Publications

October 1982 (Revised May 1992)
Case

Johnson & Johnson: The Tylenol Tragedy

By: Stephen A. Greyser

In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details

Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry

Article

A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment

By: Katherine L. Milkman, Mitesh S. Patel, Linnea Gandhi, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher F. Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie K. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth

Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N = 47,306) testing 19 nudges delivered to patients via... View Details

Keywords: Vaccination; COVID-19; Nudge; Influenza; Field Experiment; Health; Communication Strategy; Behavior

Read Now

01 Dec 2023
News

Joint Venture

The human knee is a marvel. It’s the hinge at the center of our gait, the evolutionary adaptation that makes humans the only fully bipedal mammals on the planet. But the knee also is a complicated and vulnerable knot of bone, muscle, and sinew. Nearly everyone knows... View Details

Keywords: Shoshi Parks

24 Jul 2007
First Look

First Look: July 24, 2007

to use its limited resources focusing on Home Depot or find a new target to forward their cause. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407097 Apollo Hospitals—First-World Health View Details

Keywords: Martha Lagace

November 2013 (Revised November 2014)
Case

Infection Control at Massachusetts General Hospital

By: Robert S. Huckman and Nikolaos Trichakis

The case explores the challenges facing Massachusetts General Hospital concerning the adoption of a new infection control policy, which promises to improve operational performance, patient safety, and profitability. The new policy requires coordination between... View Details

Keywords: Safety; Organizational Change and Adaptation; Integration; Health Care and Treatment; Policy; Health Industry; Boston

17 Dec 2012
Research & Ideas

Teaming in the Twenty-First Century

smart cities, related to health care simply cannot be solved without cross-disciplinary collaboration," says Edmondson. To illustrate, she tells the story of the execution of a CT scan, a process that took... View Details

Keywords: by Maggie Starvish

Web

Marketing - Faculty & Research

than has been portrayed thus far in the extant literature by taking an ecosystem perspective. This broader outlook allows examining not only the product strategies of the firms in the focal industry and their mapping to specific customer... View Details

05 Jun 2007
First Look

First Look: June 5, 2007

Case 707-559 Describes the joint efforts of the German health plan KKH and Essen University Hospital to develop an integrated practice unit (IPU), and the West German Headache... View Details

Keywords: Martha Lagace

Nancy F. Koehn

Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Her... View Details

Keywords: health care; health care; health care; health care; health care; health care; health care; health care; health care; health care

July 2004 (Revised January 2005)
Case

Shouldice Hospital Limited (Abridged)

By: James L. Heskett and Roger H. Hallowell

A hospital specializing in hernia operations is considering whether and how to expand the reach of its services. View Details

Keywords: Expansion; Service Delivery; Service Operations; Health Care and Treatment; Business Strategy; Health Industry