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Show Results For
- All HBS Web
(3,612)
- People (15)
- News (949)
- Research (2,110)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass... View Details
Keywords: by Peter K. Jacobs
- 13 Jul 2010
- First Look
First Look: July 13
ultimatum from Walmart, his largest customer, about his largest and most profitable product line: "We're dropping it." Among its hosiery products, the Kentucky Derby Hosiery Co. produces and sells... View Details
Keywords: Martha Lagace
- November 2009
- Case
Cisco Acquires Linksys
By: David F. Hawkins
Students must suggest ways to value intangible assets, including trademarks, acquired by Cisco in the Linksys acquisition. View Details
Keywords: Accounting; Mergers and Acquisitions; Trademarks; Brands and Branding; Information Technology; Valuation; Telecommunications Industry
Hawkins, David F. "Cisco Acquires Linksys." Harvard Business School Case 110-013, November 2009.
- October 2019
- Case
GRIT Fitness
By: Lynda M. Applegate and Olivia Hull
In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed... View Details
Keywords: Entrepreneurship; Business Startups; Mission and Purpose; Corporate Strategy; Customer Focus and Relationships; Forecasting and Prediction; Business Plan; Trends; Experience and Expertise; Talent and Talent Management; Training; Health; Selection and Staffing; Leadership Style; Leadership Development; Management Style; Management Teams; Brands and Branding; Organizational Culture; Organizational Structure; Motivation and Incentives; Sports; Competition; Diversification; Expansion; Value Creation; Health Industry; Sports Industry; Texas
Applegate, Lynda M., and Olivia Hull. "GRIT Fitness." Harvard Business School Case 820-016, October 2019.
- May 2008
- Supplement
Kenny Kahn at Muzak (B)
By: Linda A. Hill and Emily Stecker
Supplemental Material for 408-057 View Details
Keywords: Organizations; Geographic Location; Innovation and Invention; Employees; Management Teams; Brands and Branding; Organizational Change and Adaptation; Organizational Culture; Design; Music Industry
Hill, Linda A., and Emily Stecker. "Kenny Kahn at Muzak (B)." Harvard Business School Supplement 408-069, May 2008.
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
the Market's advisory council, for example, looks into the aforementioned concept of loyalty. Implications for marketing, according to the results, include the following: "Embody in brand communications the personality traits people seek... View Details
Keywords: by Martha Lagace
- 18 Nov 2008
- First Look
First Look: November 18, 2008
the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President... View Details
Keywords: Martha Lagace
- 28 Jun 2011
- First Look
First Look: June 28
Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize Vehicles, and Connie Fontaine, Ford's Manager of Brand Content View Details
Keywords: Sean Silverthorne
- April 2004
- Teaching Note
Marks & Spencer: The Phoenix Rises (Multi-Media Case)
By: Joseph L. Bower
Teaching Note to (9-304-034). View Details
- 02 Jul 2024
- News
The Beauty Guide
Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted to do with her career. She answered, “I want to be you. I want to run Neutrogena.”... View Details
- November 2002 (Revised February 2009)
- Teaching Note
Value Retail (TN)
By: Arthur I Segel and Ani M Vartanian
Teaching Note for (9-803-008). View Details
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in... View Details
- Profile
Lauryn Hale
dream school," Lauryn says. "I sat on a bench after class and just imagined what it would be like to go here." Motivated by a desire to change her career path toward brand management, then... View Details
- Profile
Marla Malcolm Beck
into a highly-regarded brand and a destination location. Seeking faster growth, Beck recently sold the company to Macy’s for $210 million but it was not an exit strategy. The Becks will continue to run... View Details
- 08 Apr 2016
- Blog Post
Working With Organizations That Recruit at HBS: An Interview with Harley Munsell
smaller organizations increase their brand awareness on campus. All companies have their own timelines for recruiting and their own unique goals. As a Recruiting Relations Manager, I am here to offer... View Details
Keywords: Consulting
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
dreams of consumers, because a brand that’s built on such appeals will find it hard to grow to be a source of pride. Apparently misogyny, xenophobia, and contempt for the disabled have worked as customer... View Details
Keywords: by John A. Deighton
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
his while not feeling impoverished or threatened when someone is calling the same product hers." Global Brands Managing the Brand-Product Continuum in Global Markets Dr. Hans-Willi Schroiff and David... View Details
Keywords: by Working Knowledge editors