Filter Results:
(4,250)
Show Results For
- All HBS Web
(4,250)
- People (8)
- News (811)
- Research (2,872)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
Show Results For
- All HBS Web
(4,250)
- People (8)
- News (811)
- Research (2,872)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
- 06 Jul 2009
- What Do You Think?
Are You Ready to Manage in an Irrational World?
a me-centric view of life, then what seems rational to me as an individual may appear irrational in the context of social norms." Michael Linz asked to what extent a response to the question relies on how we frame the problem? As Jim... View Details
Keywords: by Jim Heskett
- Article
When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries
By: Eli J. Finkel, Michael I. Norton, Harry T. Reis, Dan Ariely, Peter A. Caprariello, Paul W. Eastwick, Jenna H. Frost and Michael R. Maniaci
This article began as an adversarial collaboration between two groups of researchers with competing views on a longstanding question: Does familiarity promote or undermine interpersonal attraction? As we explored our respective positions, it became clear that the... View Details
Finkel, Eli J., Michael I. Norton, Harry T. Reis, Dan Ariely, Peter A. Caprariello, Paul W. Eastwick, Jenna H. Frost, and Michael R. Maniaci. "When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries." Perspectives on Psychological Science 10, no. 1 (January 2015): 3–19.
- winter 2003
- Article
Ad Schema Incongruity As Elicitor of Ethnic Self-Awareness and Differential Advertising Response
By: Claudiu V. Dimofte, Mark R. Forehand and Rohit Deshpandé
Dimofte, Claudiu V., Mark R. Forehand, and Rohit Deshpandé. "Ad Schema Incongruity As Elicitor of Ethnic Self-Awareness and Differential Advertising Response." Journal of Advertising 32, no. 4 (winter 2003): 7–17.
- Career Coach
Marc Herson
Marc (INSEAD '01) has extensive global experience as a venture capitalist, media executive, entrepreneur and lawyer, working in the U.S., Europe, and Africa. His most recent experience is at 2go Interactive, a start-up mobile tech company based in Cape Town, South... View Details
- 24 Apr 2014
- News
Private capital, public good
US in 2011, a nonprofit organization dedicated to mobilizing capital to drive social progress. “The vision of expanding opportunity, by applying the rigor and discipline of markets to public goals, is what... View Details
- 04 Dec 2014
- News
Hacking Health Care
vision is Hacking Heath, a Montreal-based social collaborative that hosts weekend brainstorming sessions, or “hackathons,” to spur innovation in the industry and, ultimately, save lives. “The end game is to transform health care with more... View Details
Keywords: Jill Radsken
- 13 Aug 2001
- Lessons from the Classroom
Parents’ Guide to Harvard Business School
Sure, you're a good negotiator. But could you negotiate a lower price for a soda from a "smart" vending machine? It's part of the world of the not-so-distant future portrayed in a talk by Narakesari Narayandas, associate professor of View Details
Keywords: by Sean Silverthorne
- 01 Mar 2017
- News
Ask the Expert: Capital Architect
Brunell spent five years helping Vietnam transition to a market economy, instituting government transparency measures and a national competitiveness index. (© Whitehotpix/ZUMAPRESS.com) David Brunell (MBA 1962) is a master at making... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
their wares on e-commerce platforms, marketing through social media channels, and finding new ways to reach customers. In this environment, Americans should remember to shop small and support their local... View Details
- Career Coach
Kristen Fitzpatrick
Kristen (HBS '03) is Managing Director, HBS Career and Professional Development. In this role, she coaches alumni and MBA students. Through her interactions with recruiters over the past decade, Kristen is familiar with many industries and how well HBS students and... View Details
- 08 May 2019
- Blog Post
Top-Notch Talent Begets Top-Notch Talent
deliver to their investors. That’s where our clients see a differentiated product.” Identifying New Verticals As Prokanga continues to grow, their team is constantly identifying new markets that are underserved from a recruiting... View Details
- November 1992 (Revised April 1995)
- Case
Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign
By: V. Kasturi Rangan and Jayne D. Kramer
In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details
Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign." Harvard Business School Case 593-062, November 1992. (Revised April 1995.)
- 07 Dec 2015
- Research & Ideas
Why Immigrant Workers Cluster in Particular Industries
clustering affect the American economy as a whole? Harvard Business School’s William R. Kerr sets out to explore those questions, and their implications for US immigration policy, in a new working paper, Social Networks, Ethnicity, and... View Details
- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
communities throughout the United States to inspire young people to read. Visa operates the world's leading consumer credit card payment system. Although there is no obvious connection between the credit card business and literacy promotion, research that revealed that... View Details
Keywords: by James Austin
- 01 Dec 2017
- News
Global Perspectives
Shih, Robert and Jane Cizik Professor of Management Practice, who cochaired the one-week immersion with Dennis Campbell, Dwight P. Robinson Jr. Professor of Business Administration. “We started with a very basic question: ‘What should we really know about Southeast... View Details
- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
do you think? How do you feel?” We can also use it to conduct inexpensive and quick market research. And social media applications offer a treasure trove of information about consumer behavior. What other... View Details
Keywords: April White
- 06 Jan 2012
- News
Where Are They Now?
the HBS Club of India—over the top. “We identified a significant global market and focused on an unmet but essential need, as health care is not optional,” says Mahesh, who got a very personal perspective on India’s deep deficit of... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details