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  • All HBS Web  (8,017)
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  • TeachingInterests

MBA Required Curriculum Marketing

Marketing

The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details

    “Managing for Organizational Integrity”: My Take After Three Decades

    This chapter revisits core ideas from my 1994 article “Managing for Organizational Integrity” and explores a critical issue not discussed in the article: the role of corporate boards. In the chapter, I first re-examine the article’s ideas about the origins of... View Details
    • Article

    Vungle Inc. Improves Monetization Using Big-Data Analytics

    By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer
    The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details
    Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement
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    De Reyck, Bert, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, and Andrew Kritzer. "Vungle Inc. Improves Monetization Using Big-Data Analytics." Interfaces 47, no. 5 (September–October 2017): 454–466.
    • March 2008 (Revised July 2011)
    • Supplement

    Cadbury Schweppes: Capturing Confectionery (D)

    By: David Collis, Toby Stuart and Troy Smith
    In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details
    Keywords: Food; Mergers and Acquisitions; Corporate Strategy
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    Collis, David, Toby Stuart, and Troy Smith. "Cadbury Schweppes: Capturing Confectionery (D)." Harvard Business School Supplement 708-491, March 2008. (Revised July 2011.)
    • December 2022 (Revised August 2023)
    • Case

    Circles.Life at a Crossroads of Growth

    By: Juan Alcácer and Adina Wong
    In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in... View Details
    Keywords: Business Model; Decisions; Technological Innovation; Applications and Software; Business Strategy; Telecommunications Industry; Singapore
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    Alcácer, Juan, and Adina Wong. "Circles.Life at a Crossroads of Growth." Harvard Business School Case 723-404, December 2022. (Revised August 2023.)
    • September 2014
    • Article

    Advancing Consumer Neuroscience

    By: Ale Smidts, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen and Carolyn Yoon
    In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We... View Details
    Keywords: Consumer Neuroscience; Neuroeconomics; Social Neuroscience; Genes; Machine Learning; Meta-analysis; Consumer Behavior; Decision Making; Science
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    Smidts, Ale, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen, and Carolyn Yoon. "Advancing Consumer Neuroscience." Marketing Letters 25, no. 3 (September 2014): 257–267.
    • June 2007 (Revised March 2011)
    • Case

    The CW: Launching a Television Network

    By: Anita Elberse and S. Mark Young
    In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details
    Keywords: Advertising; Customer Relationship Management; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Product Launch; Strategic Planning; Networks; Media and Broadcasting Industry
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    Elberse, Anita, and S. Mark Young. "The CW: Launching a Television Network." Harvard Business School Case 507-050, June 2007. (Revised March 2011.)
    • 19 Jun 2012
    • First Look

    First Look: June 19

    making complex decisions. Under some circumstances, unconscious thought improves decisions even more than conscious thought. Executive functioning depends on energy provided by glucose, View Details
    Keywords: Sean Silverthorne
    • July–August 2018
    • Article

    The Other Diversity Dividend

    By: Paul Gompers and Silpa Kovvali
    Researchers have struggled to establish a causal relationship between diversity and financial performance—especially at large companies, where decision rights and incentives can be murky, and the effects of any given choice can be tough to pin down. So the authors... View Details
    Keywords: Diversity; Decision Making; Finance; Performance Improvement; Venture Capital
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    Gompers, Paul, and Silpa Kovvali. "The Other Diversity Dividend." Harvard Business Review 96, no. 4 (July–August 2018): 72–77.
    • May 2011 (Revised March 2013)
    • Supplement

    Marshall & Gordon: Designing an Effective Compensation System (B)

    By: Heidi K. Gardner and Kerry Herman
    CEO Kelly Browne wrestles with the design and roll-out of a new compensation system to promote the collaboration necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service... View Details
    Keywords: Globalization; Executive Compensation; Management; Organizational Culture; Performance; Groups and Teams; Behavior; Corporate Strategy; System
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    Gardner, Heidi K., and Kerry Herman. "Marshall & Gordon: Designing an Effective Compensation System (B)." Harvard Business School Supplement 411-099, May 2011. (Revised March 2013.)
    • May 2008 (Revised March 2010)
    • Case

    Palm (A): The Debate on Licensing Palm's OS (1997)

