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Show Results For
- All HBS Web
(4,365)
- People (7)
- News (1,037)
- Research (2,248)
- Events (58)
- Multimedia (99)
- Faculty Publications (1,804)
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
(above: photo by Mary Rajkumar/Mint/Getty Images) When the New York Times introduced its paywall in 2011, few people believed that readers would pay for the news online. Today, the newspaper has more than 1.6 million digital subscribers—a... View Details
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
A highlight of the conference was the wide range of panels available. Each featured up to five industry experts speaking on a wide range of topics. A common theme across the panels was the rise of digital marketing and its impact on the... View Details
Keywords: Entertainment / Media / Sports
- Profile
Tiffany Pham
What’s the story behind MOGUL? “When I first moved to America, I did not know a word of English, but it was by watching films, reading books, and listening to the radio that I ended up learning how to speak the language. Through that experience, I recalled what a... View Details
- Jan 05 2017
- Tout
Inside the Case Study: "The Rock"
- Dec 01 2016
- Testimonial
Benefitting From a Rich Exchange of Ideas
- Jul 26 2016
- Testimonial
Challenging Norms in a Changing Industry
- Jul 13 2016
- Testimonial
An Insider’s View
- Jun 22 2016
- Testimonial
Learning from Peers in a Truly Open Environment
- Mar 09 2016
- Testimonial
A New Outlook on the Day-to-Day
- Apr 27 2015
- Testimonial
Transform Your Leadership in Four Days
- October 2013
- Article
Ad Revenue and Content Commercialization: Evidence from Blogs
By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing
Sun, Monic, and Feng Zhu. "Ad Revenue and Content Commercialization: Evidence from Blogs." Management Science 59, no. 10 (October 2013): 2314–2331.
- 01 Feb 2001
- News
Books
Evolve! Succeeding in the Digital Culture of Tomorrow by Rosabeth Moss Kanter (Harvard Business School Press) In her new book Evolve!: Succeeding in the Digital Culture of Tomorrow, HBS professor Rosabeth... View Details
- Web
Coin and Conscience: Popular Views of Money, Credit and Speculation
© President and Fellows of Harvard College Baker Library Historical Collections Kress Collection Credits Digital Accessibility View Details
- Web
Coin and Conscience: Popular Views of Money, Credit and Speculation
© President and Fellows of Harvard College Baker Library Historical Collections Kress Collection Credits Digital Accessibility View Details
- July–August 2020
- Article
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market
By: Lingling Zhang and Doug J. Chung
The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details
Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation
Zhang, Lingling, and Doug J. Chung. "Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market." Marketing Science 39, no. 4 (July–August 2020): 687–706.
- 2013
- Working Paper
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
- Web
From the Dean | Annual Report 2024
The Digital Data Design Institute (D^3) accelerated its efforts to bring research-driven insights about AI to business leaders, convening hundreds of alumni and other practitioners for a groundbreaking AI conference in Klarman Hall last... View Details
- 01 Jun 2001
- News
HBS Press Books in Brief
The Digital Enterprise: How to Reshape Your Business for a Connected World is an authoritative collection of cutting-edge Harvard Business Review articles, edited by HBR executive editor Nicholas G. Carr. Containing the latest thinking... View Details
- 25 Aug 2022
- News
Labs Enable Large-scale Research
is conducted at the School. The labs will drive foundational and applied research in six topical areas that address key business and societal challenges of the new digital world. Faculty members from across Harvard, serving as principal... View Details
- Web
Buy Now, Pay Later: Credit and Information Technology
over time. For example, D&B began introducing digital products in 1963, and by the mid-1970s, the firm’s data-collection operations were fully computerized. In the dazzle of digital, however, it is easy to forget that the information age... View Details