Creating Markets - Publications - Faculty & Research

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Systems for Scaling Ventures (SSV) - Course Catalog

actively apply tools. This course is for founders, joiners, investors, and consultants aspiring to create value by designing (or helping design) the management systems necessary to bring new ventures from early-stage startups to... View Details

01 Jun 1997
News

MBA Program:Rapid Innovation in '96

we want to convey." Marketing efforts will include creating new publications targeted at specific audiences, as well as sending HBS representatives to colleges and universities to discuss business-education... View Details

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Academic Solutions & Opportunities | HBS Online

Bolster Your Curriculum with HBS Online Courses HBS Online works with universities around the world to create unique educational opportunities. Academic institutions that integrate HBS Online courses into their curriculum benefit from a... View Details

03 Sep 2020
Op-Ed

Why American Health Care Needs Its Own SEC

Commission. Why health care needs an SEC equivalent For more than eight decades, the SEC has brought transparency to the financial system, policing the market to ensure robust disclosure that complies with Generally Accepted Accounting... View Details

Keywords: by Regina E. Herzlinger; Health

01 Dec 2008
News

Alumni Books

plans that are easy to apply. It highlights why marketing plans matter and where they go wrong and explains how to create a powerful plan that will help build a strong, profitable business. More than Money:... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Food Services and Drinking Places; Hospitality; Transportation Equipment Manufacturing; Manufacturing

24 Oct 2012
Research & Ideas

Want People to Save More? Send a Text

experience planted a seed for Pomeranz's future research: how to promote financial savings among "microentrepreneurs" such as food cart owners, street vendors, and cosmetics saleswomen, whose income is low and often fluctuates. Having effective tools to save... View Details

Keywords: by Kim Girard

01 Dec 2017
News

Pencils Up: Taking Note of New Courses

sustainability, values alignment, and impact, creating a market that has grown almost 25 percent since 2014; it now represents $23 trillion in assets globally. “The potential to deploy capital to obtain... View Details

Keywords: Julia Hanna

01 Dec 2017
News

Enhancing Students’ Cultural Intelligence

Students partnered with Colgate-Palmolive in Mexico City Students partnered with Colgate-Palmolive in Mexico City Brian Franklin (MBA 2018) admits the prospect of partnering with Colgate-Palmolive to identify a strategy for marketing... View Details

01 Sep 2013
News

Authentic Leadership

Leadership Development (ALD) are encouraged to check their public personae—the polished resumes or stylized Facebook pages they've crafted that tell a version of their life story—at the door. Inside the classroom, the focus is on understanding one's true self with the... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

21 Nov 2017
News

Start Your Engines

contributions of Bernie Ecclestone, F1’s former head, while laying out some thoughts for the future: a new circuit in a “destination” city such as New York, Miami, or Las Vegas; faster, louder engines; and redesigned tracks to create more... View Details

Keywords: Racing; Formula One

25 Apr 2014
News

A model of service

Through 20 years spent as director of All Souls Soup Kitchen in New York City, Ashley Garrett (MBA 1987) transformed volunteer work into an educational experience for students. At All Souls, a feeding program for some of the city's neediest families, she View Details

24 Apr 2014
News

Driving the family business onto a global stage

Anand Mahindra (AB 1977, MBA 1981), as chairman and managing director of Mahindra & Mahindra (M&M), has grown the family business into a thriving Indian multinational automotive manufacturing corporation, creating jobs for thousands. Not... View Details

10 Oct 2007
First Look

First Look: First Look: October 10

two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint-venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label... View Details

Keywords: Martha Lagace

01 Feb 1997
News

Doing It Your Way

In the beginning there was the microprocessor. The mass market availability in the early 1980s of this revolutionary piece of technology — which shrank the computer from an unwieldy Goliath of a machine to a compact unit that could fit on... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

27 Sep 2024
Research & Ideas

Charting 'Cheapflation': How Budget Brands Got So Pricey

Administration, analyzed millions of products from more than 90 big retailers in 10 countries, including detailed price data for products within the same categories, something that’s been difficult to study. After creating indexes tied to... View Details

Keywords: by Ana Elena Azpúrua

Clarence Saunders

Having made a name for himself as a grocery wholesaler, Saunders decided to embark on a plan of revolutionizing the common supermarket. Removing unnecessary clerks, creating elaborate aisle displays and rearranging the store to force... View Details

Keywords: Retail

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

"What I’ve said that turned out to be right will be considered obvious, and what was wrong will be humorous" —Bill Gates, The Road Ahead, 1995 In 2001, I wrote a book explaining why accelerated growth strategies created value for some... View Details

Keywords: by Thomas R. Eisenmann; Technology

18 May 2017
News

Pioneer Spirit

program in the 1960s to his role today as president and CEO of Pioneer Group, which creates affordable housing through the renovation and preservation of historic buildings in the American Midwest. Freeman grew up in a small Kansas town,... View Details

Keywords: Constantine von Hoffman

24 Feb 2009
First Look

First Look: February 24, 2009

suggest policies to create an IP address "market" while avoiding major negative externalities—mitigating the worst effects of v4 scarcity, while obtaining price discovery and allocative efficiency benefits of View Details