edu/cbmp/product/518042-PDF-ENG Harvard Business School Case 618-017 Marriott International: The Next 90 Years The case examines how Marriott should respond to the potential threats... View Details
Keywords: Sean Silverthorne