Publications

12 Dec 2012
Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

environmentalists, consumer activists, women's organizations, health-care advocates, and farmers—wield great influence in areas of regulation including trade, product safety, and labor. Read an excerpt from the book. "It's important to... View Details

Keywords: by Kim Girard

April 1993 (Revised June 1993)
Case

Northern Telecom (B): The Norstar Launch

By: Robert J. Dolan

Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing... View Details

Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada; United States

August 2018
Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Consumer Products Industry; United States

March 2018
Case

Sachem Head's Activism at Autodesk

By: Suraj Srinivasan and Quinn Pitcher

In 2015, activist hedge fund Sachem Head Capital, led by founder Scott Ferguson, launched an activist campaign at computer aided design (CAD) software maker Autodesk. The activist campaign, waged mainly in private, was over Autodesk's lackluster financial performance,... View Details

Keywords: Shareholder Activism; Investing; Activist Investing; Technology; CEO Turnover; Hedge Fund Activism; Benchmarking; Corporate Governance; Information Technology; Investment Activism; Performance Improvement; Management Succession; United States

04 Feb 2025
HBS Seminar

Anocha Aribarg, University of Michigan

28 Mar 2023
Cold Call Podcast

BMW’s Decarbonization Strategy: Sustainable for the Environment and the Bottom Line

Keywords: Re: Shirley Lu; Transportation; Auto; Battery

2010
Working Paper

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

New industries sparked by technological change are characterized by high uncertainty. In this paper we explore how a firm's conceptualization of products in this context, as reflected by product feature choices, is influenced by prior industry affiliation. We study... View Details

Keywords: Experience and Expertise; Technological Innovation; Product Launch; Market Entry and Exit; Industry Growth; Product Development; Behavior; Competitive Strategy; Electronics Industry

Read Now

March 1983
Article

Brilliant but Cruel: Perceptions of Negative Evaluators

By: T. M. Amabile

Using edited excerpts from actual negative and positive book reviews, this research examined the hypothesis that negative evaluators of intellectual products will be perceived as more intelligent than positive evaluators. The results strongly supported the hypothesis.... View Details

Keywords: Social Psychology; Situation or Environment; Performance Evaluation; Perception; Status and Position; Attitudes; Prejudice and Bias; Power and Influence

Find at Harvard

2023
Working Paper

New Facts and Data about Professors and Their Research

By: Kyle Myers, Wei Yang Tham, Jerry Thursby, Marie Thursby, Nina Cohodes, Karim R. Lakhani, Rachel Mural and Yilun Xu

We introduce a new survey of professors at roughly 150 of the most research-intensive institutions of higher education in the US. We document seven new features of how research-active professors are compensated, how they spend their time, and how they perceive their... View Details

Keywords: Research; Higher Education; Compensation and Benefits; Measurement and Metrics; Equality and Inequality; Performance Productivity

Read Now

Research Summary

Using Cost Information In Pricing Decisions

By: V.G. Narayanan

Professor Narayanan studies the use of cost information in pricing decisions. In particular, he studies how customer profitability information affects the product pricing decisions of managers. View Details

Michael L. Tushman

Michael Tushman holds degrees from Northeastern University (B.S.E.E.), Cornell University (M.S.), and the Sloan School of Management at M.I.T. (Ph.D.). Tushman was on the faculty of the Graduate School of Business, Columbia University, from 1976 to 1998 where he was... View Details

February 2008 (Revised March 2008)
Supplement

Terumo (B)

By: David Godes, Masako Egawa and Mayuka Yamazaki

This case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack. View Details

Keywords: Strategy; Global Strategy; Sales; Medical Devices and Supplies Industry; United States

November 1998 (Revised February 1999)
Case

Microsoft Office: Finding the Suite Spot

By: Stefan H. Thomke and Steven Sinofsky

Describes a key decision-making process within Microsoft's Office products division. At a time when the PC software business has a great deal of uncertainty, Microsoft's management has to make a key decision regarding the future of software suites. A strengthening of... View Details

Keywords: Decisions; Applications and Software; Strategic Planning; Organizational Design; Organizational Change and Adaptation; Product Development; Managerial Roles; Growth and Development Strategy; Risk and Uncertainty; Goals and Objectives; Digital Platforms; Innovation and Management; Computer Industry; Information Technology Industry

November 2004 (Revised July 2006)
Case

Patrimonio Hoy

By: Arthur I Segel, Michael Chu and Gustavo Herrero

Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details

Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico

2012
Book

Sleeping with Your Smartphone: How to Break the 24-7 Habit and Change the Way you Work

By: Leslie A. Perlow

Does it have to be this way? Can't resist checking your smartphone or mobile device? Sure, all this connectivity keeps you in touch with your team and the office—but at what cost? In "Sleeping with Your Smartphone," Leslie Perlow reveals how you can disconnect and... View Details

Keywords: Time Management; Internet and the Web; Groups and Teams; Performance Productivity; Globalized Firms and Management; Service Industry

October 2018
Case

BreezoMeter: Making Air Pollution Data Actionable

By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran

The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details

Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States