Publications

September 2019 (Revised January 2021)
Case

Vispera: Visual Intelligence for Retail

By: Yael Grushka-Cockayne and Gamze Yucaoglu

The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company’s agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the... View Details

Keywords: Computer Vision Technology; Visual Analysis; Retail; Information Technology; Business Model; Operations; Performance Efficiency; Competitive Strategy; Decision Choices and Conditions; Global Strategy; Technology Industry; Retail Industry; Turkey

05 Oct 2023
Blog Post

A Pathway to Public Service: Brandon Moore (MBA/MPP 2025)

Brandon Moore (MBA/MPP 2025) shares his experience in public service and why he decided on the joint degree program with Harvard Business School and Harvard Kennedy School. The MBA/MPP and MBA/MPA-ID are three-year programs that combine... View Details

2009
Chapter

Entrepreneurship and the History of Globalization

By: G. Jones and R. Daniel Wadhwani

In this article, we build on the recent efforts of scholars to reintroduce entrepreneurship into the research agenda of business historians. We examine the value and limitations of adapting recent social scientific theories and methods on entrepreneurship to research... View Details

Keywords: History; Multinational Firms and Management; Resource Allocation; Research; Entrepreneurship; Cognition and Thinking; Growth and Development Strategy

November 2008 (Revised July 2009)
Background Note

A Managerial Perspective on Clinical Trials

By: Arthur A. Daemmrich

This note describes the history and regulation of clinical trials, managerial challenges related to pharmaceutical product testing, and current debates regarding prescription drug safety. Since clinical testing takes between five and seven years, and consumes up to 70... View Details

Keywords: Governing Rules, Regulations, and Reforms; Health Testing and Trials; Product Development; Safety; Biotechnology Industry; Pharmaceutical Industry

June 2025
Exercise

Full-Funnel Advertising on TikTok: An Experiment

By: Jeremy Yang and Ayelet Israeli

TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details

2021
Other Unpublished Work

Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2

By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland

An interrelated set of tools and methods is disclosed for: (1) measuring the relationship between software source code attributes (such as code quality, design quality, test quality, and complexity metrics) and software economics outcome metrics (such as... View Details

Keywords: Technical Debt; Applications and Software; Economics; Measurement and Metrics; Patents

Read Now

08 May 2012
First Look

First Look: May 8

supported this prediction. Auxiliary analyses suggest that contrast effects and non-random scheduling of interviews are unlikely alternative explanations. Six Myths of Product Development Authors:Stefan Thomke and Donald Reinertsen... View Details

Keywords: Carmen Nobel

Program

Investment Management Workshop

Summary The Investment Management Workshop convenes the world's top principals, portfolio managers, and executives to explore the latest industry strategies and best practices. Focused on asset management, business strategy, View Details

Article

Drive Innovation with Better Decision-Making

By: Linda A. Hill, Emily Tedards and Taran Swan

Despite their embrace of agile methods, many firms striving to innovate are struggling to produce breakthrough ideas. A key culprit, according to the authors, is an outdated, inefficient approach to decision-making. Today’s discovery-driven innovation processes involve... View Details

Keywords: Innovation and Invention; Decision Making; Decision Choices and Conditions; Organizational Change and Adaptation

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22 Nov 2014
News

The Best Parts of the Harvard Innovation Lab Fireside Chat with Robert & Jonathan Kraft

13 Jun 2016
News

Cos must focus on innovation and production

May 2004 (Revised December 2004)
Case

Slingshot Technology, Inc. (B)

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Organizational Change and Adaptation; Private Ownership; Opportunities; Partners and Partnerships; Information Technology; Entrepreneurship; Applications and Software; Intellectual Property; Business Startups; Information Technology Industry

December 2011 (Revised June 2012)
Case

Samasource: Give Work, Not Aid

By: Francesca Gino and Bradley R. Staats

Samasource sought to use work, not aid, for economic development. The company secured contracts for digital services from large companies in the United States and Europe, divided the work up into small pieces (called microwork) and then sent it to delivery centers in... View Details

Keywords: Development Economics; Growth and Development Strategy; Social Enterprise

January 2016
Case

Savannah Informatics

By: Kevin Schulman

John Muthee and Justus Paul are recent graduates of medical school and a unique program in clinical informatics. They return to Nairobi, Kenya with a passion to make a difference in their community. They have a team they know well, but need to find a project concept... View Details

Keywords: Information Systems; Entrepreneurship; Strategy; Kenya; Africa

If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common with Harvard Business School professor Mikolaj... View Details

16 Aug 2010
News

Sports Marketing Lifetime Achievement Award

September 1994
Case

BayFunds

By: Alvin J. Silk, Lisa Klein Pearo and Jamie Harper

In June, 1994, the Senior Vice President of BayBank's Investment Management Group is preparing a strategic plan for her organization's line of mutual funds. Sixteen months earlier, BayBank, Massachusetts's leading retail bank, had entered the mutual fund business by... View Details

Keywords: Banks and Banking; Marketing Strategy; Brands and Branding; Investment Funds; Product Marketing; Integration; Financial Services Industry