Publications

June 2013
Teaching Note

Elasto Therm: The Next Step

By: Jim Sharpe

Keywords: Entrepreneurial Organizations; Entrepreneurs; Careers; Empowerment; Job Design; Sales Channels; Sales Force Management; Pricing Strategy; Pricing; Pricing Policies; Employee Empowerment; Customer Focus; Entrepreneurship; Salesforce Management; Customer Focus and Relationships; Rubber Industry; United States

Yifei Wu is a doctoral student in the Strategy Unit at Harvard Business School with primary research interests in innovation and entrepreneurship in emerging markets. She works with impact-driven ventures to understand challenges and frictions to successful value... View Details

September 2002 (Revised December 2005)
Case

DaimlerChrysler Post-Merger Integration (A)

By: Richard F. Meyer, Michael G. Rukstad, Peter J. Coughlan and Stephan A. Jansen

Describes the background, process, and aftermath of the merger between Daimler-Benz of Germany and Chrysler Corp. of America. Describes the economic structure and trends of the world automobile industry at the turn of the century as well as the individual histories and... View Details

Keywords: Integration; Negotiation Process; Corporate Strategy; Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues; Auto Industry; Germany; United States

Research Summary

Overview

My research examines CEO succession, top management teams, and corporate governance. View Details

Keywords: Strategy; Strategic Leadership; Leadership; Strategic Human Resource Management; CEO Succession; Top Management Teams; Corporate Governance; Organizational Change And Adaptation

April 2015
Teaching Note

Transforming Verizon 2015: Going Above the Network

By: Rosabeth Moss Kanter and Daniel Fox

Teaching note for the Rosabeth Moss Kanter and Daniel Fox, "Transforming Verizon 2015: Going Above the Network," HBS No. 315-068, Feb. 2015. View Details

Keywords: General Management; Leadership And Change Management; Organizational Change And Transformation; Reorganization; Transformation; Wireless Technologies; Telecommunications; Network Organizations; Innovation; Product Development Strategy; Mobile and Wireless Technology; Telecommunications Industry; Technology Industry; United States

2008
Book

On Competition

By: M. E. Porter

Competition is one of society's most powerful forces for making things better in many ﬁelds of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details

Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation

Find at Harvard

September 1995 (Revised December 1997)
Case

Philip Morris: Marlboro Friday (A)

By: Alvin J. Silk and Bruce Isaacson

On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major... View Details

Keywords: Competition; Price; Marketing Strategy; Market Participation; Brands and Branding; Consumer Products Industry; United States

30 Jan 2024
Cold Call Podcast

Can Second-Generation Ethanol Production Help Decarbonize the World?

Keywords: Re: Gunnar Trumbull; Energy

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

Editor's Note: Christian Ketels wrote this paper for the World Bank's Development Debate, "What Do We Mean by Export Competitiveness and How Do Countries Achieve it in an Uncertain World?" held March 29, 2010. Ketels is Principal Associate at the Institute... View Details

Keywords: by Christian Ketels

October 2021 (Revised March 2022)
Supplement

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli and Fabrizio Fantini

PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once... View Details

December 2018 (Revised June 2021)
Case

Bulb 2015: Foundation

By: John R. Wells and Benjamin Weinstock

In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details

December 2017 (Revised February 2021)
Case

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business, which included several leading consumer brands such as Vegemite, the iconic Australian... View Details

2002
Case

Southwest Airlines

By: Vijay Govindarajan and Julie Lang

Southwest used its short-haul and point-to-point strategy to achieve the lowest operating cost structure in the domestic airline industry. Flexible contracts and a rigorous peer recruiting process aligned its 35,000 employees with this strategy. View Details

Keywords: Cost; Air Transportation; Business Strategy; Air Transportation Industry

December 2017 (Revised January 2022)
Supplement

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands including Vegemite, the iconic Australian... View Details

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

November 2006 (Revised October 2017)
Case

China: 'To Get Rich Is Glorious'

By: Richard Vietor and Julia Galef

In 1978, Deng Xiaoping assumed the leadership of an impoverished China, after Mao Zedong's disastrous Cultural Revolution. During the next 17 years, Deng applied pragmatic policies to liberalize the Chinese economy gradually while maintaining the power of the Communist... View Details

Keywords: History; Leadership; Privatization; Policy; Macroeconomics; Economic Systems; Development Economics; Government and Politics; Business Strategy; Growth and Development Strategy; China