Publications

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2021
Working Paper

CRM and AI in Time of Crisis

By: Michelle Y. Lu and Navid Mojir

A crisis can affect the incentives of various players within a firm’s multi-layered sales and marketing organization (e.g., headquarters and branches of a bank). Such shifts can result in sales decisions against the firm’s best interests. Motivated by the backlash to... View Details

Keywords: CRM; Artificial Intelligence; AI; B2B Marketing; Decision Authority; Crisis Marketing; Intra-organizational Conflict; COVID-19 Pandemic; Customer Relationship Management; Technological Innovation; Decision Making; Strategy; Health Pandemics; Crisis Management; AI and Machine Learning

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19 Dec 2016
Blog Post

The Making of An Internship: Impact

influence an organizations’ success longterm. Watch as three Class of 2017 students highlight the projects they worked on during their summer internships, and the impacts they made. Francesca Ioffreda created the business case for a new... View Details

Keywords: All Industries

February 2003 (Revised April 2003)
Case

Roman Catholic Diocese of San Jose, The

By: Allen S. Grossman and Christina Darwall

Patrick J. McGrath, the bishop of the healthy and growing San Jose diocese, is pioneering the use of long-term, business-like strategic planning to better deliver on his churches' core mission. The adopted plan addresses issues at the heart of how the diocese is... View Details

Keywords: Financial Management; Innovation Strategy; Leadership; Growth Management; Success; Performance Effectiveness; Strategic Planning; Problems and Challenges

19 Dec 2005
Research & Ideas

The Regional Slice of Your Global Strategy

was directed at Latin America—about ten times Latin America's share of world FDI. Europe's much larger regional economy was pushed into second place as a destination for Spanish capital. Finally, it's... View Details

Keywords: by Pankaj Ghemawat

July 2017 (Revised September 2017)
Case

Sampark Foundation: Transforming Primary Education in India

By: V. Kasturi Rangan and Shweta Bagai

Founders Vineet and Anupama Nayar had rapidly scaled their foundation to reach 3 million primary school children (grades 1 to 3) in two states with math and English programs. Their goal was to reach 10 million children by 2025 and completely spend down the $100 million... View Details

Keywords: Nonprofit Management; K-12 Education; Frugal Innovation; Government Partnership; Impact; Developing Countries; Education; Decision Choices and Conditions; Growth and Development Strategy; Business and Government Relations; Outcome or Result; India

01 Jun 2003
News

Portraits from the Class of 2003

Chirag Shah “A single, impoverished mother, only 15 years old, gave birth to the first baby I delivered.” In the Middle of Med School at Yale: came to HBS Inspiration for Becoming a Physician: doctors who attended to his brother’s gunshot... View Details

Keywords: Health, Social Assistance

October 2002 (Revised December 2003)
Case

Collabrys, Inc. (A)-The Evolution of a Startup

By: Dorothy A. Leonard and Brian DeLacey

The CEO of a two-year-old start-up must now decide whether to become a technology provider or a service agency. In a time of enormous uncertainty about the viability of various business models for Internet-delivered services and products, Collabrys has survived the... View Details

Keywords: Risk and Uncertainty; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Technological Innovation; Cost vs Benefits; Partners and Partnerships; Business Growth and Maturation; Business Startups; Corporate Finance; United States

July 2018 (Revised March 2019)
Teaching Note

Hilti (A): Fleet Management?

By: Ramon Casadesus-Masanell and Jan Rivkin

This Teaching Note accompanies the case HBS No. 718-419, “Hilti (A): Fleet Management.” It provides guidelines for class discussion, as well as a board plan and transcripts of the associated videos, Hilti Fleet Management Video Supplements.
The associated case... View Details

May 2015 (Revised October 2015)
Case

Apple Inc. in 2015

By: David B. Yoffie and Eric Baldwin

At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the... View Details

Keywords: Competition; Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategy; Strategic Positioning; Technology; Information Technology; Strategic Planning; Product Positioning; Leadership; Communication; Competitive Advantage; Product; Innovation and Invention; Computer Industry; Electronics Industry

August 2014
Article

The Varied Work of Challenger Movements: Identifying Challenger Roles in the U.S. Environmental Movement

By: Stephanie Bertels, Andrew J. Hoffman and Rich Dejordy

Organizations within challenger movements often exhibit differences in what they do, with whom they interact, and how they understand or present themselves. This article attempts to understand what underlies such heterogeneity in challenger movements. Adopting a mixed... View Details

Keywords: Status and Position; Environmental Management; Non-Governmental Organizations; Social and Collaborative Networks

Find at Harvard

01 Sep 2011
News

Breaking Free from Fear of Change

corporations today. But in my view, vulnerability is the ultimate professional strength, because it is the process of being open to learning. It’s admitting that you don’t have all the answers. Just as the best organizations make space... View Details

Keywords: Deborah Blagg; Publishing Industries (except Internet); Information

16 Mar 2018
News

Enabling The Pursuit of Entrepreneurial Dreams

Startup Bootcamp in January 2018, working with teammates from Thailand and Australia to build a marketing platform connecting brands with influencers. Ng appreciates such opportunities and resources offered by the School, and credits the HBS Fund for Leadership and... View Details

22 Jan 2018
Blog Post

HBS Peek: Finding a Sense of Purpose

philosophy, they were involved in a wide array of projects and initiatives. For example, some of my peers established non-profit organizations to advocate for social change, while others founded startup... View Details

November 2024
Case

AlphaGo (A): Birth of a New Intelligence

By: Shikhar Ghosh and Shweta Bagai

This case, the first of a three-part series, traces DeepMind's evolution from its 2010 founding through its acquisition by Google in 2014. Often referred to as the "Apollo project" of artificial intelligence, DeepMind used games as a testing ground to develop AI... View Details

Keywords: AI and Machine Learning; Technology Adoption; Games, Gaming, and Gambling; Technological Innovation; Creativity; Technology Industry; South Korea; China; United States

April 2017
Supplement

CIC: Catalyzing Entrepreneurial Ecosystems (B)

By: William R. Kerr, Sari Kerr and Alexis Brownell

CIC engages in "guerrilla warfare," offering free or highly discounted rates in order to get its empty offices filled before the opening day of its St. Louis branch. Opening day is a huge success, and CIC St. Louis grows rapidly, even opening a second building. In the... View Details

Keywords: Start-ups; Boston; Cambridge; St. Louis; CIC; Cambridge Innovation Center; Co-working Space; Entrepreneurial Ecosystems; Innovation Ecosystems; Entrepreneurship; Business Startups; Expansion; Growth and Development Strategy; Boston; Cambridge; St. Louis