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  • All HBS Web  (6,726)
    • People  (8)
    • News  (1,396)
    • Research  (4,357)
    • Events  (39)
    • Multimedia  (82)
  • Faculty Publications  (2,655)
← Page 126 of 6,726 Results →
  • Article

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
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Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.

    The Socioeconomic Impact of Internet Tracking

    At a time when the future of cookies in ad tracking is in doubt, this report contributes to understanding online tracking and its positive and negative consequences, both economic and social. We describe how tracking works to circulate data and affect privacy, how data... View Details
    • January 2009
    • Case

    Creating The Partnership Solutions Group at Lehman Brothers

    By: David A. Thomas and Stephanie Creary
    Explores how two senior Wall St. executives created a successful commercial opportunity for Lehman Brothers that focused on building relationships with minority- and women-owned financial services firms. Illustrates how Patricia Miller Zollar and Nadja Fidelia aligned... View Details
    Keywords: Diversity; Gender; Partners and Partnerships; Power and Influence; Value Creation; Financial Services Industry
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    Thomas, David A., and Stephanie Creary. "Creating The Partnership Solutions Group at Lehman Brothers." Harvard Business School Case 409-042, January 2009.
    • 28 Apr 2016
    • News

    Is good health good for business?

    • August 2023 (Revised January 2025)
    • Case

    The Gift Card Swap

    By: David G. Fubini, William Fubini, Patrick Sanguineti and Amy Chambers
    In this short vignette on ethics in consulting, Brenda Thompson, a new Associate at a prestigious consulting firm, learns that a fellow Associate is using the firm's meal expense benefits to pocket the difference between the maximum daily allowance and his actual... View Details
    Keywords: Ethics; Decisions; Consulting Industry
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    Fubini, David G., William Fubini, Patrick Sanguineti, and Amy Chambers. "The Gift Card Swap." Harvard Business School Case 424-010, August 2023. (Revised January 2025.)
    • 05 Jul 2006
    • Working Paper Summaries

    The Motion Picture Industry: Critical Issues in Practice, Current Research & New Research Directions

    Keywords: by Jehoshua Eliashberg, Anita Elberse & Mark A. A. M. Leenders; Entertainment & Recreation; Motion Pictures & Video; Advertising
    • 15 Mar 2016
    • News

    Health Care Delivery Innovations That Integrate Care? Yes!

    • Article

    Clogs to Clogs in Three Generations? Explaining Entrepreneurial Performance in Britain Since 1850

    By: Tom Nicholas
    Research into culture and entrepreneurship in Britain has been dominated by casual empiricism. This article shows the benefits of using a new method. Lifetime wealth accumulation is specified as a measure of entrepreneurial performance, and applied to data collected... View Details
    Keywords: Entrepreneurship; Performance Evaluation; Biography; Culture; Education; Wealth; Research; Great Britain
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    Nicholas, Tom. "Clogs to Clogs in Three Generations? Explaining Entrepreneurial Performance in Britain Since 1850." Journal of Economic History 59, no. 3 (September 1999).
    • December 2006 (Revised October 2007)
    • Case

    Embrapa

    By: David E. Bell and Mary L. Shelman
    Brazil's national agricultural research corporation, Embrapa, has developed an integrated crop and livestock production system that will allow farmers and ranchers to intensify production and improve profitability. Broad adoption of the technology would provide the... View Details
    Keywords: Agribusiness; Policy; Business and Government Relations; Environmental Sustainability; Technology Adoption; Agriculture and Agribusiness Industry; Brazil
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    Bell, David E., and Mary L. Shelman. "Embrapa." Harvard Business School Case 507-019, December 2006. (Revised October 2007.)
    • February 2021
    • Background Note

    Jobs to Be Done: A Toolbox

    By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen
    The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details
    Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management
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    van Bever, Derek C. M., Bob Moesta, Iuliana Mogosanu, Shaye Roseman, and Katie Zandbergen. "Jobs to Be Done: A Toolbox." Harvard Business School Background Note 321-095, February 2021.
    • September 2020
    • Case

    &pizza: Leading an ‘Employee-First’ Company During a Period of Societal Challenges

