Publications

2016
Book

Finding Purpose: Environmental Stewardship as a Personal Calling

By: Andrew J. Hoffman

Both thoughtful and thought-provoking, Finding Purpose aims to challenge our understanding of how humanity interacts with planet Earth, and our role within this. This book is an invitation: would you like to participate in one of the most important projects of... View Details

Keywords: Environmental Sustainability; Ethics; Society; Mission and Purpose; Natural Environment

Find at Harvard

May 1990 (Revised October 1993)
Case

Cooper Pharmaceuticals, Inc.

By: Frank V. Cespedes

Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Mr. Marsh has had an uneven career with Cooper Pharmaceuticals, Inc. (CPI) and, after a probationary period, is asked to resign. Following his termination, a number... View Details

Keywords: Decision Making; Resignation and Termination; Personal Development and Career; Problems and Challenges; Core Relationships

October 13, 2021
Editorial

How Companies Can Improve Employee Engagement Right Now

By: Daniel Stein, Nick Hobson, Jon M. Jachimowicz and Ashley Whillans

A year and a half into the pandemic, employees’ mental “surge capacity” is likely diminished. Managers must take proactive steps to increase employee engagement, or risk losing their workforce. Engaged employees perform better, experience less burnout, and stay in... View Details

Keywords: Employee Retention; Employee Engagement; Employee Relationship Management; Work-Life Balance

Read Now

September 2020 (Revised June 2023)
Supplement

Spreadsheet Supplement to Artea Teaching Note

By: Eva Ascarza and Ayelet Israeli

Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

September 2020 (Revised July 2022)
Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

January 1997 (Revised August 2007)
Case

Computron, Inc. (2006)

By: John A. Quelch

In July 1996, Mr. Thomas Zimmermann, European Manager of Computron, must select a price for a new computer for his largest customer. A rewritten version of an earlier case. View Details

Keywords: Customer Relationship Management; Price; Product; Europe

Web

Placement - Doctoral

of the HBS Doctoral Programs have gone on to become prominent scholars in a wide range of disciplines at many of the world's most prestigious institutions. Placement, 2020-2025 Accounting & Management 2025 Terrence Tianshuo Shi Accounting... View Details

January 2009 (Revised June 2009)
Case

Distribution at American Airlines (A)

By: Benjamin Edelman

American Airlines sought to reduce the fees it pays to global distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who... View Details

Keywords: Price; Globalized Firms and Management; Governing Rules, Regulations, and Reforms; Distribution; Service Operations; Competition; Air Transportation Industry; Travel Industry

22 Jan 2007
Working Paper Summaries

“Don’ts" and "Do’s”: Insights from Experience in Mitigating Risks of Western Investors in Post-Communist Countries

Keywords: by Charalambos A. Vlachoutsicos & Paul R. Lawrence

February 2009 (Revised March 2013)
Case

Messer Griesheim (A)

By: Josh Lerner, Ann-Kristin Achleitner, Eva Lutz and Kerry Herman

In 2001, Allianz Capital Partners and Goldman Sachs acquired a majority stake in Messer Griesheim, a European industrial gas concern held by Hoechst. The dealmakers faced several challenges, including delicate corporate governance issues due to partial family ownership... View Details

Keywords: Mergers and Acquisitions; Restructuring; Venture Capital; Private Equity; Corporate Governance; Family Ownership; Chemical Industry; Industrial Products Industry; Europe

29 Sep 2003
Research & Ideas

Pride Goeth Before a Profit

there are some managers who don't want to take the time to fill out a simple form," he says, "but it really doesn't take that much effort." The electronic reports get to customers up to two... View Details

Keywords: by Theodore Kinni

18 Apr 2022
HBS Case

Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off

our economic analysis.” Crafting a careful communications strategy Stack and his colleagues fully expected a backlash from angry customers and gun-rights groups, such as the National Rifle Association, and they were additionally concerned... View Details

Keywords: by Jay Fitzgerald

January 2020 (Revised April 2020)
Case

Rumo: Infrastructure for a Healthier Economy

By: Forest L. Reinhardt, Mariana Cal, Ruth Costas and Natalie Kindred

Brazilian logistics company Rumo operated 13,500 km in railway networks, port terminals, and inland transshipment terminals, connecting major Brazilian ports to the agriculture hubs of Mato Grosso and São Paulo state. Controlled by Cosan, Brazil's leading sugar and... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Customer Relationship Management; Growth and Development Strategy; Logistics; Rail Transportation; Value Creation; Rail Industry; Transportation Industry; Agriculture and Agribusiness Industry; Latin America; Brazil

February 2009
Journal Article

Domestic Effects of the Foreign Activities of U.S. Multinationals

By: Mihir A. Desai, C. Fritz Foley and James R. Hines Jr.

Do firms investing abroad simultaneously reduce their domestic activity? This paper analyzes the relationship between the domestic and foreign operations of American manufacturing firms between 1982 and 2004 by instrumenting for changes in foreign operations with GDP... View Details

Keywords: Foreign Direct Investment; Global Range; Local Range; Multinational Firms and Management; Compensation and Benefits; Operations; Manufacturing Industry; United States