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  • All HBS Web  (4,367)
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  • All HBS Web  (4,367)
    • People  (7)
    • News  (1,037)
    • Research  (2,248)
    • Events  (58)
    • Multimedia  (99)
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  • 01 Dec 2015
  • News

Estonia, Incorporated

he needs to travel to Estonia or attend a session of the UN General Assembly across town. The payoff? A chance to chart the digital future of an entire country. In April, Estonia became the first country in the world to offer e-Residency,... View Details
Keywords: Francis Storrs
  • 2019
  • Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 13 Platform Systems vs. Step Processes—The Value of Options and the Power of Modularity

By: Carliss Y. Baldwin
This is the first chapter in Part 3. Its purpose is to contrast the value structure of platform systems with step processes from a technological perspective. I first review the basic technical architecture of computers and argue that every computer is inherently a... View Details
Keywords: Platform Systems; Step Processes; Computer Architecture; Modularity; Information Technology; Digital Platforms
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Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 13 Platform Systems vs. Step Processes—The Value of Options and the Power of Modularity." Harvard Business School Working Paper, No. 19-073, January 2019.
  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
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Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
  • January 2014 (Revised May 2015)
  • Case

Open English

By: Jeffrey J. Bussgang and Lisa Mazzanti
Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level.... View Details
Keywords: Technology Strategy; Product Management; Startup; Online Learning; Digital Platforms; Entrepreneurship; Business Startups; Technology Industry; Miami; Venezuela
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Bussgang, Jeffrey J., and Lisa Mazzanti. "Open English." Harvard Business School Case 814-020, January 2014. (Revised May 2015.)
  • Web

Takedown Policy | Baker Library

Takedown Policy Digitized, born-digital, and/or ingested content (hereafter Digital Collections) is made accessible online for purposes of education and research. Because special collections consist of materials generated or collected by... View Details
  • 2023
  • Chapter

Generalized Matching: Contracts and Networks

By: John William Hatfield, Ravi Jagadeesan, Scott Duke Kominers, Alexandru Nichifor, Michael Ostrovsky, Alexander Teytelboym and Alexander Westkamp
Keywords: Matching; Matching With Contracts; Matching Markets; Matching Platform; Market Design; Digital Platforms; Economics; Networks
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Hatfield, John William, Ravi Jagadeesan, Scott Duke Kominers, Alexandru Nichifor, Michael Ostrovsky, Alexander Teytelboym, and Alexander Westkamp. "Generalized Matching: Contracts and Networks." Chap. 14 in Online and Matching-Based Market Design, edited by Federico Echenique, Nicole Immorlica, and Vijay Vazirani, 303–322. Cambridge University Press, 2023.
  • June 2020
  • Article

Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions

By: Ron Adner, Jianqing Chen and Feng Zhu
We study compatibility decisions of two competing platform owners that generate profits through both hardware sales and royalties from content sales. We consider a game-theoretic model in which two platforms offer different standalone utilities to users. We find that... View Details
Keywords: Compatibility; Platform Competition; Profit Foci; Digital Platforms; Competition; Profit; Decision Making
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Adner, Ron, Jianqing Chen, and Feng Zhu. "Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions." Management Science 66, no. 6 (June 2020): 2432–2451.
  • Web

IT Strategy: IT Modernization Drives Academic Library Innovation | Information Technology

the vanguard of academic library innovation, linked data experimentation, semantic data modeling, and digital product development through new, cutting-edge technology and processes. The current architecture needs to be redesigned to... View Details
  • 01 Mar 2008
  • News

Baker’s Staff Gets a 21st-Century Name

Once upon a time, libraries collected books, and librarians checked them out. But those days are long gone as libraries have moved into the digital age. Baker Library, for example, also produces Web sites, manages audio and video... View Details
Keywords: Educational Services
  • Web

Capturing Contemporary Latin American Business History - Creating Emerging Markets

Conferences Capturing Contemporary Latin American Business History – Oral History & Digital Resources The Capturing Contemporary Latin American Business History: Oral History and Digital Resources conference... View Details
  • 01 Feb 1997
  • News

New Releases

Competing in the Age of Digital Convergence Edited by David B. Yoffie (Harvard Business School Press) In an introduction to this new collection of essays, David Yoffie, the School's Max and Doris Starr Professor of Business... View Details
  • 20 Nov 2014
  • News

Expanding Audiences Through HBX CORe

of three offerings developed for HBX, a unique digital education initiative that enables HBS to extend its signature, case-based learning method to new audiences. The full suite of HBX programs includes specialized courses and HBX Live, a... View Details
  • July 2021
  • Article

Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market

By: Hui Li and Feng Zhu
Platform competition is shaped by the likelihood of multi-homing (i.e., complementors or consumers adopt more than one platform). To take advantage of multi-homing, platform firms often attempt to motivate their rivals’ high-performing complementors to adopt their own... View Details
Keywords: Platform Competition; Multi-homing; Information Transparency; Daily Deals; Groupon; LivingSocial; Digital Platforms; Information; Competition
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Li, Hui, and Feng Zhu. "Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market." Management Science 67, no. 7 (July 2021): 4384–4407.
  • 2019
  • Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 16 Capturing Value by Controlling Bottlenecks in Open Platform Systems

By: Carliss Y. Baldwin
The purpose of this chapter is to investigate the means by which firms capture value in open platform systems. I begin by arguing that the surplus value created by complementarities within a technical system will be split among the owners of the unique and essential... View Details
Keywords: Open Platforms; Bottlenecks; Flow Production; Value Capture; Disintermediation; Production; Management; Digital Platforms
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Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 16 Capturing Value by Controlling Bottlenecks in Open Platform Systems." Harvard Business School Working Paper, No. 20-054, November 2019.
  • 2015
  • Other Unpublished Work

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Lingling Zhang, Clarence Lee and Anita Elberse
Keywords: Digital Marketing; Advertising Campaigns
Citation
Related
Zhang, Lingling, Clarence Lee, and Anita Elberse. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." March 2015. (In preparation for resubmission at Marketing Science.)
  • Feb 06 2019
  • Short Film

Achieving Personal and Professional Growth

  • Dec 01 2016
  • Testimonial

Appreciating Different Perspectives in the Classroom

  • Aug 18 2016
  • Testimonial

Blazing Trails in the Entertainment Industry

  • Jul 22 2016
  • Testimonial

Reaching the Next Stage of Your Career

  • Web

Credits - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections

production: Melissa Clarke, Baker Library Information Products Digital Imaging: Digital Imaging Group, Harvard University Mary Lee Kennedy, Executive Director, Baker Library Laura Linard, Director,... View Details
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