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  • Research Summary

Entrepreneurial Management: Customer Discovery and Business Development

This research focuses on: (a) market research methods and tactics suitable to startups seeking their initial customers and validation of their initial business model; (b) guidelines for conducting visits with potential customers as part of the startup ptrocess; and (c)... View Details
  • 1982
  • Article

Correlates of Deficient Consumer Environments: The Case of the Elderly

By: Rohit Deshpandé and S. Krishnan
Although much research attention has been given to the format of consumer information environments, there has been little study of the effects of consumer environments lacking in information. This paper describes an empirical study of elderly consumers functioning in... View Details
Keywords: Consumer Behavior; Age; Information
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  • Research Summary

Financial Regulation and the Japanese Banking Crisis of the 1990s

As part of a long-term research interest in financial regulation and the role of the Ministry of Finance, Ulrike Schaede has studied various segments of Japan's financial markets to understand better the interaction between regulators and regulatees. This includes... View Details
  • Research Summary

Service Excellence by Design

By: Frances X. Frei
This research addresses how to design sustainable service models that deliver ongoing value to both customers and the firm. In particular, the research reveals three principles of effective service management (see View Details
  • 16 Jul 2021
  • News

Behind the Research: Julian Zlatev Q+A

  • Research Summary

Derivative Securities

Professor Chacko's research on financial engineering has addressed the valuation and application of derivative securities. Professor Chacko's research has looked at the pricing of a variety of derivative securities, including fixed-income securities. He has developed... View Details
  • 21 Jan 2020
  • News

Journaling Isn't Just Good for Mental Health. It Might Also Help Your Physical Health.

  • 06 Sep 2005
  • Research & Ideas

When Product Variety Backfires

slightly different than the other? It's enough to give a shopper, well, a headache. The belief that variety is good "is not always true," argues Harvard Business School professor John Gourville in "Overchoice and Assortment Type: When and Why Variety... View Details
Keywords: by Poping Lin; Consumer Products
  • November 2009 (Revised January 2011)
  • Case

International AIDS Vaccine Initiative

By: Allen S. Grossman and Cathy Ross
Dedicated to accelerating the development of a safe, effective, accessible, preventive HIV vaccine, the International AIDS Vaccine Initiative (IAVI) pioneered ways of addressing the inadequate incentive structures that prevented progress toward vaccines for AIDS and... View Details
Keywords: Developing Countries and Economies; Globalized Firms and Management; Health Care and Treatment; Health Disorders; Business and Government Relations; Partners and Partnerships; Research and Development; Social Enterprise; Health Industry
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  • 24 Oct 2012
  • Research & Ideas

Want People to Save More? Send a Text

safety net for emergencies, but also would reduce financial stress and improve their quality of life. "In the private sector, a lot of startups fail, and the market provides a signal about whether the product is viable," says Pomeranz, whose View Details
Keywords: by Kim Girard
  • 08 Sep 2010
  • News

Emerging Scholar Award

  • 14 Nov 2019
  • HBS Seminar

Volodymyr Babich, Georgetown University

  • 31 Aug 2016
  • Research & Ideas

One Quarter of Entrepreneurs in the United States Are Immigrants

It’s hard to say who’s right, however. Outside of a few high-profile examples like Brin, there have been virtually no data to gauge the level at which immigrants create companies and jobs. Kerr has sought to remedy that problem with a new National Bureau of Economic... View Details
Keywords: by Michael Blanding
  • Program

Managing Innovation

customer experiences and who come from functional areas such as research and product development, engineering, product management, marketing, operations, finance, or strategy Attendance by multiple company representatives will foster... View Details
  • 08 Oct 2015
  • Working Paper Summaries

Market Reaction to Mandatory Nonfinancial Disclosure

Keywords: by Jyothika Grewal, Edward J. Riedl & George Serafeim
  • 03 Nov 2015
  • News

5 Things People Who Love Their Jobs Have in Common

  • November 2019 (Revised January 2020)
  • Case

Bayer Crop Science

By: David E. Bell, Damien McLoughlin, Natalie Kindred and James Barnett
In mid-2019, a year after German conglomerate Bayer Group closed its acquisition of U.S.-based seeds giant Monsanto, the leadership of Bayer’s Crop Science division (which absorbed Monsanto) is reflecting on the opportunities ahead. Some observers have questioned... View Details
Keywords: Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Mergers and Acquisitions; Consolidation; Customer Value and Value Chain; Change Management; Agriculture and Agribusiness Industry; Technology Industry; United States; Germany
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  • Research Summary

Overview

By: Jill J. Avery
I love brands and have been managing them and studying them for 25 years, as a brand manager and as an academic researcher and teacher. My research program focuses on brand management and customer relationship management and centers on themes relating to the meaning of... View Details
  • 04 Mar 2024
  • What Do You Think?

Do People Want to Work Anymore?

“As I hung up the phone, I began to wonder whether it was déjà vu or whether things really have changed.” Then recently, within hours of one another, I had two similarly contrasting experiences. It happened while I was in California View Details
Keywords: by James Heskett
  • 20 Dec 2004
  • Research & Ideas

How an Order Views Your Company

Over a dozen years ago, HBS professors Ben Shapiro and Kash Rangan conducted research with colleague John J. Sviokla, focusing on the impact that a company's order management cycle (OMC) has on customers. Think of OMC as the process that... View Details
Keywords: by Sarah Jane Johnston