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Show Results For
- All HBS Web
(4,369)
- People (7)
- News (1,037)
- Research (2,245)
- Events (58)
- Multimedia (99)
- Faculty Publications (1,803)
- June 2013
- Article
How to Profit from 'Lean Advertising'
By: Thales S. Teixeira
This article introduces the concept of Lean Advertising, i.e., how to use non-traditional approaches to create and distribute advertising using extremely low-cost approaches online. A framework for Lean Advertising is proposed that identifies the four ways in which... View Details
Keywords: Viral Advertising; Viral Ads; Online Marketing; Lean Advertising; Digital Marketing; Advertising; Advertising Industry
Teixeira, Thales S. "How to Profit from 'Lean Advertising'." Harvard Business Review 91, no. 6 (June 2013): 23–25.
- 01 Dec 2015
- News
Estonia, Incorporated
he needs to travel to Estonia or attend a session of the UN General Assembly across town. The payoff? A chance to chart the digital future of an entire country. In April, Estonia became the first country in the world to offer e-Residency,... View Details
Keywords: Francis Storrs
Eric Boutin
Eric Boutin is a digital health investor, board member, and serial entrepreneur, helping early-stage startups to global pharma companies reimagine healthcare through science and technology. Eric helps founders launch, fund, and scale... View Details
Keywords: Healthcare
- 01 Dec 2017
- News
2017 in Manufacturing: The Supply Chain Goes High Tech
The globalization of manufacturing and the increased dependence on digital technology is transforming the sector and changing its competitive advantage profile. This is a long-term trend, but we are seeing its effects more clearly with... View Details
- 25 Aug 2022
- News
Labs Enable Large-scale Research
is conducted at the School. The labs will drive foundational and applied research in six topical areas that address key business and societal challenges of the new digital world. Faculty members from across Harvard, serving as principal... View Details
- Web
Takedown Policy | Baker Library
Takedown Policy Digitized, born-digital, and/or ingested content (hereafter Digital Collections) is made accessible online for purposes of education and research. Because special collections consist of materials generated or collected by... View Details
- 01 Mar 2008
- News
Baker’s Staff Gets a 21st-Century Name
Once upon a time, libraries collected books, and librarians checked them out. But those days are long gone as libraries have moved into the digital age. Baker Library, for example, also produces Web sites, manages audio and video... View Details
Keywords: Educational Services
- Web
Capturing Contemporary Latin American Business History - Creating Emerging Markets
Conferences Capturing Contemporary Latin American Business History – Oral History & Digital Resources The Capturing Contemporary Latin American Business History: Oral History and Digital Resources conference... View Details
- 14 Aug 2019
- Sharpening Your Skills
The Manager's Guide to Leveraging Disruption
forces at work in today's digital economy. Two years later, Christensen expounded on his theories in his groundbreaking book, The Innovator's Dilemma. Their HBS colleagues have been adding to innovation research ever since. Here is a... View Details
Keywords: by Sean Silverthorne
- August 2013 (Revised October 2013)
- Case
Modern Family Planning: The Business of Circle Surrogacy
By: Ramon Casadesus-Masanell and Blake Landro
The business of surrogacy, a boutique practice with client costs upwards of $100,000, allowed couples and individuals from a variety of backgrounds, ages, and sexual orientations to build families. This case examines Circle Surrogacy (CS), one of the premier surrogacy... View Details
Keywords: Family Planning; Platform; Competitive Advantage; Law; Globalization; Competitive Strategy; Digital Platforms; United States; Ukraine
Casadesus-Masanell, Ramon, and Blake Landro. "Modern Family Planning: The Business of Circle Surrogacy." Harvard Business School Case 714-418, August 2013. (Revised October 2013.)
- 01 Feb 1997
- News
New Releases
Competing in the Age of Digital Convergence Edited by David B. Yoffie (Harvard Business School Press) In an introduction to this new collection of essays, David Yoffie, the School's Max and Doris Starr Professor of Business... View Details
- 20 Nov 2014
- News
Expanding Audiences Through HBX CORe
of three offerings developed for HBX, a unique digital education initiative that enables HBS to extend its signature, case-based learning method to new audiences. The full suite of HBX programs includes specialized courses and HBX Live, a... View Details
- 2023
- Chapter
Generalized Matching: Contracts and Networks
By: John William Hatfield, Ravi Jagadeesan, Scott Duke Kominers, Alexandru Nichifor, Michael Ostrovsky, Alexander Teytelboym and Alexander Westkamp
Keywords: Matching; Matching With Contracts; Matching Markets; Matching Platform; Market Design; Digital Platforms; Economics; Networks
Hatfield, John William, Ravi Jagadeesan, Scott Duke Kominers, Alexandru Nichifor, Michael Ostrovsky, Alexander Teytelboym, and Alexander Westkamp. "Generalized Matching: Contracts and Networks." Chap. 14 in Online and Matching-Based Market Design, edited by Federico Echenique, Nicole Immorlica, and Vijay Vazirani, 303–322. Cambridge University Press, 2023.
- June 2020
- Article
Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions
By: Ron Adner, Jianqing Chen and Feng Zhu
We study compatibility decisions of two competing platform owners that generate profits through both hardware sales and royalties from content sales. We consider a game-theoretic model in which two platforms offer different standalone utilities to users. We find that... View Details
Keywords: Compatibility; Platform Competition; Profit Foci; Digital Platforms; Competition; Profit; Decision Making
Adner, Ron, Jianqing Chen, and Feng Zhu. "Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions." Management Science 66, no. 6 (June 2020): 2432–2451.
- 14 Jan 2021
- News
Better Than Cash
(UNCDF). Digital payments increase savings, security, and transparency for both the payer and the recipient, and they can serve as the spark for larger societal change, Goodwin-Groen explains. “Digital financial inclusion can build a... View Details
- 01 Mar 2015
- News
New Idea: State of the Art
Photos courtesy of Cooper Hewitt, Smithsonian Design Museum On the subject of art’s relevance in the digital age, Scott Belsky (MBA 2008) has never been one to mince words. “Art institutions need to change the way we think about the... View Details
- 01 Apr 1998
- News
Snapshot: Gary DiCamillo, Polaroid's CEO
DiCamillo notes, will be transposing some of the company's formidable technological know-how to the newer segments of the market and offering digital products that fit the user-friendly Polaroid tradition. Two current examples are the... View Details
Keywords: Nancy O. Perry
George W. Lucas
Lucas has produced and directed some of the most successful films in history including the Star Wars Trilogy and the Indiana Jones series. Through his Industrial Light and Magic subsidiary, he has pioneered some of the most dramatic View Details
Keywords: Entertainment & Broadcast Media
- 01 Dec 2016
- News
The Future of Books
living in an HBS case study over the last 15 years, as the book industry has been transforming itself into a more digital industry. As recently as five years ago, some of the crystal ball folks said, “Oh, physical books are going to go... View Details
- 2019
- Working Paper
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 13 Platform Systems vs. Step Processes—The Value of Options and the Power of Modularity
This is the first chapter in Part 3. Its purpose is to contrast the value structure of platform systems with step processes from a technological perspective. I first review the basic technical architecture of computers and argue that every computer is inherently a... View Details
Keywords: Platform Systems; Step Processes; Computer Architecture; Modularity; Information Technology; Digital Platforms
Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 13 Platform Systems vs. Step Processes—The Value of Options and the Power of Modularity." Harvard Business School Working Paper, No. 19-073, January 2019.