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Show Results For
- All HBS Web
(6,726)
- People (8)
- News (1,396)
- Research (4,357)
- Events (39)
- Multimedia (82)
- Faculty Publications (2,655)
- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
The Socioeconomic Impact of Internet Tracking
At a time when the future of cookies in ad tracking is in doubt, this report contributes to understanding online tracking and its positive and negative consequences, both economic and social. We describe how tracking works to circulate data and affect privacy, how data... View Details
- January 2009
- Case
Creating The Partnership Solutions Group at Lehman Brothers
By: David A. Thomas and Stephanie Creary
Explores how two senior Wall St. executives created a successful commercial opportunity for Lehman Brothers that focused on building relationships with minority- and women-owned financial services firms. Illustrates how Patricia Miller Zollar and Nadja Fidelia aligned... View Details
Keywords: Diversity; Gender; Partners and Partnerships; Power and Influence; Value Creation; Financial Services Industry
Thomas, David A., and Stephanie Creary. "Creating The Partnership Solutions Group at Lehman Brothers." Harvard Business School Case 409-042, January 2009.
- 28 Apr 2016
- News
Is good health good for business?
- August 2023 (Revised January 2025)
- Case
The Gift Card Swap
By: David G. Fubini, William Fubini, Patrick Sanguineti and Amy Chambers
In this short vignette on ethics in consulting, Brenda Thompson, a new Associate at a prestigious consulting firm, learns that a fellow Associate is using the firm's meal expense benefits to pocket the difference between the maximum daily allowance and his actual... View Details
Fubini, David G., William Fubini, Patrick Sanguineti, and Amy Chambers. "The Gift Card Swap." Harvard Business School Case 424-010, August 2023. (Revised January 2025.)
- 15 Mar 2016
- News
Health Care Delivery Innovations That Integrate Care? Yes!
- Article
Clogs to Clogs in Three Generations? Explaining Entrepreneurial Performance in Britain Since 1850
By: Tom Nicholas
Research into culture and entrepreneurship in Britain has been dominated by casual empiricism. This article shows the benefits of using a new method. Lifetime wealth accumulation is specified as a measure of entrepreneurial performance, and applied to data collected... View Details
Keywords: Entrepreneurship; Performance Evaluation; Biography; Culture; Education; Wealth; Research; Great Britain
Nicholas, Tom. "Clogs to Clogs in Three Generations? Explaining Entrepreneurial Performance in Britain Since 1850." Journal of Economic History 59, no. 3 (September 1999).
- December 2006 (Revised October 2007)
- Case
Embrapa
By: David E. Bell and Mary L. Shelman
Brazil's national agricultural research corporation, Embrapa, has developed an integrated crop and livestock production system that will allow farmers and ranchers to intensify production and improve profitability. Broad adoption of the technology would provide the... View Details
Keywords: Agribusiness; Policy; Business and Government Relations; Environmental Sustainability; Technology Adoption; Agriculture and Agribusiness Industry; Brazil
Bell, David E., and Mary L. Shelman. "Embrapa." Harvard Business School Case 507-019, December 2006. (Revised October 2007.)
- February 2021
- Background Note
Jobs to Be Done: A Toolbox
By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen
The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details
Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management
van Bever, Derek C. M., Bob Moesta, Iuliana Mogosanu, Shaye Roseman, and Katie Zandbergen. "Jobs to Be Done: A Toolbox." Harvard Business School Background Note 321-095, February 2021.
- September 2020
- Case
&pizza: Leading an ‘Employee-First’ Company During a Period of Societal Challenges
By: Francesca Gino and Jeffrey Huizinga
&Pizza is a pizza chain that in the spring of 2020 finds its business completely up-ended by the COVID-19 crisis and shut-down. Many companies in the restaurant and hospitality sector responded to the crisis by shutting down their operations and laying off employees.... View Details
Keywords: Agility; Crisis; Culture; Values; COVID-19 Pandemic; Crisis Management; Leadership; Organizational Culture; Values and Beliefs; Employee Relationship Management
Gino, Francesca, and Jeffrey Huizinga. "&pizza: Leading an ‘Employee-First’ Company During a Period of Societal Challenges." Harvard Business School Case 921-017, September 2020.
- May 2019
- Teaching Note
Tesla, Inc. in 2018
By: Siko Sikochi and Suraj Srinivasan
Teaching Note for HBS No. 119-013. The case facilitates a discussion about corporate governance and its role in achieving sustainable profitability and driving long-term shareholder value. The discussion can focus on such questions as what constitutes good governance,... View Details
- 26 Sep 2014
- News
How Food Stamps Fuel Entrepreneurship
- 28 Jan 2019
- Research & Ideas
Forget Cash. Here Are Better Ways to Motivate Employees
Whillans co-wrote a recent article in Compensation & Benefits Review, “Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees,” with... View Details
Keywords: by Dina Gerdeman
- 2024
- Working Paper
The Pay of Finance Professors
By: Claire Célérier, Boris Vallée and Alexey Vasilenko
This paper documents the existence of a significant wage finance premium in academia, and investigates its underlying mechanism. By exploiting an extensive dataset covering wages, publications and socio-demographics for 60,000 public-university faculty from all fields,... View Details
Célérier, Claire, Boris Vallée, and Alexey Vasilenko. "The Pay of Finance Professors." Working Paper, 2024.
- 28 Jun 2013
- News
How Money Actually Buys Happiness
- October 2011 (Revised March 2013)
- Case
Yale University Investments Office: February 2011
By: Josh Lerner and Ann Leamon
David Swensen and the Investments Office staff must decide whether to continue to allocate the bulk of the university's endowment to illiquid investments—hedge funds, private equity, real estate—given the impact of the recent market turmoil. The case explores the risks... View Details
Keywords: Asset Management; Resource Allocation; Investment; Venture Capital; Investment Funds; Property; Private Equity
Lerner, Josh, and Ann Leamon. "Yale University Investments Office: February 2011." Harvard Business School Case 812-062, October 2011. (Revised March 2013.)
- May 2025
- Teaching Note
From oneworld to a New World? LATAM’s High-Stakes Alliance Dilemma
By: Juan Alcacer and Valentina Tarzijan
As global alliances evolve and regulatory barriers mount, LATAM Airlines must reassess the strategic logic of partnerships. In 2019, Delta Air Lines proposed a $1.9 billion investment and deeper cooperation via a Joint Business Agreement, prompting LATAM to evaluate... View Details
- 14 Oct 2014
- First Look
First Look: October 14
Publications October 2014 Journal of International Economics The Global Agglomeration of Multinational Firms By: Alfaro, Laura, and Maggie Xiaoyang Chen Abstract—The explosion of multinational activities in recent decades is rapidly... View Details
Keywords: Sean Silverthorne
- 05 Nov 2010
- Research & Ideas
The Work-Around Culture: Unintended Consequences of Organizational Heroes
"Work-around cultures" are pervasive in health care. Employees tend to work around obstacles, often feeling like a hero in the process, without solving the underlying problems. The reasons for these cultures are manifold, but they are costly in financial... View Details