Publications

Web

Marketing - Doctoral

Marketing The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers. Students in the marketing... View Details

Career Coach

Boom Supatpitak

Boom seeks to provide students with clear and actionable guidance to aid in exploring opportunities available to HBS students in the Consumer Product Goods (CPG) and retail industry. With experience in these... View Details

Career Coach

Yiwei Zhao

Yiwei enjoys helping students explore opportunities in the following industries: Technology (big tech and growth-stage tech), self-driving cars, AI/ML, and consulting; and functions: product operations, product management, program... View Details

25 Feb 2016
Blog Post

Dealing with FOMO at HBS

We’ve heard that many HBS students suffer from FOMO (Fear of Missing Out) when they first arrive on campus. There are so many events to attend, people to meet, and clubs to join – it can be a challenge to soak it all in and prioritize... View Details

November 2014
Teaching Plan

Diageo: Innovating for Africa

By: David E. Bell, Damien P. McLoughlin, Mary Shelman and Andrew Otazo

This teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets. View Details

January 2005 (Revised April 2006)
Case

Four Deals

By: Carliss Y. Baldwin

Describes four disguised deals with different characteristics from the perspective of the acquirer. Asks students to compare, contrast, and rank the opportunities. View Details

Keywords: Mergers and Acquisitions; Negotiation Deal

10 Aug 2015
News

The Harvard MBA

26 Apr 2023
Video

Harvard MS/MBA Information Session and Virtual Q&A

25 Apr 2014
Video

Bill Sahlman - Making A Difference

May 2017 (Revised November 2017)
Case

Cotopaxi: Managing Growth for Good

By: Andy Wu and Laura Huang

Cotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an... View Details

Keywords: Entrepreneurship; Social Venture; Benefit Corporation; B-Corp; Retail; Consumer Products; Apparel; Social Impact; Social Entrepreneurship; Business Model; Product Positioning; Social Enterprise; Mission and Purpose; Consumer Products Industry; Retail Industry

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

November 2000 (Revised April 2004)
Case

Airbus A3XX: Developing the World's Largest Commercial Jet (A)

By: Benjamin C. Esty and Michael Kane

In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details

Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry

August 2018 (Revised April 2019)
Case

Fair Value Accounting at Berkshire Hathaway Inc. (A)

By: Jonas Heese, Suraj Srinivasan, Francois Brochet and Christine Johnson

In May 2018, Berkshire Hathaway announced an unprecedented loss of more than $1 billion for the first quarter of 2018. Warren Buffett blamed this loss on the new accounting rules for equity securities which he criticized. In the case ‘Fair Value Accounting at Berkshire... View Details

Keywords: Equity Securities; FASB; Fair Value Accounting; Governing Rules, Regulations, and Reforms; Financial Services Industry

13 Oct 2019
News

About the debate: We have some questions about the future of work we’d like to see asked

TeachingInterests

Globalization and Emerging Markets

Globalization and Emerging Markets is designed for students who will be investing, managing a business or nonprofit, or working for a government in an emerging market. The unit of analysis of the course ranges from countries to multinational and domestic companies... View Details

January 2005 (Revised August 2007)
Exercise

Letter Writing Exercise

By: Frances X. Frei and Hanna Rodriguez-Farrar

Provides an opportunity for students to experience first-hand how service companies respond to customer feedback. The corresponding module note further describes the exercise. View Details

Keywords: Customer Focus and Relationships; Communication; Service Industry

November 1999 (Revised June 2011)
Background Note

Accounting for Foreign Operations

By: David F. Hawkins

Students are required to compute and explain the quality annual earnings per share figures and major differences between managing domestic and global operations. View Details

Keywords: Business Earnings; Financial Statements; International Accounting; Globalized Firms and Management