Publications

April 1995 (Revised July 1995)
Case

Power Play (C): 3DO in 32-bit Video Games

The 1980s were the "Nintendo" decade in video-games, while the early 1990s saw Sega rise to prominence on the basis of next-generation, 16-bit technology. By early 1994, Nintendo and Sega split the worldwide installed base of 16-bit home video-game systems about... View Details

Keywords: Information Technology; Competition; Product Marketing; Video Game Industry

January 2000 (Revised January 2006)
Teaching Note

Husky Injection Molding Systems (TN)

By: Jan W. Rivkin

Teaching Note for (9-799-157). View Details

Keywords: Product Positioning; Competitive Strategy; Leadership Style; Expansion; Manufacturing Industry; Canada

26 Oct 2009
Lessons from the Classroom

The New Deal: Negotiauctions

Dealmaking Strategies for a Competitive Marketplace, is a reference to this phenomenon. Companies are telling their marketing managers, "Get your advertising spend down by 20 percent over the next 12... View Details

Keywords: by Julia Hanna

22 Feb 2000
Research & Ideas

Social Capital Markets: Creating Value in the Nonprofit World

are competitive enterprises — Rubicon produces high-qualitycakes, for example — that just happen to employ folksthat the rest of the labor market often won't hire," he says. "Wedon't operate on a... View Details

Keywords: by Anne Kavanagh

June 2007 (Revised April 2010)
Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber

In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details

Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Motion Pictures and Video Industry

27 Oct 2014
Research & Ideas

The Coffee Economy That Bloomed Out of Nowhere

been legal to do so. In terms of building the economy, the coffee pioneers depended on their ties to global markets and cooperative and competitive lending that emerged within this group of entrepreneurs.... View Details

Keywords: by Carmen Nobel; Food & Beverage; Agriculture & Agribusiness

January 1990 (Revised November 1992)
Case

Product Proliferation and Preemption

Examines whether product proliferation can be used as a preemptive device--as alleged in the FTC's 1982 complaint against four manufacturers of ready-to-eat cereals. View Details

Keywords: Competition; Supply and Industry; Product Marketing; Consumer Products Industry

01 Dec 2017
News

2017 in Manufacturing: The Supply Chain Goes High Tech

The globalization of manufacturing and the increased dependence on digital technology is transforming the sector and changing its competitive advantage profile. This is a long-term trend, but we are seeing its effects more clearly with... View Details

Keywords: Jerry Jasinowski (AMP 97, 1985), former president and CEO, National Association of Manufacturers

2001
Working Paper

Strategies to Fight Ad-sponsored Rivals

By: Ramon Casadesus-Masanell and Feng Zhu

We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details

Keywords: Advertising; Business Model; Competition; Competitive Strategy

Read Now

June 2011
Teaching Note

Cola Wars Continue: Coke and Pepsi in 2010 (TN)

By: David B. Yoffie

Teaching Note for 711462. View Details

Keywords: Industry Structures; Competitive Strategy; Competition; Price; Brands and Branding; Food and Beverage Industry; United States

November 1989 (Revised April 2004)
Case

Du Pont's Titanium Dioxide Business (A)

This case series is a vehicle for examining the strategic logic and risks of preemption. Rewritten versions of earlier cases. View Details

Keywords: Competition; Supply and Industry; Product Marketing; Chemical Industry

January 2008 (Revised March 2008)
Supplement

Bidding on Martha's Vineyard (B)

By: James Sebenius

To buy a desirable Martha's Vineyard property, Robert and Sally Franklin must craft a bidding strategy informed by their assessment of their competitor. The "A" case sets up the situation and bidding history to date, describes how they assessed their valuations and... View Details

Keywords: Bids and Bidding; Property; Competitive Strategy; Real Estate Industry; Martha's Vineyard

April 1992 (Revised August 1994)
Case

Apple Computer--1992

By: David B. Yoffie

In 1992, Apple received the only profitable standard other than IBM/Microsoft/Intel in the PC industry. The case examines Apple's dilemma of how to retain its profitability as the structure of the industry deteriorates. Apple's CEO poses the critical question: Can... View Details

Keywords: Competitive Strategy; Industry Structures; Computer Industry

October 2009 (Revised July 2013)
Case

Gilead Sciences, Inc.: Access Program

By: V. Kasturi Rangan and Katharine Lee

Gilead Sciences, the U.S. leader in HIV/AIDS medicines, with global sales of $5.4 billion in 2009, had undertaken several innovative actions to make its anti-viral products available to over 100 low- and middle-income countries. Having reached nearly 680,000 patients... View Details

Keywords: Health Care and Treatment; Emerging Markets; Product; Sales; Competitive Strategy; Biotechnology Industry; Pharmaceutical Industry