Global Marketing - Publications - Faculty & Research

02 Mar 2017
What Do You Think?

Is China About to Overtake the US for World Trade Leadership?

SUMMING UP: Does It Matter If China Assumes Global Trade Leadership? There are a variety of reasons why China is not a threat to the global trade leadership of the United States. They include demographic... View Details

Keywords: by James Heskett

30 Apr 2001
Research & Ideas

New Paths to Success in Asia

senior researcher in the Global Research Group who has been working recently with a number of faculty members to develop Asian-based cases for the School's curriculum. "There's one Chinese company, for example, that has established... View Details

Keywords: by Alejandro Reyes & Deborah Blagg

Responsibility of Business

and environmental and social sustainability in a global context. I was able to meet scholars involved in a broad spectrum of research domains; from emerging markets to corporate sustainability, which made it... View Details

02 Aug 2006
Research & Ideas

Investor Protection: The Czech Experience

costs of inefficient institutions more transparent; at the same time, globalization means that the foregone benefits are even greater in those markets that do not provide or enforce protections for... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Entertainment & Recreation

16 Apr 2001
Research & Ideas

Making the Most of Government Upheaval

privatization have created unprecedented opportunities for firms of all sizes and varieties to compete in larger markets than ever before. In the process, a handful of global organizations have risen to... View Details

Keywords: by Nancy O. Perry

24 Mar 2002
Lessons from the Classroom

Case Study: A Lesson in Private Venture Financing

capital. Would it be a better idea to ride the wave of globalization and try to get acquired by a multinational corporation? Or should the firm remain privately owned and focus its growth in Africa? After all, he noted, View Details

Keywords: by Julia Hanna

22 Sep 2003
Research & Ideas

When Protestors Knock at Your Door

As globalization trends increase, so does the ability of non-governmental organizations such as Greenpeace, Oxfam International, and the World Wildlife Fund to shape public and corporate policy on everything from human rights to labor... View Details

Keywords: by Cynthia Churchwell

12 Oct 1999
Research & Ideas

Value Judgments: Business Ethics Across Borders

much broader setting. "Students would ask me about the possibility of establishing a global system of business ethics," Paine says, "and whether cultural clashes of one degree or another were inevitable. I needed a... View Details

Keywords: by Judith A. Ross

01 Oct 1998
News

Playing to Win

Seldom, if ever, has global competition been so glamorous, or so passionately beheld. At soccer's World Cup in France this summer, hundreds of thousands of spectators and a cumulative TV audience of 37 billion cheered and wept as 32... View Details

Keywords: Garry Emmons

09 Jun 2003
Research & Ideas

Around the World of Entrepreneurial Ventures

doesn't have a global perspective on access to resources. Its customers include Wal-Mart, Kmart, and Target; it has 60 percent market share in the U.S. But, like many Korean firms, Jinwoong financed itself... View Details

Keywords: by Martha Lagace

01 Jun 2015
News

A World of Support

the HBS Fund from donors such as Gaëtan Hannecart (MBA 1994) enables the School to develop global cases and courses and provide opportunities for students and the faculty to gain firsthand experience in View Details

11 Jul 2005
Research & Ideas

The New International Style of Management

that globalization in the product and labor markets can, in some cases, cause corporate governance to draw closer to international standards as well. Khanna and Palepu stress, however, that their research... View Details

Keywords: by Garry Emmons

10 Jul 2000
Research & Ideas

Privatization and the New European Economy

"Privatization and the Role of the Governments in a Global Economy," the prime candidates for state-run operations clustered around five sectors of the European economy— transportation, telecommunications, financial services,... View Details

Keywords: by James E. Aisner; Air Transportation; Transportation

01 Dec 2017
News

Yoga Inc.

happens on the mat.” Rohit Deshpandé, the Sebastian S. Kresge Professor of Marketing and an expert in global branding, believes that Lululemon’s biggest accomplishment has been positioning itself as an... View Details

Keywords: Deborah Halber

01 Mar 2005
News

Ideas: Books

plantations to local growers, transforming itself into a marketing company. The firm’s shareholders opted for lower risks but also lower profits. Multinationals and Global Capitalism by Geoffrey Jones... View Details

Keywords: Publishing Industries (except Internet); Information

25 Feb 2002
Research & Ideas

The Country Effect: Does Location Matter?

collaborator John U. Farley have studied the impact of corporate culture and national culture on global marketing strategy. A few years ago they looked at the role played by these key organizational factors... View Details

Keywords: by Sean Silverthorne

05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details

Keywords: by Martha Lagace; Auto; Manufacturing

11 Oct 2006
Research & Ideas

U.S. Tops Business Competitiveness Index 2006

overall competitiveness, the report identifies national competitive strengths and weaknesses, highlights global economic trends, and signals the ingredients of successful economic development. The Index is part of the research... View Details

Keywords: by Sean Silverthorne

June 1999 (Revised December 2002)
Case

Supermercados Disco: Regional Strategy

The Disco chain of supermarkets has pursued a successful local niche strategy in Argentina to compete with intense competition from multinational chains. Now Disco considers options for expanding its regional strength. View Details

Keywords: Food; Marketing Strategy; Global Strategy; Globalized Markets and Industries; Retail Industry; Food and Beverage Industry; Argentina

Citation

Educators

Purchase

06 Aug 2001
Research & Ideas

Go Global—or No? Can You Make the Case?

Ever wanted to judge a Harvard Business Review case study? Here's your chance. In its June issue, Harvard Business Review published an account of the fictional company, DataClear, authored by Harvard Business School associate professor Walter Kuemmerle. The firm must... View Details

Keywords: by Walter Kuemmerle

Publications