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  • All HBS Web  (4,666)
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  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

planning by judgments about the fit between creative strategy and different types of media. Not surprisingly, we found price sensitivity to be relatively weak at this stage." The second step, however,... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 02 Apr 2010
  • What Do You Think?

Why Are Fewer and Fewer U.S. Employees Satisfied With Their Jobs?

Summing Up Are there too many "hostages" in the work force? Before turning to responses to this month's column, let me note that this marks the tenth anniversary of "What Do You Think?" I want to thank all View Details
Keywords: by Jim Heskett
  • 10 Apr 2019
  • HBS Case

How Entrepreneurs Can Turn Lead Into Gold

Entrepreneurs aren’t short on ideas for exciting new products or companies, but they are often short-sighted when it comes to finding ways to fund and build those projects. “There is a huge amount of discussion about how you come up with... View Details
Keywords: by Michael Blanding; Financial Services
  • 06 Oct 2014
  • Research & Ideas

Why Businesses Need a Language Strategy

language skills meet the demands of their work and that employees aren't over- or underestimated based on their language skills. Interestingly, language skills can seem abstract or amorphous. In reality, for most global work you only need... View Details
Keywords: Re: Tsedal Neeley
  • 02 Jul 2012
  • Research & Ideas

Why Good Deeds Invite Bad Publicity

Do companies with reputations for acting in socially responsible ways receive public goodwill when unpleasant news hits? The question of how much (or even if) corporate social responsibility (CSR) policies benefit companies beyond the... View Details
Keywords: by Michael Blanding; Energy
  • 18 Jun 2001
  • Research & Ideas

When In-House Research Isn’t Enough

the next—take their findings with them, providing the wherewithal for startups to hit the ground running. Finally, he said, knowledge in fields such as IT is no longer primarily within the bailiwick of... View Details
Keywords: by Jim Aisner
  • 22 Aug 2024
  • Research & Ideas

Reading the Financial Crisis Warning Signs: Credit Markets and the 'Red-Zone'

credit market dynamics—and investor behavior. HBS Working Knowledge spoke with Robin Greenwood, the George Gund Professor of Finance and Banking at Harvard Business School, about the role markets may play in... View Details
Keywords: by Rachel Layne; Banking
  • 06 Nov 2000
  • What Do You Think?

Succession at GE: What’s Next?

'change,'" and a working knowledge of "new" economics, in the opinion of Devdip Ganguli. Roberto Rodriguez added "global thinking" and... View Details
Keywords: by James Heskett
  • 10 Jan 2008
  • Sharpening Your Skills

Sharpening Your Skills: Operations Management

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: Can "lean" productions methods improve service industries? How can a... View Details
  • April 2025 (Revised April 2025)
  • Case

Techint: Strategic Choices for Community Impact

By: Lauren Cohen, Virak Prum, Kenneth Charman, Pedro Levindo and Mariana Cal
In early 2024 Erika Bienek, Chief Community Relations Officer at Techint, had to decide whether to invest in a new company-owned and operated technical school in Veracruz, Mexico, or invest instead in strengthening the city’s public education system. Techint, a global... View Details
Keywords: Technical Institutes; Community Relations; Social Impact; Argentina; Mexico; Brazil; Conglomerate; Stakeholder Management; Government And Business; Community Impact; Philanthropy; Business Conglomerates; Business Subsidiaries; Business Headquarters; Family Business; Decision Making; Private Sector; Public Sector; Education; Curriculum and Courses; Middle School Education; Secondary Education; Teaching; Training; Learning; Energy; Engineering; Construction; Values and Beliefs; Geography; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Government Legislation; Recruitment; Innovation and Invention; Disruptive Innovation; Knowledge; Resource Allocation; Industry Clusters; Infrastructure; Family Ownership; Philanthropy and Charitable Giving; Business and Community Relations; Business and Stakeholder Relations; Business and Government Relations; Creativity; Reputation; Social and Collaborative Networks; Civil Society or Community; Social Issues; Poverty; Strategy; Construction Industry; Education Industry; Energy Industry; Industrial Products Industry; Manufacturing Industry; Steel Industry; Europe; Italy; Latin America; North and Central America; Mexico; North America; United States; South America; Argentina; Buenos Aires; Brazil
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Cohen, Lauren, Virak Prum, Kenneth Charman, Pedro Levindo, and Mariana Cal. "Techint: Strategic Choices for Community Impact." Harvard Business School Case 825-058, April 2025. (Revised April 2025.)
  • 11 Apr 2018
  • Research & Ideas

Sexual Harassment: What Employers Should Do Now

chick” and said she performed surgery “like a girl.” Jurors ultimately awarded her $168 million, the largest judgment for a single victim of workplace harassment in United States history. Years later, sexual... View Details
Keywords: by Dina Gerdeman
  • 22 Sep 2003
  • Research & Ideas

When Protestors Knock at Your Door

As globalization trends increase, so does the ability of non-governmental organizations such as Greenpeace, Oxfam International, and the World Wildlife Fund to shape public and corporate policy on everything from human rights to labor... View Details
Keywords: by Cynthia Churchwell
  • 08 Dec 2015
  • Research & Ideas

You Won't Make It If You Fake It

salary. Had I tried to fake my leadership and knowledge of the appliance industry, I surely would have failed. In the research for Discover Your True North, we interviewed 170 leaders from 23 to 93 years... View Details
Keywords: by Bill George
  • 01 Oct 2024
  • Research & Ideas

How Politics Drives Business Decisions in a Polarized Nation

How Partisan Politics Play Out in American Boardrooms What the Rise of Far-Right Politics Says About the Economy in an Election Year Feedback or ideas to share? Email the Working Knowledge team at... View Details
Keywords: by Jay Fitzgerald
  • 17 Sep 2024
  • Research & Ideas

Advice for the New CEO: Talk to Your Employees Early and Often

CEOs have never had so many ways to communicate with their employees. But despite the availability of Slack, internal newsletters, and virtual town hall meetings, organizations can still go quiet. One of the... View Details
Keywords: by Ami Albernaz
  • 10 Jul 2000
  • Research & Ideas

IT Links for Boundaryless Companies

to succeed, he said: fragmented buyers and sellers ("If people have other ways to meet, it won't work."); an inefficient existing supply chain; and, most important, knowledge of the industry... View Details
Keywords: by Kenneth Liss
  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

Working Knowledge about these issues. Sean Silverthorne: The draft of your paper with Koleman Strumpf came out almost three months ago, and caused quite a stir both inside the entertainment industry and out.... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

screenwriters, their most immediate problem is how to get the access, how to get their ideas heard” “From the buyer’s point of view, evaluating an idea not only involves physical costs and the opportunity cost View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • 24 Apr 2006
  • Research & Ideas

Managing Alignment as a Process

like budgeting, should be part of the annual governance cycle. Whenever plans are changed at the enterprise or business unit level, executives likely need to realign the organization with the new direction. The alignment process, View Details
Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail
  • 01 Oct 2001
  • Research & Ideas

Five Questions for James Austin

In an email interview, Harvard Business School professor James Austin spoke with HBS Working Knowledge managing editor Carla Tishler about his work on collaboration and his ongoing research.Tishler: You talk about companies transitioning... View Details
Keywords: by Carla Tishler
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