Product Design - Publications - Faculty & Research

February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris

Citation

Purchase

01 Mar 2007
News

The Plight of the Global Poor

approaches, distribution networks, product packaging, and financing instruments to meet the needs and requirements of very poor customers. As members of the School’s Global Poverty Project (GPP), Kash Rangan, John Quelch, and other... View Details

Keywords: Garry Emmons; bottom of the pyramid (BOP); Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

voting voice to determine which pieces by new, independent designers will be offered for sale on the site. Those who vote for the winning item of the day receive credits and rewards. The business launched last September as the pair began... View Details

Keywords: by Julia Hanna; Education

01 Jun 2011
News

The Best-Laid Plans

MBA 2011) were semifinalists in the 2010 contest with FashionStake, a “community-curated marketplace for independent fashion” that circumvents the traditional department store model by giving consumers a voting voice to determine which pieces by new, independent View Details

Keywords: Julia Hanna; contests; Health, Social Assistance; Architectural, Engineering, and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

Firms should begin to do the same and help people fulfill their social needs online. To continue the earlier analogy, "You should come to the table and say, 'Here is a product that I have designed for... View Details

Keywords: by Sean Silverthorne; Advertising; Publishing

01 Jan 2002
News

Orin C. Smith (MBA '67)

Starbucks' strategy, Smith notes, centers on first-mover advantage. That approach has worked well in North America and abroad, as Starbucks, through foreign partnerships, continues to build its presence in Asia, the Middle East, Europe, and now Latin America. Last... View Details

04 Sep 2019
News

Alumni and Faculty Books for September 2019

consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding... View Details

06 Dec 2021
News

Case Study: Let’s Dance

Illustration by Avalon Nuovo Before launching her own startup, Lily Liang (MBA 2008) worked as a product manager in San Francisco’s tech industry, including a stint at the movie review site Rotten Tomatoes from 2012 to 2017. Those were... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

04 Sep 2019
News

Advancing Diagnostics that Can Save Lives

deep learning. “We are excited about emerging markets, where we see high adoption rates of technologies designed for the point-of-care,” she says. “In the United States, we can use deep learning to generate rich information that enables... View Details

Keywords: Susan Young

08 Jul 2014
First Look

First Look: July 8

guaranteed income. And because that objective filtered right through the scheme, members thought of their benefits in those terms. Ask a member what her pension is worth and she'll reply with an income figure: "two-thirds of my final salary," for example.... View Details

Keywords: Carmen Nobel

27 Sep 2010
Research & Ideas

Customer Experts Lose Influence When Teams are Pressured

projects are typically the ones where customization is most critical. But there are ways for teams to handle this situation. The team leader can manage, and even leverage, pressure by designing meetings with controls in place—built-in... View Details

Keywords: by Sarah Jane Gilbert

Web

1.18 Field Global Capstone | MBA

Global Partner (GP) company with a product or service challenge for students to address. The course culminates in a one-week immersion at the company’s location during which students meet with their GP and local consumers. The following... View Details

12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and claim a disproportionate share of the value... View Details

Keywords: Carmen Nobel

05 Dec 2011
Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

Fellow Marco Piovesan, whose research on how temptation influences work productivity included field experiments with children tempted by soda and candy at an Italian summer camp. "Understanding where these preferences and their behavior... View Details

Keywords: by Carmen Nobel

03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

customers own their banking data and can designate it to be available to a third party. Open data and open banking are important so that data streams are available to multiple financial institutions and entrepreneurs who could provide new... View Details

Keywords: by Martha Lagace; Banking; Financial Services

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

them. Our approach can also help retailers design discounts that better serve their objectives. Q: You recommend that retailers disallow the purchase of multiple discount vouchers from a single customer, or else run the risk that the... View Details

Keywords: by Carmen Nobel; Advertising; Technology

07 Feb 2007
Research & Ideas

Dividends from Schumpeter’s Noble Failure

chapters in seminars. That so enormous an achievement was the product of lonely research tells what a great scholar Schumpeter was."4 The design of Business Cycles—a three-country study of the United... View Details

Keywords: by Thomas K. McCraw

12 Mar 2013
First Look

First Look: March 12

learn some lessons from the limited success of current approaches to design their strategy in this exciting area. Do You Really Want to Be an eBay? Authors:Hagiu, Andrei, and Julian Wright Publication:Harvard Business Review Abstract Most... View Details

Keywords: Sean Silverthorne

11 Sep 2018
News

Bringing Government Up to Code

current events really are helping us all see that society is not working for a lot of people. And the question I get a lot is, well, should I go be a product manager at Twitter and really learn some of the skills of the trade first and... View Details

09 Jun 2009
First Look

First Look: June 9

Case 609-080 At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators—bright and capable young men and (mostly) women like Jieliang Hao—are motivated to improve line productivity through... View Details

Keywords: Martha Lagace

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