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  • All HBS Web  (8,600)
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    • News  (2,914)
    • Research  (3,007)
    • Events  (25)
    • Multimedia  (165)
  • Faculty Publications  (1,312)
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    Trevor Fetter

    Trevor Fetter is a Senior Lecturer and the Henry B. Arthur Fellow at Harvard Business School, where he has been on the faculty since 2019. He teaches two MBA required courses: Financial Reporting and Control and Leadership and Corporate Accountability. He has also... View Details

    • 19 Jun 2017
    • News

    Amazon Buys Whole Foods

    • 2016
    • Chapter

    Luxury Branding Research: New Perspectives and Future Priorities

    By: Anat Keinan, Sandrine Crener and Silvia Bellezza
    Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details
    Keywords: Luxury; Brands and Branding
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    Keinan, Anat, Sandrine Crener, and Silvia Bellezza. "Luxury Branding Research: New Perspectives and Future Priorities." Chap. 2 in Online Luxury Retailing: Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions, 16–33. Philadelphia: Wharton School, Baker Retailing Center, 2016.
    • Clubs

    Africa Business Club

    • 2016
    • Working Paper

    More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

    By: Ragnar Lund and Stephen A. Greyser
    Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details
    Keywords: Sponsorship; "Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe
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    Lund, Ragnar, and Stephen A. Greyser. "More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016.

      Joseph L. Bower

      JOSEPH L. BOWER, Donald K. David Professor Emeritus, has been a leader in general management at Harvard Business School for 51 years. He also served on the faculty of the Harvard Kennedy School during its first decade.  He has served in many administrative roles... View Details

      Keywords: banking; chemical; electronics; financial services; home appliances; hotels & motels; information technology industry; insurance industry; private equity (LBO funds); retailing
      • April 18, 2023
      • Article

      The Rebirth of Software as a Service

      By: Frank V. Cespedes and Jacco van der Kooij
      Traditional sales models focus on customer acquisition and the “funnel” or “pipeline” metrics that dominate talk about sales. But this approach falls short when applied to a recurring revenue business, where the customer life cycle looks more like a bowtie, not a... View Details
      Keywords: Customers; Sales; Technology Industry
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      Cespedes, Frank V., and Jacco van der Kooij. "The Rebirth of Software as a Service." Harvard Business Review (website) (April 18, 2023).
      • 11 Oct 2013
      • News

      Shedding Light on the Shutdown

      • 06 Aug 2015
      • News

      New rule could fuel debate over CEO pay

      • 13 Oct 2016
      • News

      Harvard Historian Explains Clinton's Abe Lincoln Moment

      • April 2001 (Revised July 2002)
      • Case

      Martha Stewart Living Omnimedia (A)

      By: Susan M. Fournier, Kerry Herman, Laura Winig and Andrea Carol Wojnicki
      Martha Stewart Living Omnimedia (MSLO), a branded and integrated content and media company dedicated to "elevating the role of the homemaker," went public on October 19, 1999, creating a company with a market value of $1.73 billion, and a stake for Stewart worth $1.2... View Details
      Keywords: Management; Media; Identity; Personal Characteristics; Brands and Branding; Media and Broadcasting Industry
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      Fournier, Susan M., Kerry Herman, Laura Winig, and Andrea Carol Wojnicki. "Martha Stewart Living Omnimedia (A)." Harvard Business School Case 501-080, April 2001. (Revised July 2002.)
      • 2011
      • Book

      Accelerating Energy Innovation: Insights from Multiple Sectors

      By: Rebecca Henderson and Richard G. Newell
      Accelerating energy innovation could be an important part of an effective response to the threat of climate change. Written by a stellar group of experts in the field, this book complements existing research on the subject with an exploration of the role that public... View Details
      Keywords: Energy Sources; Innovation and Invention; Climate Change; Policy; Competition; Demand and Consumers; Finance; Energy Industry
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      Henderson, Rebecca, and Richard G. Newell, eds. Accelerating Energy Innovation: Insights from Multiple Sectors. National Bureau of Economic Research Conference Report. University of Chicago Press, 2011.
      • 14 May 2015
      • Working Paper Summaries

      Humblebragging: A Distinct-and Ineffective-Self-Presentation Strategy

      Keywords: by Ovul Sezer, Francesca Gino & Michael I. Norton
      • 26 Mar 2007
      • Research & Ideas

      Learning from Failed Political Leadership

      even interest in life beyond our country's borders, a limitation of growing importance as the global economy expands. This is evident everywhere; our boards of directors have, on average, very few executives... View Details
      Keywords: by Martha Lagace
      • May 2014
      • Article

      Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

      By: Vineet Kumar
      The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details
      Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups
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      Kumar, Vineet. "Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model." Harvard Business Review 92, no. 5 (May 2014): 27–29.
      • 25 May 2011
      • News

      Healthcare Entrepreneur Kathy Giusti Addresses MBA Class of 2011

      • September 1994
      • Case

      Bob Fifer

      By: David A. Thomas and Doug Cohen
      Explores the life and concerns of Bob Fifer, HBS class of 1979 and CEO of Kaiser Associates. Explores the many influences on Bob's development and his subsequent career choices. It is written as a biography with extensive quotes from interviews with Bob. He describes... View Details
      Keywords: Personal Development and Career; Entrepreneurship; Identity; Leadership Style; Ethnicity; Management Teams
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      Thomas, David A., and Doug Cohen. "Bob Fifer." Harvard Business School Case 495-013, September 1994.
      • 18 Feb 2022
      • News

      Why Really Smart Executives Do Really Stupid Things

      • February 2020
      • Teaching Note

      Essential Explorations at MUJI

      By: Tomomichi Amano and Das Narayandas
      Launched as a private brand in 1980 to counter the increasingly brand-conscious consumer in Japan, MUJI offered beautifully designed, fairly priced, no-frills quality goods. The once modest private label brand with 40 products had expanded significantly by 2019 to more... View Details
      Keywords: Product Portfolio Management; Brands and Branding; Product; Management; Change Management; Mission and Purpose; Retail Industry; Japan
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      Amano, Tomomichi, and Das Narayandas. "Essential Explorations at MUJI." Harvard Business School Teaching Note 520-050, February 2020.
      • Article

      Doing More with Less: the Justice and Development Party (AKP), Turkish Elections, and the Uncertain Future of Turkish Politics

      By: Kristin Fabbe
      The outcome of Turkey's June 2011 elections temporarily quelled—though by no means entirely put to rest—growing concern over the creeping autocratic tendencies of the ruling Justice and Development Party (AKP). To ensure that democracy remains durable, the AKP must now... View Details
      Keywords: Government and Politics; Turkey
      Citation
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      Fabbe, Kristin. "Doing More with Less: the Justice and Development Party (AKP), Turkish Elections, and the Uncertain Future of Turkish Politics." Nationalities Papers 39, no. 5 (September 2011): 657–666.
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