    By: Francesca Gino and Jeffrey Huizinga
    &Pizza is a pizza chain that in the spring of 2020 finds its business completely up-ended by the COVID-19 crisis and shut-down. Many companies in the restaurant and hospitality sector responded to the crisis by shutting down their operations and laying off employees.... View Details
    Keywords: Agility; Crisis; Culture; Values; COVID-19 Pandemic; Crisis Management; Leadership; Organizational Culture; Values and Beliefs; Employee Relationship Management
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    Gino, Francesca, and Jeffrey Huizinga. "&pizza: Leading an ‘Employee-First’ Company During a Period of Societal Challenges." Harvard Business School Case 921-017, September 2020.
    • May 2019
    • Teaching Note

    Tesla, Inc. in 2018

    By: Siko Sikochi and Suraj Srinivasan
    Teaching Note for HBS No. 119-013. The case facilitates a discussion about corporate governance and its role in achieving sustainable profitability and driving long-term shareholder value. The discussion can focus on such questions as what constitutes good governance,... View Details
    Keywords: Public Company; Corporate Governance; Governing and Advisory Boards; Cost vs Benefits
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    Sikochi, Siko, and Suraj Srinivasan. "Tesla, Inc. in 2018." Harvard Business School Teaching Note 119-101, May 2019.
    • 26 Sep 2014
    • News

    How Food Stamps Fuel Entrepreneurship

    • 28 Jan 2019
    • Research & Ideas

    Forget Cash. Here Are Better Ways to Motivate Employees

    Whillans co-wrote a recent article in Compensation & Benefits Review, “Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees,” with... View Details
    Keywords: by Dina Gerdeman
    • 2024
    • Working Paper

    The Pay of Finance Professors

    By: Claire Célérier, Boris Vallée and Alexey Vasilenko
    This paper documents the existence of a significant wage finance premium in academia, and investigates its underlying mechanism. By exploiting an extensive dataset covering wages, publications and socio-demographics for 60,000 public-university faculty from all fields,... View Details
    Keywords: Finance Wage Premium; Finance Academia; Wages; Higher Education
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    Célérier, Claire, Boris Vallée, and Alexey Vasilenko. "The Pay of Finance Professors." Working Paper, 2024.
    • 28 Jun 2013
    • News

    How Money Actually Buys Happiness

    • October 2011 (Revised March 2013)
    • Case

    Yale University Investments Office: February 2011

    By: Josh Lerner and Ann Leamon
    David Swensen and the Investments Office staff must decide whether to continue to allocate the bulk of the university's endowment to illiquid investments—hedge funds, private equity, real estate—given the impact of the recent market turmoil. The case explores the risks... View Details
    Keywords: Asset Management; Resource Allocation; Investment; Venture Capital; Investment Funds; Property; Private Equity
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    Lerner, Josh, and Ann Leamon. "Yale University Investments Office: February 2011." Harvard Business School Case 812-062, October 2011. (Revised March 2013.)
    • May 2025
    • Teaching Note

    From oneworld to a New World? LATAM’s High-Stakes Alliance Dilemma

    By: Juan Alcacer and Valentina Tarzijan
    As global alliances evolve and regulatory barriers mount, LATAM Airlines must reassess the strategic logic of partnerships. In 2019, Delta Air Lines proposed a $1.9 billion investment and deeper cooperation via a Joint Business Agreement, prompting LATAM to evaluate... View Details
    Keywords: Latin America; North America
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    Alcacer, Juan, and Valentina Tarzijan. "From oneworld to a New World? LATAM’s High-Stakes Alliance Dilemma." Harvard Business School Teaching Note 725-454, May 2025.
    • 14 Oct 2014
    • First Look

    First Look: October 14

      Publications October 2014 Journal of International Economics The Global Agglomeration of Multinational Firms By: Alfaro, Laura, and Maggie Xiaoyang Chen Abstract—The explosion of multinational activities in recent decades is rapidly... View Details
    Keywords: Sean Silverthorne
    • 05 Nov 2010
    • Research & Ideas

    The Work-Around Culture: Unintended Consequences of Organizational Heroes

    "Work-around cultures" are pervasive in health care. Employees tend to work around obstacles, often feeling like a hero in the process, without solving the underlying problems. The reasons for these cultures are manifold, but they are costly in financial... View Details
    Keywords: by Anita Tucker; Health
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