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  • July–August 2020
  • Article

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

By: Lingling Zhang and Doug J. Chung
The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details
Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation
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  • 2013
  • Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Keywords: Internet and the Web; Digital Marketing
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  • 24 Sep 2019
  • News

Connecting Patients and Providers

10 months with her family. And it inspired Jarzabek to create Trustedoctor. The digital healthcare startup “focuses on the first half mile of the patient and provider journey,” explains Jarzabek. Through his mother’s treatment, he saw... View Details
  • 05 Oct 2022
  • News

Inside the Chip Shortage

Photo via Digital Chosun Photo via Digital Chosun The shortage of semiconductors that has hamstrung the automotive industry since 2020 isn’t over yet, and Renesas CEO Hidetoshi Shibata (MBA 2001) predicts... View Details
Keywords: Computer and Electronic Product Manufacturing; Manufacturing
  • 01 Sep 2007
  • News

Faculty Research Online

investment managers and firms. See http://hbswk.hbs.edu/item/5648.html. Delivering the Digital Goods: iTunes vs. Peer-to-Peer Apple’s iTunes music download service and illegal peer-to-peer (P2P) music downloads offer two contrasting... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 2013
  • Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp
Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details
Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Consumer Products Industry; Food and Beverage Industry
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  • 04 Jun 2018
  • Blog Post

How to Create a Presence Without Being Present

Recruiting Relations Manager, “Many of our students want these kind of companies, but if they don’t recognize your name, they may not give you their full attention.” Fortunately, there are alternative ways to connect. “Don’t feel pressure to come to campus,” says Cathy... View Details
Keywords: All Industries
  • Web

HBS - From The Dean

vision, we must embrace digitalization to a much greater extent. The digital transformation effort we launched is exploring how we can use data and technology to fundamentally rethink aspects of our... View Details
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

element is one of the things we focus on, because it is really fundamental.” Should regulators step in? As Google and Facebook face threats of antitrust action, issues related to the digital economy, including online pricing, are drawing... View Details
Keywords: by Kristen Senz; Retail

    Rob Gierkink

    their customer data collection and digital marketing capabilities through enhancing their existing point-of-sale assets. Index was sold to Strip in April of 2018. Previously Rob was Chairman and CEO of Datalogix which he founded in 2007.... View Details
    Keywords: Venture Capital;#1;#Advertising;#16;#Consumer Products & Packaged Goods
    • 25 Sep 2006
    • Research & Ideas

    How Software Platforms Revolutionize Business

    independent developers to build new features. The cell phone has become a lucrative platform for more than handset makers—also in on the party are makers of digital cameras, music services, and organizer software. Not only are existing... View Details
    Keywords: by Sean Silverthorne; Video Game; Web Services
    • Web

    A Concrete Symbol: The Building of Harvard Business School 1908-1927

    HBS Quick Links HBS Home MBA Executive Education Doctoral Programs Faculty and Research Alumni Publishing Site Index HBS Home Contact Us Map/Directions The Exhibition Building the Campus Research Links Site Credits Copyright © Presidents and Fellows of Harvard College... View Details
    • 29 Dec 2019
    • Research & Ideas

    Read Our Most Popular Research Stories of 2019

    plans for future workforce makeup and training, and its search for opportunities from digital infrastructure and automation. What’s Really Disrupting Business? It’s Not Technology Technology doesn't drive disruption—customers do. The... View Details
    Keywords: by Sean Silverthorne
    • Profile

    Aspa Lekka

    "I started knowing nothing," she says. But she went above and beyond the call of duty, completing extra work to advance her skills. "I managed to build a number of models for digital marketing – it gave me deep knowledge of... View Details
    Keywords: Consulting
    • April 2018
    • Supplement

    Flipkart (B): The Ongoing Battle for India's E-Commerce Market

    By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
    In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports... View Details
    Keywords: Digital Platforms; Internet and the Web; Competition; Retail Industry; India
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    • March 2018 (Revised October 2019)
    • Supplement

    ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (B)

    By: Feng Zhu, Weiru Chen and Shirley Sun
    Supplements the (A) case. View Details
    Keywords: Outsourcing; Disintermediation; Digital Platforms; Information Technology; Problems and Challenges; Global Strategy; Information Technology Industry; China
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    • June 2005
    • Case

    CarMax

    By: Rajiv Lal and David Kiron
    Carmax is the largest multi-market used car dealer in the U.S., and has no format-to-format competitor in the $375 billion used car market. CarMax is trying to do what some analysts believed to be impossible: sell used cars profitably on a national scale, and at the... View Details
    Keywords: Profit; Brands and Branding; Digital Platforms; Segmentation; Auto Industry
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      Harold V. Haverty

      Haverty achieved over 5 consecutive years of 25%+ return on equity ratios and double digit revenue growth. He is credited with diversifying Deluxe – expanding into electronic funds processing from off-line check printing. Haverty was... View Details
      Keywords: Finance
      • Web

      Railroads and the Transformation of Capitalism | Harvard Business School

      HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction Exhibit Railroads: The Transformation of Capitalism Research... View Details
      • 01 Jun 2017
      • News

      Drawing on the Crowd for Innovative Problem-Solving

      problem-solving challenges. “I became a professor to understand why communities, like those that create open-source software, were innovating. It did not correlate with my intuition about the best ways to incentivize innovation and organize people,” says Lakhani, who... View Details