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  • 01 Mar 2019
  • News

3-Minute Briefing: Richard Edelman (MBA 1978)

about my kids succeeding me. But the second piece is, oh my God, this business is different than it was even five years ago. “Public relations” is not a complete description of our work anymore. Everything is being driven by brand... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 09 Jan 2013
  • Sharpening Your Skills

Sharpening Your Skills: Understanding Customers

product. How Can I Understand My Customers Better? Empathy: The Brand Equity of Retail Retailers can offer great product selection and value, but those who lack empathy for their customers are at risk of... View Details
Keywords: Re: Multiple Faculty
  • 01 Dec 2007
  • News

Faculty Research Online

http://hbswk.hbs.edu/item/5652.html. How Brand China Can Succeed A series of recent setbacks, including the Mattel toy recalls, threatens China’s new and improving image, says Professor John Quelch. There is... View Details
Keywords: Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services
  • March 2025
  • Teaching Note

Kering Eyewear

By: Rohit Deshpandé and Nicole Zelazko
This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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  • 27 May 2008
  • Sharpening Your Skills

Sharpening Your Skills: Thinking About Global

my foreign assests and resources be protected? Are Global Brands Effective? Why Global Brands Work Japanese automakers create single products and... View Details
  • 05 Apr 2011
  • First Look

First Look: April 5

ability to integrate the efforts of non-Chinese leaders are involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311074-PDF-ENG Herborist John Deighton, Leora Kornfeld, Yanqun He, and Qingyun JiangHarvard Business School... View Details
Keywords: Sean Silverthorne
  • 15 Feb 2022
  • Blog Post

Health Is Wealth | The Path To Creating A Venture

levels. Collectively, Rachel and Wallerstofer saw an opportunity to build a precision nutrition brand that was more data driven, science backed, and truly personalized. “We... View Details
Keywords: Entrepreneurship; Health Care
  • 01 Oct 1998
  • News

Short Takes

popular among youths (Marlboro, Newport, Camel, Kool, and Winston) with that of brands smoked almost exclusively by adults (Salem, Virginia Slims, Benson & Hedges, Parliament, Merit, Capri, View Details
Keywords: Eileen K. McCluskey
  • 18 Apr 2017
  • Blog Post

Why We Recruit: CRC Companies LLC

would like to share with fellow recruiters or those who are new to recruiting with HBS? HBS candidates are the best of the best—be sure to work with your Recruiting Relations Manager to develop a recruiting strategy that allows you to get on campus early View Details
Keywords: Real Estate
  • November 2017
  • Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
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  • April 2010
  • Teaching Note

New Balance Athletic Shoe, Inc. (TN)

By: Robert S. Huckman
Teaching Note for [606094]. View Details
Keywords: Mergers and Acquisitions; Production; Strategy; Performance Improvement; Brands and Branding; Networks; Management; Consolidation; Competition; Opportunities; Apparel and Accessories Industry
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  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

grocery-shopping system that grouped cold cereals by their main ingredients (rice, corn, or wheat, for example). Many shoppers had trouble finding their favorite brands because they didn't know the ingredients. Lesson 6: Study The Effects... View Details
Keywords: by Raymond Burke; Retail
  • 02 Aug 2011
  • First Look

First Look: August 2

manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For... View Details
Keywords: Sean Silverthorne
  • September 1996 (Revised March 1999)
  • Case

EMDICO (B)

By: John A. Quelch
Supplements the (A) case. View Details
Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia
Related
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2006
  • News

One-on-One with Jeff Hicks

554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 17 Oct 2006
  • First Look

First Look: October 17, 2006

20,000 employees operating in 138 countries, Lenovo needed a global marketing and branding strategy to extend its global reach. This meant determining what Lenovo stood for and... View Details
Keywords: Sean Silverthorne
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term.... View Details
Keywords: by Rosabeth Moss Kanter
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

to top dairy brands in China while selling a small volume of dairy products under its own premium brand Wondermilk. Besides running his own dairy farms, Shao had been providing free training in dairy farm... View Details
Keywords: Sean Silverthorne
  • 16 Mar 2010
  • First Look

First Look: March 16

  PublicationsRenewing Unilever: Transformation and Tradition Author:Geoffrey Jones Publication:Istanbul: Is Bankasi Kultur Yayinlari, 2010, Turkish ed. Abstract Unilever's brands can now be found in one out... View Details
Keywords: Martha Lagace