Marketing Planning - Publications - Faculty & Research

01 Oct 1996
News

Leading In a New Era

have today's senior executives, trained in the days when the pyramidal organization and domestic markets held sway, made the transition to a global, technology-driven economy? For three 1971 classmates and corporate leaders, Donald J.... View Details

Keywords: Nancy O. Perry

03 Jul 2012
Research & Ideas

HBS Faculty on Supreme Court Health Care Ruling

ensuring the health of their employees and their families by demanding more aggressive requirements from their health plans or they must work directly with large health systems. At this stage in our nation's history we face a clear... View Details

Keywords: Re: Multiple Faculty; Health

07 Sep 2021
News

September 2021 Alumni Books

loving and engaged parents we want to be, and remain true to ourselves in the process. Whether you’re planning a family, pushing for promotion during your kids’ teenage years, or at any phase in between, Workparent provides all the advice... View Details

Keywords: Margie Kelley

01 Sep 2016
News

Alumni and Faculty Books for September 2016

set in 1972, involves a Pakistani professor, a CIA spy, an American businessman, and India’s secret development of an atomic bomb. Related events include the KGB’s influence on Prime Minister Indira Gandhi’s government and Pakistan’s plan... View Details

01 Jun 2012
News

Around the World

People like me who were born in places like India and came here to study didn’t plan to go home.” What a difference a few decades have made. Tectonic shifts in geopolitics and business have profoundly reshaped thinking about management... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

20 Aug 2001
Research & Ideas

Making an Ally of Uncle Sam

experts have deemed this approach inadequate. As Pankaj Ghemawat notes: The emphasis on folding non-market considerations into the analysis of market relationships tends to focus on the effects of non-market variables . . . at the expense... View Details

Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar

03 Oct 2006
First Look

First Look: October 3, 2006

is compelling. Active hedge fund managers who aim their sights directly at alpha generation are a much better deal, as are passive index funds that secure market exposure or beta at a cheap cost (and, perhaps, a small subset of low-fee,... View Details

Keywords: Sean Silverthorne

01 Dec 2007
News

The Wise Men

Harvard College because I planned to return home to run the family business, a small chain of seed and feed operations in the Red River Valley, in North Dakota and Minnesota. But John Black, who taught agricultural economics at Harvard,... View Details

Keywords: Garry Emmons;Julia Hanna

10 Mar 2015
News

Women in Tech: Breaking the Digital Ceiling

coincided with both the rise of the home computer, marketed mainly as a toy for boys, and the rise of the male tech geek. This stereotype of a so-called brogrammer played an important role in the development of the now male-dominated tech... View Details

Keywords: April White

20 Nov 2012
First Look

First Look: November 20

PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details

Keywords: Sean Silverthorne

March 2021
Case

Founders Factory

By: Jeffrey F. Rayport and James Barnett

In January 2020, Founders Factory (FF) Executive Chairman Brent Hoberman and CEO Henry Lane Fox were considering FF’s expansion strategy. FF operated as a venture capital (VC) fund built around an accelerator and incubator, and organized around sectors within... View Details

Citation

Educators

Purchase

19 May 2016
Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

said. Crowdsourcing isn’t exactly new. Lakhani, who is the Principal Investigator of the Crowd Innovation Lab and NASA Tournament Lab at the Harvard Institute for Quantitative Social Science, pointed out that the HBS campus was actually designed through a contest in... View Details

Keywords: by Dina Gerdeman & Carmen Nobel

10 Jan 2005
Research & Ideas

The Knowledge Coach

when they were days away from going broke. Rekhi bailed them out with $200,000—but he contributed more than cash. He helped them decide how to focus the company, and Exodus reached a peak market capitalization of just under $30 billion in... View Details

Keywords: by Dorothy Leonard & Walter Swap

01 Jun 2022
News

Empowering Entrepreneurially Minded Students

settle into the new Science and Engineering Complex, which is right across the street from the Harvard Innovation Labs and adjacent to Harvard’s planned Enterprise Research Campus, the future home of company labs, startups, and venture... View Details

Keywords: Jennifer Gillespie

01 Mar 2012
News

Competitiveness at Risk

successfully in global markets while also supporting high and rising living standards for Americans. America is not more competitive if businesses succeed by paying lower wages. Actually, the need to cut wages reflects a lack of... View Details

Keywords: Roger Thompson; Educational Support Services; Educational Services

22 Sep 2021
Blog Post

Student Spotlight: Jesse Lou (MBA 2022) – Working to Change the Food System

important next step for us is finding strong product market fit – among all the different capabilities we can engineer within our microalgae, which ones are most important? And to whom is it important? If you’re reading this and have... View Details

01 Dec 2020
News

Well Matched

Serena Ventures, a fund backed by Williams with an emphasis on startups that make diverse leadership and inclusivity a priority. Rapaport manages a portfolio of close to 60 early-stage investments focused on companies in the health, lifestyle, and fintech sectors. To... View Details

Keywords: Julia Hanna; venture capital; diversity; inclusion; tennis; leadership; women; Finance

01 Dec 2008
News

Lesson from the Fall

both the movement of capital markets and gains in the price of competitors’ stock can provide executives with unearned windfalls for uncompetitive performance and promote unwarranted overconfidence. Awarding stock grants without... View Details

Keywords: Malcolm S. Salter; Oil and Gas Extraction; Mining; Electric Power Generation, Transmission, Distribution; Utilities

28 May 2019
News

Alumni Achievement Awards 2019

walked into a dorm full of girls shooting down the banisters in bare feet and ripped jeans.” Just do it: “I’ve found that there’s never a perfect path to achieving our vision. We’re always torn between planning and doing. It’s in... View Details

01 Jun 2009
News

Inside the Partnership

the 1929 stock market crash revealed disastrous investments made by his superiors, Weinberg, who became head of the firm in 1930, worked tirelessly throughout the Great Depression and World War II to keep the firm alive. At the same time,... View Details

Keywords: Garry Emmons

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