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  • 31 Mar 2016
  • News

What Lilly Pulitzer Learned About Marketing to Millennials

Keywords: Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

founded a regional marketing effort to brand or market the area, but then shifted focus to building clusters. Examines the motivations of companies and company executives to get involved in regional... View Details
Keywords: Sean Silverthorne
  • 13 Jul 2010
  • First Look

First Look: July 13

ultimatum from Walmart, his largest customer, about his largest and most profitable product line: "We're dropping it." Among its hosiery products, the Kentucky Derby Hosiery Co. produces and sells... View Details
Keywords: Martha Lagace
  • 19 Feb 2008
  • Research & Ideas

Radical Design, Radical Results

"Innovators avoid proposing a wide range of product signs and languages as a way to protect brand identity," says Verganti. "They tend to adopt strategies that allow customers to easily... View Details
Keywords: by Julia Hanna; Consumer Products
  • 01 Dec 2004
  • News

Getting Personal

niche advertising. But these marketers realized the best way to create cachet for a young audience was to make it inaccessible and let the kids discover it on their own. So classic marketing wisdom doesn’t always hold true? That’s right.... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • 25 Oct 2016
  • First Look

October 25, 2016

insulate consumers from cost sharing, thereby undermining insurers’ ability to influence drug utilization. We study the impact of copay coupons on branded drugs first facing generic entry between 2007 and... View Details
Keywords: Sean Silverthorne
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD's growth and thwart its new initiatives—which included opening up its... View Details
Keywords: Martha Lagace
  • Career Coach

David Woodman

David (HBS '92) uses his experience in starting and running media companies to assist students in matching their skills and interests with opportunities in the Media, Sports, View Details
Keywords: Entertainment / Media; Publishing / Communications / Advertising; Sports
  • 04 Oct 2016
  • Blog Post

Why We Recruit: CVS Health

of health. Through its approximately 9,600 retail pharmacies under the CVS, Navarro and Longs Drugs brand names, more than 1,135 walk-in MinuteClinc locations, a leading pharmacy benefits manager with more... View Details
Keywords: Health Care
  • 21 May 2021
  • News

See Us Unite for Change

Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in... View Details
Keywords: Sean Silverthorne
  • March 2024
  • Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo
In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details
Keywords: Mergers and Acquisitions; Business Startups; Customer Satisfaction; Decision Making; Entrepreneurship; Banks and Banking; Initial Public Offering; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Organizational Culture; Going Public; Ownership Stake; Innovation and Invention; Strategic Planning; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Business Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Vertical Integration; Leadership; Law; Banking Industry; Technology Industry; Service Industry; Brazil; United States; North America; Latin America
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  • 09 Jun 2016
  • Blog Post

Pursuing an Interest in Nonprofits at HBS

SEI Courses There are a number of HBS Social Enterprise Initiative (SEI) affiliated courses offered during students’ second year. The one I’m taking this semester is called “Nonprofit Clinic: Tackling Inequality.”  This course is brand... View Details

    Sanjay Lalbhai

    Keywords: Textiles
    • 19 Jun 2012
    • First Look

    First Look: June 19

    case:http://cb.hbsp.harvard.edu/cb/product/312002-PDF-ENG EILEEN FISHER: Repositioning the Brand Anat Keinan, Jill Avery, Fiona Wilson, and Michael I. NortonHarvard Business School Case 512-085... View Details
    Keywords: Sean Silverthorne
    • 15 Aug 2021
    • News

    You’ve Never Heard of the Biggest Digital Media Company in America

    more than $11 billion, and more readers, as measured by Comscore, than any media brand you’ve ever heard of—an average of 751 million visits a month.” The article details how Elias built the company with his... View Details
    • February 2021 (Revised March 2022)
    • Case

    TikTok in 2020: Super App or Supernova?

    By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
    TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
    Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
    Related
    • 09 Feb 2010
    • First Look

    First Look: Feb. 9

    of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies... View Details
    Keywords: Martha Lagace
    • April 2004
    • Teaching Note

    Marks & Spencer: The Phoenix Rises (Multi-Media Case)

    By: Joseph L. Bower
    Teaching Note to (9-304-034). View Details
    Keywords: Corporate Strategy; Brands and Branding; Perspective; Segmentation; Management Teams
    Related
    • 22 Feb 2011
    • Research & Ideas

    The Most Important Management Trends of the (Still Young) Twenty-First Century

    encourage direct customer participation in such activities—as with Pepsi and DonorsChoose.org. Customer involvement is key for two reasons: First, it increases the "bang" for every chartable buck, as consumers truly interact with the... View Details
    Keywords: by Sean Silverthorne