    By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
    This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
    Keywords: Business Model; Debates; Decisions; Innovation and Invention; Product Launch; Production; Competition; Value Creation; Information Technology Industry
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    Casadesus-Masanell, Ramon, Kevin Boudreau, and Jordan Mitchell. "Palm (A): The Debate on Licensing Palm's OS (1997)." Harvard Business School Case 708-514, May 2008. (Revised March 2010.)
    • 2024
    • Chapter

    Managing for Organisational Integrity: My Take After Three Decades

    By: Lynn S. Paine
    This chapter revisits core ideas from my 1994 article “Managing for Organizational Integrity” and explores a critical issue not discussed in the article: the role of corporate boards. In the chapter, I first re-examine the article’s ideas about the origins of... View Details
    Keywords: Governing and Advisory Boards; Ethics; Corporate Governance
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    Paine, Lynn S. "Managing for Organisational Integrity: My Take After Three Decades." Chap. 2 in Research Handbook on Organisational Integrity, edited by Muel Kaptein, 8–23. Edward Elgar Publishing, 2024.
    • March 2016 (Revised April 2019)
    • Technical Note

    ESG Metrics: Reshaping Capitalism?

    By: George Serafeim
    In the past twenty-five years, the world had seen an exponential growth in the number of companies reporting environmental, social and governance (ESG) data. Investor interest in ESG data also grew rapidly. A growing belief that increasing levels of social inequality... View Details
    Keywords: Capitalism; Sustainability; Accountability; Corporate Social Responsibility; Responsibilities To Society; Environment; Social Impact Investment; ESG; Corporate Social Responsibility and Impact; Environmental Sustainability; Measurement and Metrics; Integrated Corporate Reporting; Corporate Accountability; Accounting; Economic Systems
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    Serafeim, George, and Jody Grewal. "ESG Metrics: Reshaping Capitalism?" Harvard Business School Technical Note 116-037, March 2016. (Revised April 2019.)
    • September 2008 (Revised May 2010)
    • Supplement

    GE's Imagination Breakthrough: The EVO Project

    By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
    This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details
    Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry
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    Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthrough: The EVO Project." Harvard Business School Video Supplement 909-801, September 2008. (Revised May 2010.)
    • Research Summary

    Overview

    By: Nien-he Hsieh
    Professor Hsieh’s research concerns ethical issues in business and the responsibilities of global business leaders. His work centers on the question of whether and how managers ought to be guided not only by considerations of economic efficiency, but also by values... View Details
    • 02 May 2019
    • Sharpening Your Skills

    How To Ask Better Questions

    Asking the right questions is the key to unlocking talent, opportunity, money, even second dates. Research shows asking follow-up questions improves your life and increases emotional intelligence. A Good Place to Start Asking Questions... View Details
    Keywords: by Kristen Senz
    • March 2008 (Revised July 2011)
    • Supplement

    Cadbury Schweppes: Capturing Confectionery (C)

    By: David Collis, Toby Stuart and Troy Smith
    In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details
    Keywords: Food; Mergers and Acquisitions; Corporate Strategy; Food and Beverage Industry
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    Collis, David, Toby Stuart, and Troy Smith. "Cadbury Schweppes: Capturing Confectionery (C)." Harvard Business School Supplement 708-455, March 2008. (Revised July 2011.)
    • October 2003
    • Case

    Storm King Mountain

    Describes the Colorado fire tragedy that resulted in 12 deaths. Examines leadership, decision making, and team dynamics in a high-stress, crisis situation. View Details
    Keywords: Leadership; Decision Making; Crisis Management; Colorado
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    Roberto, Michael, and Erika Ferlins. "Storm King Mountain." Harvard Business School Case 304-046, October 2003.
    • August 1981
    • Case

    West Point: The Cheating Incident (C)

    By: Leonard A. Schlesinger
    An outline of the Secretary of the Army's decision in the matter of the 1976 cheating scandal at West Point. View Details
    Keywords: Higher Education; Ethics; Judgments; Government Administration; Public Administration Industry; Education Industry
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    Schlesinger, Leonard A. "West Point: The Cheating Incident (C)." Harvard Business School Case 482-006, August 1981.
    • September 2019
    • Case

    Alicia Keys

    By: Boris Groysberg, Annelena Lobb and Sarah Mehta
    This case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys’s 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism,... View Details
    Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Personal Development and Career; Fine Arts Industry; Music Industry; United States
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    Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Alicia Keys." Harvard Business School Case 420-033, September 2019.
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