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  • 13 Jun 2011
  • HBS Case

Mobile Banking for the Unbanked

bank accounts at all—they wanted effective ways to send money home to their families. The case's key lesson is the importance of meeting the real needs of your target audience, not the needs as you perceive them, says professor V. Kasturi "Kash" Rangan, who... View Details
Keywords: by Carmen Nobel; Banking; Communications; Telecommunications
  • 06 Jul 2016
  • What Do You Think?

How Do We Pay for the Costs of Globalization?

of backlash fostered by a long period of neglect of globalization’s effect on labor markets worldwide. Globalization takes many forms: common markets; free flows of workers including refugees and migrants; and multinational organizations... View Details
Keywords: by James L. Heskett; Manufacturing
  • 26 Jun 2013
  • News

How a Trivial Pursuit Became a Significant Case

resources beyond his current control to pull the project together. He successfully raced to get TV Guide's TV Game distributed to both high-end and discount retailers (priced accordingly) in time for Christmas 1984—and just ahead of View Details
Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Miscellaneous Store Retailers; Retail Trade
  • 11 Apr 2024
  • News

Mission Control

market was far from welcoming. His dream would, once again, have to be deferred. Instead, Platzer applied his quantitative background at a hedge fund and in other investment management roles. In 2009, though, while at an event at NASA... View Details
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

development of entrepreneurial regions and industries. But these efforts are challenging. Governments cannot dictate how a venture market will evolve, and "top-down" efforts are likely to be unsuccessful. The same common flaws... View Details
Keywords: Martha Lagace
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

that attempts to maximize profits. This stage takes into account costs as well as firm's objectives and constraints (e.g., minimum market share requirement). Over the last several decades, marketing View Details
Keywords: Martha Lagace
  • January 2008
  • Background Note

Index Options

By: Joshua Coval and Erik Stafford
The goal of this simulation is to understand the patterns in index option prices that are not predicted by the Black-Scholes model. In particular, the simulation focuses on two properties of options prices. First, at-the-money implied volatilities from index options... View Details
Keywords: Volatility; Stock Options; Investment; Price; Profit; Risk Management; Mathematical Methods
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  • 16 Apr 2020
  • Research & Ideas

Has COVID-19 Broken the Global Value Chain?

Administration at Harvard Business School and a Faculty Research Associate at the National Bureau of Economic Research. Faia is a professor at Goethe University Frankfurt and a Research Fellow at the Center... View Details
Keywords: by Sean Silverthorne
  • Web

Serving the Public Interest Through Competition: British Railroads - Railroads and the Transformation of Capitalism | Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The Pre-Industrial Era The First... View Details
  • Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
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  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

necessitate that professionals from different functions work together on development projects to create the highest-quality product in the shortest time. Understanding the conditions that facilitate teamwork has been a pursuit of View Details
Keywords: Martha Lagace
  • 23 Mar 2010
  • First Look

First Look: March 23

pharmacovigilance in the present era of large-scale pharmaceutical use for chronic conditions. Crossing Boundaries to Investigate Problems in the Field: An Approach to Useful Research Author: Amy C. Edmondson Publication: In Doing View Details
Keywords: Martha Lagace
  • 18 Nov 2008
  • First Look

First Look: November 18, 2008

Author:Deepak Malhotra Abstract Prior research has found mixed evidence for the long-theorized link between religiosity and pro-social behavior. To help overcome this divergence, we hypothesize that pro-social behavior is linked not to... View Details
Keywords: Martha Lagace
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

votes receive relatively little media attention yet may foster investor risk perceptions. This research presents a multifaceted view of activists and their tactics and suggests that this approach in examining activists and their tactics... View Details
Keywords: Sean Silverthorne
  • 2015
  • Chapter

Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior

By: Hilke Plassmann and Uma R. Karmarkar
The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is useful to integrate the "black box" of the consumer's brain into consumer psychology. To reach this goal, we first briefly outline several... View Details
Keywords: Consumer Behavior; Cognition and Thinking
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  • 22 Aug 2022
  • Research & Ideas

Can Amazon Remake Health Care?

Investors and market watchers noted Amazon’s less-than-stellar forays into health care, while privacy advocates raised concerns about Amazon’s access to patient medical data. Still others have voiced hopes Amazon will bring much-needed... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Health
  • 21 Aug 2019
  • Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

CEOs are communicators. Studies show that CEOs spend 85 percent of their time in communication-related activities, including speeches, meetings, and phone calls with people both inside and outside the firm. Now, new research using machine... View Details
Keywords: by Michael Blanding
  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

The researchers also monitored whether customers closed their accounts during that time. The data helped researchers compare the loyalty and profit potential of customers who received each View Details
Keywords: by Danielle Kost
  • Research Summary

Overview

The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details
  • 06 Sep 2022
  • Blog Post

Student Spotlight: Summer Internships in Business & Environment

Chrissy's role prior to HBS was Marketing at BrightFarms. Grace Keliher (MBA 2023, Section I), Summer Internship: Summer Consultant, Climate & Sustainability practice, at Boston Consulting Group Climate change is the defining... View Details