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  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

Strategic Interactions in Two-Sided Market Oligopolies (revised) Authors:Emmanuel Farhi and Andrei Hagiu Abstract Strategic interactions between two-sided platforms depend not only on whether their decision variables are strategic... View Details
Keywords: Martha Lagace
  • 09 Jul 2008
  • Research & Ideas

Starbucks’ Lessons for Premium Brands

broaden its appeal. These new products undercut the integrity of the Starbucks brand for coffee purists. They also challenged the baristas who had to wrestle with an ever-more-complicated menu of drinks. With over half of customers customizing their drinks, baristas,... View Details
Keywords: by John Quelch; Retail
  • 09 Sep 2009
  • First Look

First Look: September 9

liberalism" and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability... View Details
Keywords: Martha Lagace
  • June 2025
  • Case

TagHive: Edtech Pricing and Distributor Decisions

By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg
Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details
Keywords: Business Model; Marketing Channels; Marketing Strategy; Product Marketing; Social Marketing; Information Infrastructure; Internet and the Web; Mobile and Wireless Technology; Technology Adoption; Teaching; Price; Customer Relationship Management; Customer Satisfaction; Growth and Development; Technological Innovation; AI and Machine Learning; Applications and Software; Distribution Channels; Sales; Reputation; Education Industry; Technology Industry; India; South Korea
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  • 26 Mar 2019
  • Working Paper Summaries

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

Keywords: by Michelle A. Shell and Ryan W. Buell; Health
  • 26 Jul 2016
  • First Look

July 26, 2016

June 2016 PLoS ONE Social and Spatial Clustering of People at Humanity's Largest Gathering By: Barnett, Ian, Tarun Khanna, and Jukka-Pekka Onnela Abstract—Macroscopic behavior of scientific and societal systems results from the... View Details
Keywords: Sean Silverthorne
  • August 2017 (Revised December 2018)
  • Case

Tamarin App: Natural Language Processing

By: Srikant M. Datar and Caitlin N. Bowler
In this case, students explore the challenges of using sentiment analysis to monitor and understand public perception around a software application, Tamarin SEO App. Technical topics include building a filtering classifier using naive Bayes and sentiment analysis This... View Details
Keywords: Data Science; Branding; Data Analytics; Analytics and Data Science; Brands and Branding; Analysis; Perception; Planning
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  • 02 Apr 2013
  • First Look

First Look: April 2

Andrei, and Hanna Hałaburda Abstract—In markets with network effects, users must form expectations about the total number of users who join a given platform. In this paper, we distinguish two ways in which rational expectations can be... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2013
  • What Do You Think?

Is Walmart Defying Economic Gravity?

posed for many years: How much longer will Walmart's business model be sustainable? Will it be endangered by its size, increases in the minimum wage laws, or other business and social trends that have plagued nearly every other large... View Details
Keywords: by James Heskett; Retail
  • 06 Dec 2016
  • First Look

December 6, 2016

Seth Rockman, the issue is not whether slavery itself was or was not capitalist but, rather, the impossibility of understanding the nation's spectacular pattern of economic development without situating slavery front and center. American capitalism—renowned for its... View Details
Keywords: Sean Silverthorne
  • 02 Apr 2014
  • What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

forward. Ganesh Ramakrishnan commented that though there are many signals showing the need to repair old school capitalism, we have a long way to go. "We need the discourse to be expanded beyond simplistic dichotomies such as free View Details
Keywords: by James Heskett; Service
  • February 2006 (Revised August 2006)
  • Case

Auctioning Morningstar

By: Malcolm P. Baker and James Quinn
Morningstar, a publisher of data and ratings for mutual fund investors, is considering an auction-based approach to the company's upcoming IPO, with management weighing the risks and benefits of the auction approach vs. a traditional underwritten offering. View Details
Keywords: Financial Strategy; Initial Public Offering; Stock Shares; Cost vs Benefits; Strategy; Auctions; Business or Company Management; Conflict of Interests; Publishing Industry
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  • 2010
  • Working Paper

Quality Provision, Expected Firm Altruism and Brand Extensions

By: Julio J. Rotemberg
This paper studies quality choice in a model where consumers expect firms to act altruistically. It is shown that, under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or... View Details
Keywords: Brands and Branding; Consumer Behavior; Product Development; Corporate Social Responsibility and Impact; Quality; Mathematical Methods
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  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

current model is artificial and static, and far removed from everyday social interaction," says Jeana H. Frost, who along with Michael I. Norton and Dan Ariely is taking an academic look at online dating and how it can be improved.... View Details
Keywords: by Martha Lagace; Publishing
  • 16 Nov 2009
  • Research & Ideas

The Times Captures History of American Business

marketing of pottery, I could go back to the few 18th-century newspapers in Britain; when I am chasing Abraham Lincoln down for the book I am currently writing, I can gather rich information from newspapers of his era. So the Times... View Details
Keywords: by Martha Lagace; Journalism & News
  • 07 Apr 2015
  • First Look

First Look: April 7

markets is getting lower, recent attempts by China to forward-integrate into grain procurement, and changes in ownership. A related question is the degree to which they should emphasize pure trading or participate in value-added... View Details
Keywords: Sean Silverthorne
  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

for its carbon performance. Such ratings and rankings are largely based on companies' direct carbon footprint. For example, the Dow Jones Sustainability Index (DJIS), which evaluates the economic, environmental, and social performances of... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing
  • 26 Jun 2000
  • Research & Ideas

A New Ecosystem for Business and Society

decidedly mixed reviews. In those days, he said, people were warned of "the immense dangers of prolonged silent reading. Most of all, it was feared that excessive reading would make people socially disfunctional…and could well... View Details
Keywords: by Martha Lagace
  • 03 Dec 2008
  • What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

loan. Further, they suggest in a recent Financial Times op-ed that "government and the market should try to deal with temptation" (our limited self-control) by, for example, requiring that families accumulate some savings or be... View Details
Keywords: by Jim Heskett
  • 16 Jun 2014
  • Research & Ideas

The Unfulfilled Promise of Educational Technology

faces considerable challenges. Technology firms must figure out how to turn a profit on edtech applications—whether that means dealing directly with school districts, which can be bureaucratic and cumbersome, or marketing directly to... View Details
Keywords: by Michael Blanding; Education

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