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Publications

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  • All HBS Web  (4,414)
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    • News  (1,231)
    • Research  (2,507)
    • Events  (5)
    • Multimedia  (9)
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Show Results For

  • All HBS Web  (4,414)
    • People  (23)
    • News  (1,231)
    • Research  (2,507)
    • Events  (5)
    • Multimedia  (9)
  • Faculty Publications  (1,179)
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  • 20 Apr 2010
  • First Look

First Look: April 20

built brands that shaped perceptions of beauty and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites,... View Details
Keywords: Martha Lagace
  • 02 May 2016
  • Blog Post

Why We Recruit: Samsung Global Strategy Group

directors, senior managers and executives, all in charge of leading Samsung’s global growth. How long has your organization been recruiting at Harvard Business School and what roles do you hire for?We have... View Details
Keywords: Technology
  • December 2018 (Revised May 2019)
  • Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details
Keywords: Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Agriculture and Agribusiness Industry; Food and Beverage Industry; Public Administration Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe
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Alvarez, Jose B., Forest L. Reinhardt, and Emer Moloney. "Bord Bia: Strategically Growing Irish Exports." Harvard Business School Case 519-043, December 2018. (Revised May 2019.)
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

Tencent to Scandinavian digital trailblazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Synthesizing what these stories have in common, and... View Details
Keywords: Sean Silverthorne
  • March 1991 (Revised June 1993)
  • Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
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Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

merchandise. Other researchers have reported that brand names become less important as the amount of detailed information about a product's attributes increases. In some cases, technology has produced less... View Details
Keywords: by Raymond Burke; Retail
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

substantial variation exists across organizations with regard to management, suggesting frictions in the broader diffusion of management knowledge. We argue that peer networks may allow for the diffusion... View Details
Keywords: Carmen Nobel
  • 08 Jul 2024
  • Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

In an AI-world, leaders who speak technology’s language gain an edge. But that doesn’t mean every manager needs a computer science degree. A handle on a handful of basics goes a long way toward preparing... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 01 Jun 2018
  • News

Floor It

coming out of labs over the next 10 years will surpass anything we’ve experienced in the past,” says HBS senior fellow Richard Hamermesh, who co-chairs the accelerator with Kathy Giusti (MBA 1985). “Looking ahead, we expect to have the... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
  • 06 Dec 2021
  • News

Rescue & Recovery

DC office into Waze. She finds a parking garage on 19th Street and then, out on the sidewalk, double-checks the address. She knows she’s in the right place when she finds Hugh Donnelly in the lobby. The director View Details
Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance
  • 14 Sep 2007
  • Research & Ideas

How to Profit from Scarcity

the right place at the right price. Coca-Cola's mantra always has been to be within an arm's reach of desire. To be out of stock is to lose a sale or, worse, to lose a sale to... View Details
Keywords: by John Quelch; Consumer Products; Advertising
  • 02 Feb 2004
  • Research & Ideas

Where Does Apple Go From Here?

Spindler and under (Gilbert) Amelio, neither of whom were marketers. They were both engineers' engineers, and they didn't have the kind of marketing sizzle that (John) Sculley had or that Jobs had before... View Details
Keywords: by Sean Silverthorne
  • 03 Mar 2014
  • HBS Case

Decommoditizing the Canned Tomato

of the Case Research and Writing Group. “No one believed that you could create a brand in tomatoes—a commodity!” The case details how, during an economic downturn, a small business in its fourth generation... View Details
Keywords: by Maggie Starvish; Agriculture & Agribusiness; Food & Beverage; Retail
  • October 2002 (Revised June 2005)
  • Case

McDonald's Corporation (Abridged)

McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to... View Details
Keywords: Risk Management; Competition; Brands and Branding; Growth and Development Strategy; Retail Industry; Food and Beverage Industry
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Upton, David M. "McDonald's Corporation (Abridged)." Harvard Business School Case 603-041, October 2002. (Revised June 2005.)
  • 13 Dec 2018
  • Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

work to the day-to-day management of content. These critical lessons would inform her next move. Most importantly, she stumbled onto something that was both personally rewarding – and profitable. "To... View Details
  • 01 Dec 2009
  • News

Up on the Green Roof

ROOFTOP GARDEN: HBS project manager Kevin Ruby surveys Shad Hall’s newly planted perennials. Photographs by Neal Hamberg When it came time to replace the leaky roof on Shad Hall — runners joked of dodging... View Details
Keywords: Roger Thompson; Construction of Buildings; Construction of Buildings
  • 11 Jun 2001
  • Research & Ideas

E-Commerce Unplugged

In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer... View Details
Keywords: by Nitin Nohria & Marty Leestma
  • October 2012
  • Case

Sirtris Pharmaceuticals: Living Healthier, Longer (Abridged)

By: Toby Stuart and James Weber
Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details
Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry
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Stuart, Toby, and James Weber. "Sirtris Pharmaceuticals: Living Healthier, Longer (Abridged)." Harvard Business School Case 813-029, October 2012.
  • May 2024 (Revised February 2025)
  • Case

Lowe's: Improving the Total Home Strategy

By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani
In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details
Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry; United States; North Carolina
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Ofek, Elie, K. Shelette Stewart, and Alicia Dadlani. "Lowe's: Improving the Total Home Strategy." Harvard Business School Case 524-054, May 2024. (Revised February 2025.)
  • 06 Jan 2010
  • News

China Manifesto

Keywords: John Quelch; Management; Management
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