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- All HBS Web
(2,694)
- People (5)
- News (515)
- Research (1,646)
- Events (15)
- Multimedia (27)
- Faculty Publications (955)
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
successful brands do differently, he believes, is to target powerful ideological contradictions produced by society. Through popular culture, society paints a picture of its ideals: What is a successful person? What is the good life?... View Details
Keywords: by Martha Lagace
- 14 Nov 2006
- First Look
First Look: November 14, 2006
Heart Harvard Business School Case 507-025 The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western... View Details
Keywords: Sean Silverthorne
- 26 Feb 2020
- News
Phoenix Rising
years—and an ineffective tax system that targets too narrow of a slice of the population at rates that are too high. “There are many interesting things in our past that are relevant for today’s discussion about which direction we want to... View Details
Keywords: Jen McFarland Flint
- 10 Dec 2014
- News
Front-Row Seat
Media offers advertisers different target audiences across its various sites and publications. In addition, the Atlantic publishes just 10 times a year, versus weekly or daily. Online and print advertising build on, rather than take away... View Details
- 08 Oct 2013
- First Look
First Look: October 8
use a new dataset on industry-level targeting to analyze quality FDI based on the subjective preferences expressed by the receiving countries themselves. Finally, we use a two-stage least squares methodology to control for measurement... View Details
Keywords: Sean Silverthorne
- 31 Aug 2010
- First Look
First Look: August 31
target school children most at risk for parasitic worm infection. One week after its launch, the program seemed to be going well, but Ndanyi and Levy knew that it still needed to be administered in almost 40 districts at thousands of... View Details
Keywords: Sean Silverthorne
- 05 Jun 2007
- First Look
First Look: June 5, 2007
response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food... View Details
Keywords: Martha Lagace
- 28 Apr 2022
- Blog Post
Climate Stories Episode #4: Erika Myers, World Resources Institute Ross Center for Sustainable Cities
budgets have entered the EV space.” The ads, she noted, confirm the growing consumer interest in and target market for electric vehicles. Tesla’s boast that it delivered 1 million cars last year shows “that the technology is viable and... View Details
- Web
Commencement 2018 Address | About
this event was a dunk tank. For those of you who have never seen a dunk tank, picture a large transparent tank of water with a person perched on a platform on the top. If you hit a target on the tank by throwing a baseball, it triggers a... View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
Authors:Rotemberg, Julio J. Publication:Marketing Science Abstract A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands towards their target consumers.... View Details
Keywords: Sean Silverthorne
- 20 Feb 2008
- First Look
First Look: February 20, 2008
Provide a series of examples of how behavioral decision research can be leveraged to create psychological influence tactics for use in negotiation; (4) Consider the other side of influence, i.e., how targets of influence might defend... View Details
Keywords: Martha Lagace
- 17 Dec 2024
- News
Solving the Underemployment Crisis
to call out perhaps two or three states that are doing some interesting, compelling things, certainly Texas on data systems, on employer alignment, some of the things they’ve done with how they fund technical colleges and community colleges. Virginia around View Details
- 23 Dec 2014
- First Look
First Look: December 23
quantitative implications match a range of moments not targeted in the estimation quite well. We then characterize the optimal policy path implied by the model and our estimates. Optimal policy makes heavy use of research subsidies as... View Details
Keywords: Carmen Nobel
- 20 May 2008
- First Look
First Look: May 20, 2008
such as stable value funds, balanced funds, and life-cycle (or target date) funds. We find that life-cycle funds designed to match the risk tolerance and investment horizon of investors have small welfare costs. All other choices,... View Details
Keywords: Martha Lagace
- 06 Nov 2007
- First Look
First Look: November 6, 2007
River in identifying investments, performing due diligence, and working with portfolio companies and asks how Blue River should build itself into a top-tier private equity fund, particularly as more and more foreign firms target the... View Details
Keywords: Sean Silverthorne
- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
these large businesses to succeed. (We're targeting Fortune 1000 companies.) That was the key decision we made—not to compete against them. No way do we want to compete against Dell. What we want to do is enable them. So in effect we're... View Details
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
by advertising revenue. On the other hand, he detected clear bias in the types of companies that the press targets for special scrutiny. For this reason, business people are wise not to underestimate the ability of the press—particularly... View Details
- Web
Winners & Success Stories | New Venture Competition
2001 Potentia is a clinical-stage biotechnology company with a world-class scientific team and scientific advisory board. The company’s mission is to bring the first treatment targeting the root cause of age-related macular degeneration... View Details
- Web
Credential of Digital Innovation and Strategy | HBS Online
collaboratively, and respond to new business opportunities. "This course is excellent for executives and managers who constantly grapple with finding new ways to make their work impactful and useful for their target audience.” Cebisa... View Details