Product Design - Publications - Faculty & Research

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Courses by Faculty Unit - Course Catalog

Navigating Your Worth: AI, Negotiations, and the Nature of Expertise Zoe Cullen Shikhar Ghosh Spring 2026 Q3Q4 3.0 Product Management Sara McKinley Torti Spring 2026 Q3 1.5 Public Entrepreneurship (also listed under General Management)... View Details

01 Sep 2018
News

September 2018 Alumni and Faculty Books

businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its... View Details

01 Jun 2012
News

Around the World

distribute products, this is how you price them, this is how you brand them, this is how leadership is optimized, this is how you design organizations, and this is how you motivate people. Take any subject, they were all grounded in... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

September 2019
Case

Shell: A Company of Opportunity?

By: Joseph B. Fuller and Emer Moloney

The Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as “Opportunity Owners” and employees, or “Opportunity Seekers,” to browse these statements of need and engage when they had... View Details

Keywords: Business Divisions; Change Management; Competency and Skills; Experience and Expertise; Talent and Talent Management; Energy; Energy Sources; Non-Renewable Energy; Renewable Energy; Human Resources; Employees; Retention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Jobs and Positions; Job Design and Levels; Knowledge Sharing; Knowledge; Knowledge Use and Leverage; Labor; Human Capital; Labor Unions; Leading Change; Resource Allocation; Organizational Change and Adaptation; Performance Evaluation; Performance Productivity; Strategic Planning; Projects; Motivation and Incentives; Business Strategy; Social and Collaborative Networks; Technology Platform; Chemical Industry; Energy Industry; Information Technology Industry; Technology Industry; United Kingdom; Netherlands

Citation

Educators

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11 Feb 2013
Research & Ideas

Neuroeconomics: Eyes, Brain, Business

create more memorable product advertisements and executives to design presentations that really stick with their customers, clients, and employees. "One possibility could be that the human face is... View Details

Keywords: by Carmen Nobel

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

in K-12 education, has brought to a collaboration with Hewlett Packard (HP) high credibility and access to key curriculum decision makers in the public education system. A leading designer, manufacturer, and service provider of products... View Details

Keywords: by James Austin

21 Dec 2010
First Look

First Look: December 21

lead to reduced economic productivity subsequent to exposure to temptation. Using a design inspired by the classic "Marshmallow Test," we report data from a field experiment in which children... View Details

13 Aug 2020
Research & Ideas

6 Ways to Support COVID-Weary Employees

and are highly work-engaged. All of this suggests a multi-pronged solution to contagious presenteeism: Remove financial incentives for it by providing paid sick leave, audit work designs for features that evoke undue pressure for... View Details

Keywords: by Dina Gerdeman

Web

Case Method 100 Years | Baker Library

new classroom building, Aldrich, is dedicated. Classrooms are specifically designed for teaching by the case method. 1954 Summer Case Writing Programs Begins With Ford Foundation funding, HBS begins to conduct the Summer Case Writing... View Details

05 Feb 2008
First Look

First Look: February 5, 2008

representative, the variation observed in financial development around the world today is likely a product of events of the twentieth century rather than a consequence of long-term (and persistent) differences occasioned by legal... View Details

Keywords: Martha Lagace

01 Jun 2023
News

Alumni and Faculty Books

productive fields, interacted with humility with stakeholders, and felt a duty to support their communities. While far from perfect, each one showed that profit and purpose could be reconciled. Inspired by these passionate and pragmatic... View Details

Keywords: Publishing Industries (except Internet); Information

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

resources." Michael P. Cassidy (MBA '91), general manager of the Computer Telephony Product Group at Artisoft, Inc., a maker of tools that connect phones to computers, took these lessons to heart when he created his own company, Stylus... View Details

03 Apr 2017
What Do You Think?

How About Investing in Human Infrastructure?

government-industry initiative, why not include in the program an investment in humans as well as bridges? If there is a topic more frequently discussed than infrastructure decay in the US, it’s inequality. Both are important sources of lost View Details

Keywords: by James Heskett; Construction

16 Jul 2024
Research & Ideas

Weighing Digital Tradeoffs in Private Equity

When private equity (PE) firms buy a company, they typically follow a standard playbook to create value—streamlining operations, restructuring debt, changing management, and cutting costs. However, as digital technologies and artificial intelligence allow companies to... View Details

Keywords: by Michael Blanding; Financial Services

01 Dec 2022
News

Educating, Connecting, and Mobilizing Around Climate Change

offered this year. In addition, two new offerings are being introduced: an immersive field course that will take students to visit renewable energy and sustainable production sites in Denmark and the Netherlands, and a short intensive... View Details

Keywords: Jennifer Gillespie

28 Feb 2005
Research & Ideas

Amazon, eBay and the Bidding Wars

work in market design are interested in how the rules by which markets are organized influence the behavior of participants. So, when I noticed, back in the early days of eBay, that a lot of auctions received bids right near the end of... View Details

Keywords: by Sara Grant; Web Services; Technology

Web

Expansion of the Case Method | Baker Library

personnel for the war effort. HBS faculty wrote hundreds of new case studies that addressed issues specific to wartime production and analysis of statistical information. Dean Donham remarked on the flexibility of the case method that... View Details

03 Mar 2020
News

Can This Man Change the American Diet?

kitchen, how it’s designed and how it flows is to help us achieve those really high throughputs. And some of the customer engagement you were talking about is really designed to help people understand and... View Details

Keywords: Agriculture

14 Sep 2010
First Look

First Look: September 14, 2010

management practices and decentralization. Productivity dispersion between firms and countries has motivated the improved measurement of firm organization across industries and countries. There appears to be substantial variation in... View Details

Keywords: Sean Silverthorne

04 Sep 2019
News

Alumni and Faculty Books for September 2019

consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding... View Details

Publications