Publications

2008
Book

Business Market Management: Understanding, Creating, and Delivering Value

By: James C. Anderson, James A. Narus and Das Narayandas

For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value. View Details

Keywords: Customer Relationship Management; Customer Value and Value Chain; Cross-Cultural and Cross-Border Issues; Marketing; Marketing Strategy; Business Processes; Value

Web

The new industrial state? | Institute for Business in Global Society

these policies seek to address. Together, they explored strategies for reshoring supply chains, revitalizing critical infrastructure, bolstering manufacturing capabilities, creating jobs, and advancing the clean energy transition. For... View Details

05 Jan 2022
News

Untapped Potential

technologies and providing services that are designed to improve water management worldwide. Already, the fund has invested more than $9 million in 12 companies that address such pressing problems as flood tracking, water waste and reuse,... View Details

Web

The Business of Entertainment, Media, and Sports - Course Catalog

arts, sports, or other sectors that supply goods that are commonly associated with artistic, athletic, cultural, or entertainment value. The course is also useful for students who are planning to work in companies that advise or support... View Details

13 May 2002
Op-Ed

A Cure for Enron-Style Audit Failures

If companies and regulators are ever to learn from the collapse of Enron—and prevent similar corporate debacles in the future—they must look more closely at the relationship between auditors, managers and the company audit committee. The... View Details

Keywords: by Jay Lorsch; Accounting

19 Dec 2016
Research & Ideas

The 10 Most Popular Stories of 2016

Credit: iStockPhoto Startups often struggle to find their first customers—especially in the sharing economy, where survival depends on securing users on both the supply and demand sides. No surprise, then, that our readers flocked to a... View Details

Keywords: by Carmen Nobel

26 Apr 2011
News

BioMine Strikes Gold

marketing, were as follows: Africa Angus Rowe, OPM 38 2009 LifeQube mobile clinic management Watch their pitch. Asia-Pacific Oliver Segovia, MBA '10 Jennifer Kelly, MBA '10 AVA invitation-only shopping platform Watch their pitch. Canada... View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

December 1980 (Revised December 1984)
Case

Hudepohl Brewing Co.

By: Malcolm S. Salter

Presents the problem of how an established regional brewer can survive the onslaught of national breweries, some of which are being cross-subsidized by diversified parent companies. Requires detailed analysis of what operations are profitable and unprofitable for... View Details

Keywords: Business Subsidiaries; Profit; Management Analysis, Tools, and Techniques; Industry Growth; Private Ownership; Problems and Challenges; Competition; Diversification

Web

From Concept to Product | Baker Library

Morse’s contributions as manager of black-and-white film research: “Since 1948 [Land’s] closest associate in developing and improving the sixty-second process has been a Smith arts major named Meroe Morse. . . . Land credits her with many... View Details

25 Mar 2022
Blog Post

ClimateCAP 2022

On February 26, 2022, a cohort of HBS MBA students attended ClimateCAP, the Global MBA Summit on Climate, Capital, and Business. This year, ClimateCAP was hosted by Northwestern University's Kellogg School of Management and drew over 260... View Details

07 Mar 2005
Research & Ideas

The Rise of Innovation in Asia

Although Asian countries have been able to use cost advantages and software coding prowess to attract outsource business from around the world, the region is quickly moving up the value chain to challenge America's leadership in... View Details

Keywords: by Sean Silverthorne

01 Dec 2020
Blog Post

Hiring a Career Switcher: The Value of the MS/MBA

successful product managers, general managers, startup founders, and CEOs of mature technology companies. Blending technical skills and business management knowledge Like all students in the MS/MBA program, Kaelyn and Adam had backgrounds... View Details

Keywords: All Industries

01 Jun 2022
News

Blissful Thinking

afraid to stop; they’re afraid to break away. So you have to break the fear—the fear of jumping, the fear of change. This is the first chain link that you need to break to be free. How has writing and researching this book changed your... View Details

Keywords: Dan Morrell; illustration by Dan Winters

November 2011 (Revised June 2012)
Case

The Big 3 Roar Back

By: William W. George

The "Big 3"—Ford Motor Company, General Motors, and Chrysler—were all headquartered in Detroit, Michigan. Born between 1903 and 1928, they dominated the automobile industry in the U.S. for decades until they became complacent. In the 1970s they started losing share to... View Details

Keywords: Production; Labor Unions; Labor and Management Relations; Industry Clusters; Competitive Strategy; Auto Industry; Manufacturing Industry; Michigan

November 2006 (Revised July 2007)
Case

CNN and the Cable News Wars

By: Bharat N. Anand, Rafael M. Di Tella and Dennis A. Yao

Set in 1996, when ABC, NBC and Microsoft, and Fox all announced that they will challenge Cable News Network's near monopoly position in the 24-hour cable news channel market. The focus is on the interaction of the strategies likely to be adopted by each player given... View Details

Keywords: Leadership; Resource Allocation; Monopoly; Rank and Position; Reputation; Adoption; Competition

22 Nov 2022
Blog Post

Alumni Leaders on Decarbonization Strategies for Combatting Climate Change

government. The renewables world has significantly changed in the past 5 to 10 years though – our scientists and engineers have delivered massive design improvements and our manufacturing and supply chain... View Details

July 2013 (Revised September 2013)
Case

New York City: Bloomberg's Strategy for Economic Development

By: Michael E. Porter, Christian H.M. Ketels and Jorge Ramirez-Vallejo

Traces the economic development of New York City from its founding in the 17th century through 2012. Focuses on the decisions made by New York City officials, past and present, highlighting the challenges of economic development at the city level. Enables deep... View Details

Keywords: History; Development Economics; Industry Clusters; Policy; Government Administration; Financial Crisis; Growth and Development Strategy